Project Report on Awerness of Consumer Protection Act

14651 Words Feb 8th, 2011 59 Pages
1.INTRODUCTION

Knowledge and awareness is pivotal to the human progress. Consumer awareness is about making the consumer aware of his/her right. The first consumer movement began in England after the Second World War. A modern declaration about consumer’s right was first made in the USA in 1962 where four basic consumer rights – choice, information, safety and to be heard were recognized. Ralpha nadar, consumer activist is considered as the father of the consumer movement.

Education is a lifelong process of constantly acquiring relevant information, knowledge and skills. Consumer education is an important part of this process and is a basic consumer right that must be introduced at the School Level. Consumers by definition include all
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For example, many older executives may not be comfortable admitting to being intimidated by computers. It has been found that in such cases, people will tend to respond more openly about “someone else.” Thus, we may ask them to explain reasons why a friend has not yet bought a computer, or to tell a story about a person in a picture who is or is not using a product. The main problem with this method is that it is difficult to analyze responses.
Projective techniques are inherently inefficient to use. The elaborate context that has to be put into place takes time and energy away from the main question. There may also be real differences between the respondent and the third party. Saying or thinking about something that “hits too close to home” may also influence the respondent, who may or may not be able to see through the ruse
Personal interviews involve in-depth questioning of an individual about his or her interest in or experiences with a product. The benefit here is that we can get really into depth (when the respondent says something interesting, we can ask him or her to elaborate), but this method of research is costly and can be extremely vulnerable to interviewer bias.
Personal interviews are highly susceptible to inadvertent “signaling” to the respondent. Although an interviewer is looking to get at the truth, he or she may have a significant interest in a positive consumer response. Unconsciously, then, he or she may