Project Report on Coca Cola

1910 Words Dec 12th, 2010 8 Pages

“Coca Cola”

Submitted by

Jignesh Sunil Sanghvi

Submitted to

Prof. Reshma
Lecturer MBA (VTU)

Dayananda Sagar College of Engineering
Department of Management Studies
ACKNOWLEDGEMENT The satisfaction of having completed my project would be incomplete without mentioning the people who made it possible and whose constant guidance has helped me secure immense amount of learning. I would like to take this opportunity to thank and express my sincere gratitude towards Prof. Reshma, my business communication faculty for providing invaluable insights and patient guidance. I thank and express my deep sense of gratitude for her resourcefulness and for having provided me this wonderful
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The main two sources of data collection are:

* Previous research works done on Coca-Cola * Text books on marketing * Websites including Coca-Cola company website and others

It is a descriptive research. All of the data collected on various products of Coca-Cola have been compiled and put together. Then based on the information collected, an attempt has been made to understand the product mix and product line strategy of Coca-Cola.
* Information

Market share in India in 2005

Company | Percentage | Brands | Coca Cola | 44.1% | Coke, Sprite, Barq, Fanta, Mello Yello, etc. | 1. Coca-Cola has a truly remarkable heritage. From a humble beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non-alcoholic beverages in the world. In India, Coca-Cola was the leading soft-drink till 1977 when govt. policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Coca-Cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong associations with cricket, the thriving cinema industry, music etc. Glass | PET | Can | Fountain | 200 ml, 300 ml, 500 ml, 1000 ml | 500 ml, 1.5 L, 2 L, 2.25 L, 500 ml + 100 ml | 330 ml | Various Sizes |
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