Project Future Book Report

Before we can discuss how Walt Disneyworld became a household name, we need to understand how it was developed.

And now, nearly four decades after his death, the maker of said creations, Walt Disney, is not nearly as recognized as he should be. Not only are his works and other projects intriguing, his morals and techniques personally behind them are as well. And yet they weren’t just his morals, they were shared by the country’s people who so desired an example of good principles. Perhaps the most significant scheme of all was his creation of his very own amusement park in 1955, Disneyland, located in Anaheim, California.

The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. “60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.” (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in Tokyo, Paris, and Hong Kong. Their latest expansion came in June 2016, on a 963 acres’ site in Shanghai, China (Xu, 2012). After one year in operation, Shanghai Disneyland is outpacing their most optimistic projections, and the park’s

“I’ve always been bored with just making money. I’ve wanted to do things, I wanted to build things, or get something going.” (LeeBron) Disney stated that when he realized that he wanted to make a difference in people’s lives. Disney never wanted to be boring or be known as the man who did not have a childhood and was always pushed around by his father. Disney wanted to be successful in life, he wanted the name ‘Walt Disney’ to be remembered, and it will be forever. Disney has achieved many important and exciting accomplishments within his life. He created “full length animated films, short films, live-action features, and television shows” (LeeBron) Disney also introduced theme parks. He created Disneyland in Anaheim, California. He also developed Epcot which stands for “Experimental Prototype Community of Tomorrow”, and Disneyworld in Orlando, Florida. Walt Disney was an important figure in the 1920s American History because he made a change to the world with the idea of bringing inanimate objects to life with cartoons and created all new kinds of happiness.

Since the grand opening in 1971, Walt Disney World has continuously brought dreams to life. Walter Elias Disney and his brother Roy Oliver Disney cofounded Walt Disney World in hopes of encouraging imagination among all attendees. The park continues to grow and excite visitors from all over the world. Many people deem Walt Disney World as one of the best theme parks to exist. To make this evaluation one must consider the qualities successful theme parks possess. These include entertainment for all age groups, flexible options for health needs, advanced technology, and alluring themes. While Walt Disney World may be busy, it exhibits all the necessities of an excellent theme park.

     Along with his serious Down to earth side Disney also lived part of his life in the realms of fantasy and imagination. His great love of fantasy and the great lack of family entertainment in America inspired Walt to build a theme park of his own. All of America thought that this time Disney had really gone crazy. As Disney once said about the reactions to his ideas for a park "Almost everyone warned us that Disneyland would be a Hollywood spectacular - a spectacular failure. But they were thinking about an amusement park, and we believe in our idea - a family park where parents and children could have

“It all started with a mouse.” Since the 1970’s, Mickey Mouse has become one of the most famous icons in the world. The Walt Disney Company started in 1923, and has since expanded into over a hundred different movies, merchandise, and theme parks around the world and a variety of countries and continents (Walt Disney Studio History). Walt Disney opened his first park, Disney Land in California, in 1955, but later built Walt Disney World in 1971 which is located in central Florida. This was a bold move, but it was Walt’s plan to make a bigger park with more space and more attractions and opportunities for the guests. Since then, Disney World has become one of the most admired tourist spots in the world, and has the most widespread theme park

When thinking of Disney, what comes to mind? Is it the rides, characters, or perhaps the hotels that creates this as an unforgettable vacation? In the nonfiction book “Be Our Guest: Perfecting the Art of Customer Service” written by Theodore Kinni main theme is the magical creation of magic and the factors that play a role in Disney theme parks and resorts guest experiences. This book is more like a handbook with tips and how Disney was created, along with history about Walt Disney himself. Walt Disney is the creator of Disney theme parks and resorts and ensures that everyone is getting the experience that they deserve. It took Walt a great deal of failures and success to create Disney and the invention of Mickey Mouse.

