Project Initiation Document : The Headheight Kickstarter Project

2158 Words Aug 19th, 2016 9 Pages
The HeadHeight Kickstarter Project
Project Initiation Document
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Executive Summary
The goal of this campaign is to gain public attention towards the HeadHeight Kickstarter project, which would ultimately result in us hitting our target funding goal of $250,000. The HeadHeight Kickstarter project is a funding project focused on funding the creation of a “revolutionary standing desk”. We will accomplish our goal by attracting a fair share of media and public attention by employing previously-approved tactics, such as social media advertising, public relations,.
A substantial portion of the budget will be allocated towards branding, to build a recognizable brand for both the campaign and for future projects that HeadHeight will develop. Because the product has a strong tie to the tech industry as a standing desk, social media would be extensively used throughout the campaign to attract new visitors to the campaign and establish a relationship with the existing ones. Media relations are set to play a substantial role in the campaign. Perhaps the most important part of the success of this project is the ability to drive initial traffic to the campaign via high-profile media outlets who have featured standing desks in the recent past. Goal
The main goal of the campaign is to reach its target funding goal of $250,000 (although the stated objective of the project will likely be £20,000). Media campaign…

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