Project Future Book Report

The Walt Disney Company’s business model is to create value by providing family entertainment to people all over the world. The company owns television networks and various production studios as well as many different parks and resorts that provide families with the opportunities of creating memories. The company also offers consumer products and interactive programs that provide families with further entertainment. By offering consumer products like toys, DVD’s, books, and many others, the company goes into the customer’s home and provides permanent entertainment. The company’s eleven parks and forty-four resorts are spread all over the world and provide the company with customer value

When thinking of Disney, what comes to mind? Is it the rides, characters, or perhaps the hotels that creates this as an unforgettable vacation? In the nonfiction book “Be Our Guest: Perfecting the Art of Customer Service” written by Theodore Kinni main theme is the magical creation of magic and the factors that play a role in Disney theme parks and resorts guest experiences. This book is more like a handbook with tips and how Disney was created, along with history about Walt Disney himself. Walt Disney is the creator of Disney theme parks and resorts and ensures that everyone is getting the experience that they deserve. It took Walt a great deal of failures and success to create Disney and the invention of Mickey Mouse.

“I’ve always been bored with just making money. I’ve wanted to do things, I wanted to build things, or get something going.” (LeeBron) Disney stated that when he realized that he wanted to make a difference in people’s lives. Disney never wanted to be boring or be known as the man who did not have a childhood and was always pushed around by his father. Disney wanted to be successful in life, he wanted the name ‘Walt Disney’ to be remembered, and it will be forever. Disney has achieved many important and exciting accomplishments within his life. He created “full length animated films, short films, live-action features, and television shows” (LeeBron) Disney also introduced theme parks. He created Disneyland in Anaheim, California. He also developed Epcot which stands for “Experimental Prototype Community of Tomorrow”, and Disneyworld in Orlando, Florida. Walt Disney was an important figure in the 1920s American History because he made a change to the world with the idea of bringing inanimate objects to life with cartoons and created all new kinds of happiness.

For the critical book review, I have chosen to read Disney and His Worlds by Alan Bryman. Within the book Bryman gives an extensive background of Walt Disney and how his park, Disneyland, came to be. Although this book wasn’t an enormous read, since the book was only 194 pages of text, I still had trouble sitting down and trying to finish the book. I felt that the book had much of the same information that I am being taught in class and what I’m reading in the other assigned textbooks. Disney and His Worlds was an interesting read overall, and I did enjoy reading the bits of information that I did not know already.

     Along with his serious Down to earth side Disney also lived part of his life in the realms of fantasy and imagination. His great love of fantasy and the great lack of family entertainment in America inspired Walt to build a theme park of his own. All of America thought that this time Disney had really gone crazy. As Disney once said about the reactions to his ideas for a park "Almost everyone warned us that Disneyland would be a Hollywood spectacular - a spectacular failure. But they were thinking about an amusement park, and we believe in our idea - a family park where parents and children could have

While most just think of Walt Disney as the creator of the Disney movie empire and the Disney theme parks, those such as author Steven Watts, who think more deeply about Disney, consider him to be the “influential architect of modern America” (Watts, p. 4). While the genius of Walt Disney has affected many aspects of American, and now overseas, cultures, his empire has had a significant impact on what people experience during childhood.

“It all started with a mouse.” Since the 1970’s, Mickey Mouse has become one of the most famous icons in the world. The Walt Disney Company started in 1923, and has since expanded into over a hundred different movies, merchandise, and theme parks around the world and a variety of countries and continents (Walt Disney Studio History). Walt Disney opened his first park, Disney Land in California, in 1955, but later built Walt Disney World in 1971 which is located in central Florida. This was a bold move, but it was Walt’s plan to make a bigger park with more space and more attractions and opportunities for the guests. Since then, Disney World has become one of the most admired tourist spots in the world, and has the most widespread theme park

It’s no doubt that creating a family oriented theme park based on popular, beloved cartoon characters and imagination was a good idea. From Cinderella’s castle to the famous Main Street, U.S.A, there’s something extraordinary lying around every corner. Walt Disney World, other wise known as “the happiest place on earth”, or the place “where dreams come true”, was founded by a man with a dream of creating a place where children and parents could spend time together while making amazing memories. However, this extravagant amusement park is only one of the major accomplishments of Walt Disney.

