Project Report of Luxury Retailing of Swatch & Tissot

Here the factor would be the brand but not because of the recognition but because of its’ reliability. Rolex has been known to read the time with absolute accuracy since its first model. The watch has been use since world war one because of this feature, it was, it is and it will be the perfect

One of the primary change in strategies would require pruning Omega’s product lines to make it more coherent and to eliminate any potential intra-firm competition. Typically, the lower end models need to be pruned so that it could be positioned as a more effective Luxurious Brand to compete directly against other Luxury Brand watches. The prevention of any overlapping with sub-brands will ensure that there is no potential risk to the dilution of brand image as well as reduce the risk of cannibalization of the current product lines. This will also help in uplifting the overall brand image of the Omega brand by withdrawing a number of Omega’s low-priced models thereby boosting the band profitability which will ensure that there is enough opportunity for the improvement on brand margins - a key factor in reducing the price differences with Rolex. Another underlying argument is that this process will enable the exclusivity

This paper aims to examine the brand’s major strengths and weaknesses, the current target market and the new markets that Rolex has not yet covered. It will also investigate the state of affairs of the company’s major competitors, together with their marketing and pricing strategies. This report also provides some insight into the company’s operations and strategies that aim to preserve its leadership in the luxury watchmaking

The Satchel Company’s leather products have a better effective brand. The Satchel brand competes with the other leather products in the UK market and the worldwide market. When evaluating, it might be seen that the market trend is based on the product differentiation. The company products are exclusive, therefore the customers who are willing to buy in this product. According to this scenario, the Satchel’s products are mostly consumed by the Hollywood models.

In the luxury goods industry, the rapid development has brought the market more brands and the latest design products. Industry matures has caused the accelerated development of a wide range of luxury goods (Chiari, 2009). However, one thing was constant, no matter how much increased production costs, the large luxury brand of origin will not be transfer. Long cultural history is an integral part of the luxury brand, and the origin of products have also brought a certain cultural value for luxury goods (Heine, 2012).Especially for Asian consumers, it seems that in the far west, craft superb tailoring and rich cultural history of the western area are the pursue of Chinese consumers (Sombart, 2001).Louis Vuitton 's president has said that (2013), “when customers buy our products, they expect Western quality. The mystery of the origin of our brand is closely linked with our brand”. Although with the close of trade, many luxury goods in the production and sales process will cooperation with other country’s companies, the final product definitely launch in the country of origin. Gucci is a legendary brand in Florence (Italy), and it will also strictly control the production done in Tuscany (Italy), to ensure pure and high-quality products (Gucci, 2015). Therefore, a regional feature has brought an intangible value and more local cultural characteristics to the luxury goods.

Price: Designer watches of course will be affected by the cost of research and acquisition of a reputable designer but for the brand to be recognized they will have to start creating a slide, ie, a current price is 375$ for a rose gold plated watch. It has been noted that these watches turn colors after limited use. A partnership with Movado will enhance the novelty and the price so expect to be seeing 1000$ being a price for a watch, if only as to secure this market. Handbags also will need an upheaval in price so far. Note, prices in the range of 5000-7500$ for a bag with tribal print and/or animal print this will give the consumer recognition of this brand in a non-fad way.

Successful brands build successful products when the product is one that the consumer desires as opposed to needs. Companies selling these types of products must put additional effort into marketing activities like brand

The Tiffany & Company is introducing a new product line by the name of Tiffany 's Essentials. The line will offer authentic luxury designer handbags along the lines of Gucci, Chloe, Dior, Fendi, Prada and many more. As concept of luxury changes, marketers of high-end products are wrestling with the challenges of maintaining exclusivity while obtaining higher sales. Having a well-known name as Tiffany and Company we have no limitations to create luxury pieces for the luxury lifestyles. The following paper will emphasize our product, our target market and our marketing objectives as to how we will market our handbag using a vital marketing mix. It will also provide our major competition in both the diamond industry as well

While so many of us, either collectors or fans will have that knowledge of how many different styles of Invicta watches are available. This overview article brings each individual timepiece closer to us and the details each one of them has to offer. While, so many of the timepiece are equally well styled and showcases some similar theme. It is important to know that every one of these watches made by Invicta has its individual features, regardless of the style collection it belongs to.

As a result, Malaysian will have more exposure to its product. The demand for its luxury timepiece will increase as it is very appealing to the higher income group in Malaysia. There is a higher chances of them buying it because it is the first solar functioned and GPS watch. The increase of demand in Seiko’s timepiece will diminish the sales of existing watch retailers. On the other hand, the increased demand for Seiko watches may not be a threat to the local watch industry owing to the fact that Astron watches cost an arm and a leg. Astron watches are priced between USD 1,825 to USD 3,300, which will be RM 7300 to RM 13,250 after converting into Malaysia Ringgit. With such high prices, not many can afford to purchase a Astron watch. As a results, Malaysian may prefer cheaper watch brand such as Casio, Swatch or other average priced watches. Thus, watch industry should be aware of the changes in their surrounding because it signifies an alternative in either making a profit or losing it.

The Swatch Group established in 1983, a byproduct came in existence after the merger between Swiss watchmakers ASUAG and SSIH. Today anyone can identify a Swatch, which makes it very special and remarkably different from any other watch brands. This could be attributed to its unique design, versatility and most importantly being inexpensive Swiss made watch. The company’s watch catalogue is so grand that, there is a Swatch for everyone to be worn in any occasion. It is not just the market coverage, it breaths attitude, a way of life and emotion which is attached to it.

Tissot target customers with various cultural related above the age of 16 years old with an income ranging from the mid-level to high level and social class from mid to upper. To target and satisfy the demands of the consumer, Tissot has separate watches with different designs. For that reason, Tissot’s watch collections consist of T-gold, T-Trend, T-Classic, T-Pocket, T-Sport and Heritage. Each of these brands range offers a variety of a strong characterized watches where the appeal of models and several variations combine with the precision and quality of workmanship, meet the targeted consumer varied needs as part of their fashion appeal. By using distinctly different pricing and distribution strategies, the marketers of Tissot watches have attempted to use a product differentiation

The Swatch’s distribution strategy was so different from the other watches’. They created new approach and ways of points of purchase. For example The Veggie Swatch line was sold in fruits and vegetable markets. They didn’t sell Swatches in jewelry displays like the others; they preferred

In the luxury industry this The book “sustainable luxury brand” mention the importance of logos, packaging, symbols to succeed with your brand. (the physique) These parts of the brand can help increase the brand awareness and to build the premium image. To mention the green Tiffany bag that stands for elegance and luxury. The

It clearly says that affordability, quality, availability, celebrity, self-satisfaction, image and social status are the key drivers to the migration of consumers to Luxury brands from value middle tier branded goods. It confirms the view that brand perception and purchase value is, apart from socially oriented motives of buying to impress others also affected by financial, functional, and individual aspects. It would seem that the dimensions presented in this paper are appropriate variables for segmenting the market for branded items.