Project Report on Awerness of Consumer Protection Act

Simon Benlow, in his article “‘Have It Your Way”. Consumerism Invades Education” illustrates the crucial differences between a consumer and a student. He explains consumerism through common fast food occurences. “Have it your way”, “The customer is always right”, and a meal deal all demonstrate lack of thought, a give-me-what-I-want attitude, and passivity in everyday life. When this aforementioned concept transfers into education, consumer students avoid new, active thought, a concept Benlow believes is integral to higher education.

The solution to combating a lack of consumer education is to require all high school students to take at least one semester of an agricultural education class prior to graduation because it will improve consumer literacy, increase involvement in the agricultural industry, and equip students with valuable life skills to help them excel in a variety of future careers.

This essay includes several examples on how the two categories are not similar, when the main focus is relating it to education. Perhaps this reflects the main issue, of how schools are being taught, which makes it effective. Although the author of this article is bias, because he is a teacher himself, I believe this makes his argument more believable because he is in the center of the problem. The author relates to the audience by describing characteristics of being a customer, because of the fact that we all have been a customer one way or another. The demands that make the audience interested in this issue is that it is recent. This makes it powerful for the reader's, because of the time period the issue is released. I think the reader would react to these arguments with surprise. How the author states that many instructors call students "customers" is effective, when most people would not know that otherwise. The support given throughout the essay is relevant to the author's

& Breuer, F. [2003]) , since there is none further explanation on the relationship of the participants and the researcher, which means some of the participants may be direct friends of the research which may cause some bias based on the experience they had. For example, if one pair of the participants are an old friend of the researcher, this pair may not willing to open their private issue to this old friend, still, they would like to help for the research, or on the other hand, the researcher may have a subjective opinion based on his perception to this pair old friends, as a result, the result may have false based on 2 way. 1. Hidden information from interviewee to interviewer or 2. Misinterpret the conversation on the interview by the researcher. The research has not enough consideration and explanation.

While evaluating the idea that by thinking and speaking “I do” or “I do not”

whether it is if you are interviewing for a new job, or trying to get someone’s business. People want to relate to you on a human level

Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use.

The most efficient way for consumers to get what they want is through the ‘market’, not the government, but businesses have more power than their customers. Some businesses can and will use abuse this power and cheat and steal from consumers to make money. Because of this, the government regulates the behaviour of businesses to have a market economy that functions properly. These laws mainly protect consumers against; misleading/deceptive representations, unconscionable conduct, unfair contracts, and unsafe goods and/or services. To protect consumers, different legal and non-legal approaches have been taken.

(iii) Interviews can be more personal way to getting more out of the respondent and get the true story behind someone’s experience. This method could be used in the workplace to measure productivity.

Furthermore, removing the human experimenter and having all information provided by a computer may remove elements of the social desirability bias, as a participant may feel as though an interviewer would prefer them to respond in a certain way. Exploration is needed in the ways in which this bias may be alleviated.

ReferencesShanahan J. 2006, Consumer-centricity: An idea whose Time Has Come, Australian Marketing Institute, viewed on 5 December 2006, Optus, viewed 24 January 2007 Hutchison 3, viewed 24 January 2007, Telstra, viewed 24 January 2007 Vodafone, viewed 24 January 2007 < http://www.vodafone.com.au/>

Evaluator held a class with Ms. Johnson and other participants covering interviewing. Evaluator asked Ms. Johnson and other participants if they have participated in an interview before and what they thought about it. Evaluator continued to ask Ms. Johnson and other participants, if they were prepared for the interview. Evaluator described how interviews are used, i.e. employers make hiring and promoting decisions based on people’s interviews. Evaluator stressed to participants the importance of being a salesperson during an interview. Evaluator explained to Ms. Johnson and participants that is their goal as interviewees to convince the interviewer that they should be selected. Evaluator distributed handouts discussing five stages of the interviewing

To provide some background information, consumer literacy can be defined as the ability to choose and use communications products the right way. This allows people to buy the right products and purchases or to get the best deals possible. A statistic that I found interesting was that roughly 3.2 million adults are deceptive towards unsolicited mailings, phone calls and internet scams. These techniques that scam people cost consumers around the world around 3.5 billion years ago. Nowadays, consumers lack the understanding to many concepts that we focus on in this course. The importance of learning about consumer literacy is that it will allow consumers to be better able to protect themselves or their loved ones from harmful scams.

Consumerism is a description of society’s lifestyle in which many people embrace to achieve their goals by acquiring goods that they clearly do not need (Stearns, 7). The idea that the market is shaped by the choice of the consumers’ needs and wants can be defined as a consumer sovereignty (Goodwin, Nelson, Ackerman, Weisskopf, 2). This belief is based on the assumption that the consumer knows what it wants. Contrary to this logic, marketers convince us that the consumer does not know what they want. The consumer has to be told what they want or be persuaded by advertising items in a matter that demonstrates the reason a product makes their life easier or will improve their life instantly. As one of the most successful entrepreneurs,

I am creating a detailed assignment In view of the dynamic nature of the marketing environment and to what extent are consumers considered to be, in practice, central to marketing activities? I am firstly going to go into depth about what marketing actually is then breaking that up into sections to investigate around the question asked, branching off to explain about what the dynamic environment is and what the four P’s represent, marketing and the consumer and finally to create a conclusion to the question. Andrew Cohen (President, The A team) said ‘’Marketing is meeting the needs and wants of a consumer.’’ There are many different definitions of marketing, most surrounding the same point, which is exactly what Cohen’s definition states-