Project Report On Web Analytics Implementation

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

The primary goal of a website is to provide current and accurate information regarding the subject in a logical and entertaining way. This website is an advertisement for the City, providing a forum for

A website is used by different people for different uses. Each website can be evaluated for its usefulness by the general public based on certain criteria as discussed in this article.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

In spite of very huge data, reports, files, large investments made in web analytics, firms find it difficult to make business decisions. Many business leaders underlined the need to invest in people, but none have spelled it how much could be invested on the tools and people. Kaushik (Blog at kaushik.net) found and developed a rule for investment on tools and analyst to solve the problems in arriving at business decisions to become successful in business. He named it as 10/90 rule for web analytics success.

Every day, people are browsing on the internet, going on different websites, but what makes them want to go on those certain websites? Each website is different from one another by having its own unique style and certain type of audience it is trying to attract. There are many ways a website can bring viewers to its site, such as having simple and readable text, a good color scheme, an easy to remember web address, etc. In this paper, it will be comparing and contrasting two museum websites (American Museum of Natural History and the Smithsonian), and deciding which museum website seems more likely to attract people. Between the two websites, the homepage layout, colors schemes, and website content are the

From the academic perspective, web analysis can be identified as a process of analyzing and measuring visitors’ behaviors based on the data from a website. Specifically, analysts would dig into the data and try to find out the meaning hidden behind those mathematical numbers and statistic and figure out the reason of every click that every visitor makes. Then analysts could come up with solutions to help companies improve web performance in order to attract more visitors and increase the dollar value that visitors spend on the site. In other words, web analysis can be also seen as an integration of diverse analysis activities with using different technics and tools from collecting data to transferring those data to visual outcomes and insights to do accurate business prediction and forecasting. In a word, web analysis could help business to figure out people’s real-time reaction to the message and information that business is trying to deliver on the web pages, and get a deep understanding about customers’ responses to recent marketing campaigns and activities on the web.

By looking at these areas quantitatively, the American Cancer Society was able to understand where areas of improvements needed to be made. This is a very simplistic example of the metrics process: Define, Measure, Analyze, Action, Improve or Eliminate. However the example shows that any website can benefit from meaningful analytics. The American Cancer society utilized Google Analytics to view and tracks those metrics.

It has been one month since the last time we analyzed our “PERFECTMEE” website. Based on the issues, we have been taking some actions to optimize and improve the website performance. In this paper, we will talk about how we optimized the website and what results we got before and after website optimization, and what we will do in the future to improve the performance.

The website traffic pattern for the selected period showed an average of 2 to 3 daily sessions on the website from the 29th of February up the 9th of March. The number of sessions moved up to 17 sessions on March 10 and moved up further to 62 sessions in March 11. The sessions then dropped to 7 on March 12 and between March 13 to the 27, there was an average of 1 to 12 sessions daily. There was a huge increase in the number of sessions on March the 28, a total of 88 sessions were recorded and 66 sessions on the 29th. The significant increase in the number of sessions for these two last days was as a result of a huge website campaign through social media.

Including these features, Web analytics may incorporate following the clickthrough and drilldown conduct of clients inside the Web website, deciding the destinations from which clients frequently arrive, and speaking with programs to track and analyze online conduct. The output of Web analytics are given as tables, diagrams, and charts.

Web metrics analysis scrutinizes the technical sophistication, media richness and web interactivity of a targeted websites. The end goal is to determine the level of “web-savviness” of the targeted individuals by examining their technical

Designing of web engines is the first activity of the marketing. The designing of business websites helps the customers to get more about the organization and the products (Best, 2012, p. 45). New clients can access the website for further details about the products, interact with the organization and receive feedback from the organization. If the website is poor and the contents are not appealing, the clients will withdraw making the sales to decline. Unilever Company has improved their websites that enable the clients to interact with the company and get instant feedbacks from even the managerial staff (Montgomery, 2008, p.

When creating a website the developers have to follow different types of structures and guidelines to create the website. This is to ensure the quality of the website is met with a high standard. One of the most common talked issues is web usability where the website should be user-friendly and easy to use. Web usability provides guidelines for the developers, so that the information which is presented on the website is simple and clear for the customers.

The proposal is to develop a metric based Web Analytics approach for increasing the number of visitors to SJU Alumni Website. To achieve this goal, we need to develop an optimal web analytics framework. This framework includes three methods. The first method is called the Data Capture which involves in collecting the right data using metrics. The second method is called Data Reporting which involves in reporting the key performance indicators and metrics using web analytics tools. Final method is called the Data Analysis which involves in identifying pattern and analyzing the data for deriving business and strategic decisions out of it.