And now, nearly four decades after his death, the maker of said creations, Walt Disney, is not nearly as recognized as he should be. Not only are his works and other projects intriguing, his morals and techniques personally behind them are as well. And yet they weren’t just his morals, they were shared by the country’s people who so desired an example of good principles. Perhaps the most significant scheme of all was his creation of his very own amusement park in 1955, Disneyland, located in Anaheim, California.

They've gotten so honky tonk with a lot of questionable characters running around, and they're not to safe. They're not well kept. I want to have a place that's as clean as anything could ever be, and all the people in it [his park] are first-class citizens, and treated like guests.”(Disneyland History) He put a lot of thought into Disneyland and focused on the people’s best interest. He studied people’s reactions and even asked his daughters on what they thought it needed. He chose the location carefully. Originally he was going to make it on an eight acre lot next to the studio for the employees and their families to relax, but that idea soon changed(Disneyland History). His vision was a magical place where children and parents could have fun together. So instead, in 1953, Disney had researchers from Stanford survey a 100-acre lot, because he knew that he wanted enough space for flying elephants, spinning teacups, mountains, and a railway(Disneyland History) The funding aspect was the most difficult part for him, he had to take many financial risks but as he once said, “fear too often spells failure” so he did things such as selling his vacation home and took loans off of his life insurance(Merlock Jackson 47). It was a small struggle for Walt to convince people that this project would be a success, “I could never convince the financiers that Disneyland was feasible, because dreams offer too little collateral”(Disneyland History). Because of this he made up two television series one called, Walt Disney’s Disneyland, to display the future project in hopes to gain financial support and the other called, The Mickey Mouse Club(Orr 38). It obviously worked because the construction of Disneyland started in July of 1954, which was only one year from the

Before we can discuss how Walt Disneyworld became a household name, we need to understand how it was developed.

The Walt Disney Company has seen their share of success in taking their parks and resorts into global markets. “60 years ago, the first Disney theme park opened, in California and was the brainchild of Walt Disney himself, who was motivated by the lack of entertainment options available to him and his two young daughters.” (Forbes, 2016). Disneyland California penetrated the market rapidly, and its popularity led to the opening of Disney World in Florida, followed by global expansion in Tokyo, Paris, and Hong Kong. Their latest expansion came in June 2016, on a 963 acres’ site in Shanghai, China (Xu, 2012). After one year in operation, Shanghai Disneyland is outpacing their most optimistic projections, and the park’s

Walt Disney had a vision. It was a vision of a place where children and parents could have fun together. The more Walt dreamed of a "magical park," the more imaginative and elaborate it became. Finally in 1953, he had the Stanford Research Institute conduct a survey for a 100-acre site, outside of Los Angeles. He needed space to build rivers, waterfalls, and mountains; he would have flying elephants and giant teacups a fairy-tale castle, moon rockets, and a scenic railway; all inside a magic kingdom he called "Disneyland." After all the ups and downs to bring up this Walt Disney to be success and managed to get

Disney World is a really big theme park that is visited by millions everyday looking to have a great time and just ultimately take a load off. Walt disney started a off as just a man that had aspirations to create something so he started off by just doing little things and trying to ultimately grasp everything before he could start doing things. So Walt had a lot of influences and got a lot of different ideas from different people after his idea was stolen. So walt decided to just develop mickey mouse and he became an overnight sensation with everyone wanting to watch them.

Since the grand opening in 1971, Walt Disney World has continuously brought dreams to life. Walter Elias Disney and his brother Roy Oliver Disney cofounded Walt Disney World in hopes of encouraging imagination among all attendees. The park continues to grow and excite visitors from all over the world. Many people deem Walt Disney World as one of the best theme parks to exist. To make this evaluation one must consider the qualities successful theme parks possess. These include entertainment for all age groups, flexible options for health needs, advanced technology, and alluring themes. While Walt Disney World may be busy, it exhibits all the necessities of an excellent theme park.