Type Z firms helps those to outperform typical American firms. The main reason it that firms like Google systematically invests in their people and operations over the long run and so obtain stead y and significant improvements in the long-term performance. Google tries to retain its employees and evaluate them in a quantitative but also qualitative manner. In fact, the company made its work environm ent colorful and vehicles the image of a fun place to work through what it proposes (Siehl & Martin
