Project Report on Hero Honda

5330 Words Mar 20th, 2012 22 Pages
A

PROJECT REPORT

ON

SUBMITTED IN THE PARTIAL FULFILLMENT FOR THE AWARD OF THE DEGREE OF MASTER IN BUSINESS ADMINISTRATION

AT

CUSTOMER SATISFICATION

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HONDA ACTIVA

SUBMITTED TO:- Prof. Rajesh Mehrotra (Director)
School of Business and Management SUBMITTED BY:-

ADITI GOYAL M.B.A. IV.B

PREFACE

I have to undergo analysis project for a particular organization in marketing research project as on subject. After doing a lot of brainstorming we chose Honda as our organization and studied it under the title of “Customer Satisfaction” of Honda. I have taking theoretical knowledge from the business school but I also required practical knowledge for getting good
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It was the fourth Honda automotive venture in India. Its symbol, the Wings, represents the company's unwavering dedication in achieving goals that are unique and above all, conforming to international norms. These wings are now in India as Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a wholly owned subsidiary of Honda Motor Company Ltd., Japan. These wings are here to initiate a change and make a difference in the Indian 2-wheeler industry. Honda's dream for India is to not only manufacture 2-wheelers of global quality, but also meet and exceed the expectations of Indian customers with outstanding after sales support.

|• Official Name |Honda Motorcycle & Scooter India Pvt. Ltd. |
|• Established |20th Aug, 1999 |
|• Place |Manesar, District Gurgaon, Haryana, India |
|• Investment |Rs. 300 Crore |
|• Representative |Mr. Shinji Aoyama, President & CEO |
|• Factory Location |Manesar, District Gurgaon, Haryana, India |
|• Production Capacity |10,000,00 Units per Year |

The Factory

The HMSI factory is spread over 52 acres, with a covered area of about 85,815 square metres at Manesar, Gurgaon district of

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