Project On Management Theories And Practices

Google is increasing more and more new approaches to business and management innovation by creating and developing a wide variety of new offerings, rapid employee growth and the company attracts the brightest technical talent. It is difficult to assume whether the strategy of the company is a mythological IT infrastructure or technology. The innovation strategies and innovation practices of Google should be well known and explained to the world so that other can adopt and learn for the best results in

Google is a well known company and many people use to talk about it, a book « The Google story » has been written and many websites are talking about this company.

Google Incorporated, founded in the late 1990s by two Stanford University Ph.D. students Larry Page and Sergey Brin, is a technology company. Google was officially incorporated as a privately owned company on September 4, 1998. It became a publicly traded company in August of 2004. At its founding Google was incorporated in California. Five years later, in 2003, the incorporation location changed to Delaware. The company’s headquarters is in Mountain View, California but it has many other office buildings around the world. For example, there is a large advertising sales team housed in New York City. As of 2014, the company ranked 46th on Fortunes top 500 U.S. Corporations. Ernest and Young LLP audited Google for the 2014 fiscal year. The

In 1998, Google Inc., “a company that did not actually exist,” (“Google Inc.” 2012 ) received their first investment of $100,000. This small startup company, originally named Backrub, was founded by two Stanford University PhD students, Larry Page and Sergey Brin, in 1996. What started out as an internet search engine utilized by the students at Stanford University, became the world’s largest search engine in 2000. In just 4 years these two students took a research project and turned it into a profitable business, which is now a part of everyday life for most people in the world. The startup story of Google is an impressive one, but more impressive than that is the environment in which the employees work. According to Jorgen Sundberg (2014) of Undercover Recruiter, “jobs at Google are the most sought-after careers in the Silicon Valley. 1 in 4 young professionals want to work at Google, but fewer than 1 in 250 applicants will ever work at the company.”(¶ 1) According to Pratik Kukreja (2011), it is evident, based on Goggle’s 4% attrition rate, compared to the national average of 29.3%, that employees at Google are satisfied with their job.(¶ 12) Google ensures that the needs of their employees are met, which increases their company productivity, by considering the major life events of their employees and creating a unique workplace culture.

Google, Inc. is a global technology company that concentrates on the improvisation of the connection between users and information. The mission of Google, Inc. is to organize the world’s information and make it universally useful and accessible. (Google, 2015) The three primary constituents of Google, Inc. are the users, advertisers, content providers, and the Google Network members. (United States Securities and Exchange Commission, 2008, pp 38) Google, Inc. is a leader within the industry that primarily focuses on the production of advertising, operating systems, platforms, enterprise, and hardware. The company has an extensive acquisition registry of application software and informative technological service companies that have been acquired over the last five years. . (Elliot, 2015) These companies have added to the vast database of information and users ensuring Google, Inc leads in the industry as the largest search engine. Globally, Google, Inc. also provides versatility in its products and services in over fifty countries and in more than 100 languages. A central focus of Google’s delivery to the industry is leading in investor returns by making innovation the focal point for all operations. Innovation partnered with advertising is what makes individuals gravitate towards Google. Google is the leading search engine worldwide and has more than three billion searches per day. (Efrati, 2012)

This paper deliberates the internal and external factors about the Google industry, and the ways it affects the four functions of management. The internal factors include the company’s strength and weakness that displays their success or downfall. The internal factors reveal the company’s strength on how well it can meet their goals. The internal factors of an industry are factors of good or poor planning because it exposes their ethics, diversity, globalization, and so forth. On the other hand, the external factors may involve with their outside competition, social legal, technology changes, political, and economic environment. The external factors show their duties to

We can define the management theories as a group of policies, ideas, and procedures that help the management to manage the business. Also, management theories help the managers to know and clearly stating the overall organization’s goals and targets and define the ways to how to achieve these goals in the effective and professional way. Management theories help the managers to know to motive the staff to lead them to achieve the assigned goal.

Google is overseen by a board of directors that passes the information down to an executive management group (Thompson, 2015). This management group is responsible for overseeing different departments that are broken down to even smaller units. Witnessing the new changes and progression Google has made over time, it is beneficial that they don’t use the standard corporal structure. Instead, Google allows employees opportunities to be a part of new ideas with having to feel watch over. Another key change is Google’s 70/20/10 rule (Thompson, 2015). This expectation means the employees are to spend 70% of their day on projects that are assigned by management, 20% each day on new products, and the 10% on new ideas they want to pursue. Google gives this rule the credit and driving force behind the progression on Google (Thompson, 2015).

Google’s organizational structure is less about control and meeting goals set by the company. The company is more focused on employees meeting the objectives that they have set for themselves. Google takes some aspects of the Laissez Faire style of leadership as all employees are given freedom to create and determine their own deadlines and ideas for projects. The managers act

Larry Page and Sergey Brin founded Google. They officially launched the company in late 1998. In the much awaited IPO, the company raised approximately $2 billion in September 2004. Currently, Google boasts of over fifteen thousand employees worldwide. Google's corporate culture and mission statement depict a philosophy of making money without the possibility of doing evil (Aponte, Rivers & Wohl, 2005). The life at Google is greatly dominated by these beliefs. The company operates on the official mission statement of organizing global information and making it universally useful and accessible. In 2006, Google won the award for the ideal place to work and was recognized for being the number one employer under the bets place to work category (Pride, Hughes & Kapoor, 2012).

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Stanford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining its relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the

The main focus behind the development of management theory is the quest for good ways to make use of managerial means. Management theory evolves constantly with the continuous stream of new ideas that come from the attempts to transform theory into practice, and vice versa (Aguinaldo & Powell, 2002). Progression in management theory normal happen as key personnel discover great methods to accomplish the most important management responsibilities: planning, organiz-ing, leading, and controlling human and other managerial means. This paper will show how man-agement theory having to do with suitable management processes has emerge in modern times, and view the main aspects that have led to its prosperity.

The main focus behind the development of management theory is the quest for good ways to make use of managerial means. Management theory evolves constantly with the continuous stream of new ideas that come from the attempts to transform theory into practice, and vice versa (Aguinaldo & Powell, 2002). Progression in management theory normal happen as key personnel discover great methods to accomplish the most important management responsibilities: planning, organiz-ing, leading, and controlling human and other managerial means. This paper will show how man-agement theory having to do with suitable management processes has emerged in modern times, and view the main aspects that have led to its prosperity.

Professionally, Google is known as a company based in California that is labeled as an internet company which is multi-national. It provides online searching, as well as cloud computing, software, and advertising. The company actually didn 't start off as a company, but rather as a research project back in 1996. The project was being conducted by Sergey Brin and Larry Page who at the time were studying at Standford University as PhD students. At the time, in internet-land, the search engines that existed operated where they ranked the results by counting the number of times keywords results were on a page. The two students came with a better idea (called PageRank at the time), that looked at relationship between websites. It would rank websites by determining it 's relevance, which was based on the importance of pages, and the number of pages, and how it linked back to the main website. After the idea 's creation, the two founders made the project into a business, and changed the name to "Google", which is a neat miss-spelling of the word "googol" which had significance because it stands for the number one followed by one hundred zeros, and it related to their goal because they wanted to create a search engine that offered a large quantity of information.

“Management is a distinct process consisting of planning, organizing, actuating and controlling performed to determine and accomplish the objectives by the use of people and resources” - George R Terry