Project Plan For A Successful Capital Campaign Essay

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million dollars in possible campaign project to be tested by the J.F. Smith Group. Beginning in January of 2010, the J.F. Smith Group completed one hundred and twenty interviews with top donor/prospects; hosted three regional focus groups; and conducted an online survey. In all, over nine hundred responses were received. Moreover, Sandhills Community College had buy-in from leadership, buy-in from the Board of Trustees, and a major donor all ready to go.
In May of 2010, the J.F. Smith Group presented the feasibility study results. They concluded that there was sufficient support for a successful capital campaign and recommended a five-year campaign with a working goal of twenty-million dollars comprised of two major project goals, 1) the student scholarship fund, and 2) the gymnasium to engage in more athletics and have an athletic department.
Further Review The J.F. Smith Group feasibility study process also included an assessment of the Sandhills Community College Foundation Department. The leadership team knew that conducting such a campaign as this one, is a great investment, therefore they would have to spend money for a return. On another note, the Foundation Department is has job duties that keeps them busy, so it was determined that a successful campaign would require a re-organization of the division including difficult personnel decisions and additional staffing. Added to the staff at Sandhills Community College was and Assistant Vice President for Development,
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