Project Initiation Document : The Headheight Kickstarter Project

Catherine, W., Tat Pui, L. and Henrik, U. (2011) The Roles of Branding for a Brand Entering

: The Public Relations game is fast changing. The industry has been found to be intimidating in its approach, especially for those who do not practice it. PR is no more cut and dry it used to be in the past. In the current scenario, the domain is all about maintaining focus on the art and science of creating and promoting favourable relationship with the public.

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

Luttrell, Regina. Public Relations Tactics. Dec2014, Vol. 21 Issue 12, p12-12. 3/4p. , Database: Corporate ResourceNet

Hold a strong social media presence on Pinterest, Facebook, Twitter and YouTube. Communicate consistent messages across all social media platforms to match direct marketing objectives. Our goal is to receive 100% response rates on social media and to have interactive relationship with consumers.

Public relations practitioners have to cautioned because the demographics of the United States is not monolithic, instead it is very diverse and complex in aspects as geography, history, economics, ethnicity, generational, socio-economic status. The PR practitioners must understand and act base on those aspects to positive approach the audience. Otherwise, the communication with the audience will be not effective and the channel use may be not the adequate for the specific

This paper was prepared during the Spring Semester of 2016 for COMM 226-003 - Introduction to Public Relations.

• I was a Social Media and Marketing Operation for Comcast where I was in charge of developing social media strategies for different events (collaborated with Hallmark, SF Pride, UC Berkeley and more) to gather the community to come together. By doing so, not only did I increase followers on their social media, but I also promoted community awareness, drove engagement, and awareness of Comcast's services

We will carry a heavy social media presence as we promote on outlets such as Facebook and Instagram

Yes, everyone. If a desk seems unaffordable or you simply enjoy the idea of upcycling, give this pallet desk a try. Easy to build and super customizable depending on your needs, you can feel good about recycling while having an ultra-modern desk.

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

Analyzing the results, reporting on trends, and revising the strategy will be a key focus thorough this period and will flex my skills and enhance my competency in this area. Developing a long-term, sustainable strategy is important for any communication strategy but for social media it is critically important due to the very public, and customer facing, nature of this media platform.

Branding is one of the most important characteristic of any business, large or small , it's important to spend the time investigating in researching, defining and building your own brand which makes you unique from others .

Although brands do not solely refer to businesses and their products or services (e.g. charities, countries, celebrities), this essay will discuss their relevance to profits with regards to business operations unless specified. Where most companies must at some point make a decision (consciously or unconsciously) whether to brand their company or not, that question is often rhetorical. Brands are established whether the marketing manager says they should or not. The decision really is whether to implement conscious brand management within the business or not. That is the difference between a strong brands and weak brands. Where

Long before now has branding been considered as one of the peripheral aspects of business. Manufacturers, investors and other key players focused on the product without paying much attention to the consumer. But as the business landscape got tougher, marketing became not just an integral part of business but one of the fundamental principles of success.