Project Report on Big Bazaar, Hubli

Course Description This course involves an integrated analysis of the role of marketing within the total organization. Specific attention is given to the analysis of factors affecting consumer behavior, the identification of marketing variables, the development and use of marketing strategies, and the discussion of international marketing issues. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:   University policies: You must be

Marketing Plays a vital role in a business, because of marketing the business can offer their offerings and to their customers and provides the services. Marketing is a combination of 4 P’s which are Product, Prize, Place and promotion, to Analysis the marketing of this business, I am explaining the

In this assignment, I have written a consultation report to the Chief Executive Officer of MIFCO, in this report I have discussed about the different marketing strategies used by MIFCO in order to promote their products, the segmentation of markets and market targeting. As in the modern business world, technology have made it Globalization and the completion is also growing due to globalization concept, the business faces more challenges while they wanted to grow internationally.

You will also read about the Company’s advertising strategy and how this approach will bring into line the Company’s marketing goals. It will be determined how effectively the advertising will be measured and how the different promotional strategies relevant to the Company advertising will be utilized. Further discussion will establish the best marketing research approach used to measure customer satisfaction with the Company’s product (cassava powder) and training service initiated to train farmer in implementing large-scale farming. It will be explained how gaps in customer expectations and experiences will be addressed by the marketing wing of the Company, using the high knowledge and proficiency of experienced and well-schooled people in marketing management.

How is marketing defined? What is its importance in a company’s success? This paper will discuss and explain different definitions of marketing along with a definition of author himself. In addition, this paper will elucidate the importance of marketing by giving three examples where marketing was adapted with few mistakes resulting in disaster.

Marketing is all about creating a really solid decision, which will lead to more money. In this paper I will give some history of my organization, and explain how each element of marketing affects the organization. In addition I will cover the industry in which the organization resides in.

Article is separated into two parts, the first part includes the background information and evolution of marketing, the second one shows us steps of building of marketing system with some examples from big and small companies.

Marketing is an important part of the business organization; it is more than just promoting and selling a product. Marketing is gratifying the changing needs of the customer. This can be best summed up by the very successful businessman Bill Gates when he quoted, "Your most unhappy customers are your greatest source of learning ". The purpose of this paper is to define marketing from at least two different sources; based on these definitions I will explain the importance of marketing in organizational success. Also, I will offer three examples from the business world of the importance of marketing to the

Marketing is the process of selling of goods and services to the real customers. We conduct an assignment based on marketing orientation of Boots. The assignment consists of four parts. The first part discusses the basic concept and the method of marketing orientation of Boots. Then second part represents the various treatments of segmentation, positioning and targeting. The third part consists of the marketing mix and its basic components. And the last part discusses about the application of the elements of marketing mix in different situations.

Marketing concept believes that for a company to achieve organizational goals, it depends on determining the needs and wants of the target market. It takes an outside-in approach. Marketers practising this concept recognise that customers are always the first priority of the organization and they aim on complete customer satisfaction. This requires an integrated marketing effort, that is, team work between different departments within the organization. For instance, team work between the marketing team and the academic team of UCSI University. The marketing team will be in-charge of the promotion of the academic programmes available in UCSI University while the academic team will have to ensure and maintain the quality of the programmes and courses offered.

Big Bazaar in September, 2001 with the opening of it’s first four stores in Kolkata, Indore, Bangalore and Hyderabad in 22 days. Currently, there are 214 stores across 90 cities and town in India covering around 16 million sq.ft. of retail space. It was started by Kishore Biyani. Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise. Over the years , the retail chain has included in it’s portfolio a wide range of products and services, ranging from grocery to electronics.

companies to be called as groups in their own rights. All throughout the history Tata group followed

This assignment is about marketing, where I will produce a marketing strategy for a new or existing product. This unit introduces the major principle and functions of marketing; I will look on customer needs, and creating a suitable strategy or marketing mix, which will satisfy customer needs. In this unit I will experience the marketing process from carrying out initial research about a market, investigating the principles of functions of marketing and the way in which it contributes generating income/profit in a business. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.

This project primarily talks about marketing in its various forms and gives a comparison and analysis of the same. The project also does a comparison and analysis of the marketing techniques used by the Insurance Industry (Birla Sun Life and HDFC Life) and tries to make out the best possible techniques and methods in which these industries may carry out their Marketing Management Operations.

The company currently has a turnover of approximately Rs. 10 Crores. The company is a member of Bombay Goods Transport Association (BGTA) AND Indian Bank Association (IBA), which is very essential for the smooth conduct of their business activities. BGTA checks all business malpractices and IBA is needed for regulating payments within different states. The company has its 17 branches all over the country, along with 3 agencies in certain remote areas. The company also provides warehousing facilities to companies like Philips-India and Colgate. The company is involved in delivery of goods all over the country.