They've gotten so honky tonk with a lot of questionable characters running around, and they're not to safe. They're not well kept. I want to have a place that's as clean as anything could ever be, and all the people in it [his park] are first-class citizens, and treated like guests.”(Disneyland History) He put a lot of thought into Disneyland and focused on the people’s best interest. He studied people’s reactions and even asked his daughters on what they thought it needed. He chose the location carefully. Originally he was going to make it on an eight acre lot next to the studio for the employees and their families to relax, but that idea soon changed(Disneyland History). His vision was a magical place where children and parents could have fun together. So instead, in 1953, Disney had researchers from Stanford survey a 100-acre lot, because he knew that he wanted enough space for flying elephants, spinning teacups, mountains, and a railway(Disneyland History) The funding aspect was the most difficult part for him, he had to take many financial risks but as he once said, “fear too often spells failure” so he did things such as selling his vacation home and took loans off of his life insurance(Merlock Jackson 47). It was a small struggle for Walt to convince people that this project would be a success, “I could never convince the financiers that Disneyland was feasible, because dreams offer too little collateral”(Disneyland History). Because of this he made up two television series one called, Walt Disney’s Disneyland, to display the future project in hopes to gain financial support and the other called, The Mickey Mouse Club(Orr 38). It obviously worked because the construction of Disneyland started in July of 1954, which was only one year from the

“The Florida Project,” as he called it was place where he could bring Disney to the east coast. The place would of course have a Magic Kingdom, but what he was most excited about was EPCOT, EPCOT standing for Experimental Prototype Community of Tomorrow. This was Walt’s own idea of a utopian society with innovative ideas that was going to be the future of tomorrow. Unfortunately just after the Florida Project was announced, Walt passed away. Luckily his big brother Roy continued on with the Florida Project and there so became what is now called Walt Disney World. While Epcot is nowhere near what Walt had wanted it to be, some of Walt’s original ideas remain. Throughout the growth and expansion of any Disney park, Walt’s vision always remains the primary focus. He was the start of it all and with each project they work as if they are working directly for Walt himself. The Walt Disney Company today believes it is important to keep the spirit of Walt alive and by doing so, they keep most of Walt’s rules around for the workers today. Because without him, people today would never know of the magic and great things he has created that has become such a big part of today’s

While most just think of Walt Disney as the creator of the Disney movie empire and the Disney theme parks, those such as author Steven Watts, who think more deeply about Disney, consider him to be the “influential architect of modern America” (Watts, p. 4). While the genius of Walt Disney has affected many aspects of American, and now overseas, cultures, his empire has had a significant impact on what people experience during childhood.

The Walt Disney Company’s business model is to create value by providing family entertainment to people all over the world. The company owns television networks and various production studios as well as many different parks and resorts that provide families with the opportunities of creating memories. The company also offers consumer products and interactive programs that provide families with further entertainment. By offering consumer products like toys, DVD’s, books, and many others, the company goes into the customer’s home and provides permanent entertainment. The company’s eleven parks and forty-four resorts are spread all over the world and provide the company with customer value

To better understand Walt Disney, you must first know how it came to be. Becoming familiar with the founders and the reasons the founders wanted the company. The type of family life and how the founders made their dream happen. There were hardships, but the brothers did not allow the hardships to stop them. Once Disney became established, you will learn about other things that Disney got involved in outside of theme parks. The type of audience that Disney appeal themselves to, are babies to adults. Disney is a giant empire, but they still have competition, which keeps them on point, therefore they must keep evolving. The company headquarters is still in California, where the first theme park was opened.

Walt had a mind that always told stories behind his ideas not just coming right out with his many ideas. Walt had a partner's statue with him holding the famous creation Mickey Mouse hand first made in the Magic Kingdom by Gibson. We begin to talk about Disney three main parts to running a great magically business for guests. The first one we talked about was customer/ guest satisfaction working as a team to help keep that magically alive. The second one we talked about was employee/cast excellence you want the cast to dress the part based on the story to always giving the guest there magically experience. The last one we talked about was the financial/ business Results bringing money into the company not just lowering prices because if Disney was to lower prices the park would be overcrowded. You would not want for your guest to be in an environment that would cause a safe hazardous with many people in one place. He was telling us about how if the prices were to be lower the park would bring more guests but would cause for a park to be overly crowded which would cause guests not to really enjoy themselves I actually agree with that because of the fact people wouldn’t really be able to get around the park easily. We then talked about Disney story line Walt first coming up with a story, having a storyboard with a musical score than the script coming up with the dialogue. He then having the character animation with the layout and background plus the effects, clean up, last but not least computer animated system and sound effects to set the mood. We learned about Disney speak employee will be called cast member, the job would be the role, the uniform would be a costume, customers would be guests, with customers would be on stage, employee only area would be backstage not using your phone, customer area would be

It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.