Project Report on Kfc

As we are all aware of, KCF is a fast food restaurant that specialises in fried chicken and its headquarters is located in Louisville in USA. It is considered the world’s second largest restaurant chain after McDonalds with 18,875 outlets in more than 110 countries and territories as of December 2013, but it is the world’s most popular chicken restaurant. KCF was founded by Harland sanders in the year of 1930. Its first franchise company was opened in Utah in 1952. After the first franchise was opened, KFC started expanding rapidly world-wide, this created a brand image for the company, and their logo became popular and was easily recognised by its external stakeholders. Its strap-line (finger lickin good) defines the deliciousness of their chicken.

Kentucky Fried Chicken has recently gone through a branding remodel. Through this remodel, KFC learned that 76.5 percent of their customers were unaware that KFC offered an Extra Crispy Fried Chicken Recipe. Customers only associated KFC with their Original Recipe meaning that if they were looking for a crispier fried chicken option then they may go to another restaurant. KFC saw this lack of knowledge as an opportunity to educate their customers and other people that KFC does in fact offer an extra crispy recipe. KFC found that millennials were not typically engaged with their brand, so they also wanted to develop a campaign that reached the millennial audience. With Labor Day weekend approaching, KFC saw it has their opportunity to leverage the last summer holiday.

Fast food is the food that requires little preparation before being served. Kentucky Fried Chicken also known as KFC is one of the most innovation and leading fast food restaurant among fast food giants.This essay provides an analysis of the marketing news story which published in February.25.2015, about edible coffee cup which is also called Scoff-ee cup by KFC. This new cup greets plenty of the trends bedevilling the food business today such as product innovation, social responsibility and environmental friendliness. “This type of edible packaging is definitely aligned with the global consumer mind-set in terms of sustainability and simplifying their life,” said Shilpa Rosenberry, senior director of global consumer strategy at Daymon Worldwide.

KFC is a successful public company due to the fact that its trading name and legal identity is so well-known worldwide. It provides us the general public with true and reliable advertising gimmicks. Its Corporate Social Responsible enhances young kids opportunities to become what they want and also keeps them fed. Each shareholder is also allowed to invest in shares easily also receiving a good return on investment. (A.Pinnock,

KFC is a Fast-Food chain based out of Louisville Kentucky by a man with the name of Colonel Harland Sanders. Colonel Sanders went from being a military man to a cook who created the “soon-to-be world-famous recipe more than 70 years ago” (About KFC). This recipe consists of a list of secret herbs and spices Colonel Sanders had scratched out on the back of the door in his kitchen (About KFC). With this recipe, Colonel Sanders opened the first KFC in 1952 quickly expanding within the United States and eventually globally to more than 20,500 outlets

What are some of the other evaluation criteria that a buyer may use to help select a seller?

KFC’s objective is to ensure happiness is experienced by the population, to give all their customers a distinct experience on every experience. For the jobs at KFC to be the superior jobs globally for the people dedicated to producing excellent food and caring for customers, superior to others.

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

Food, Fun & Festival, this is what KFC is all about. Leading the market since its inception, KFC provides the ultimate chicken meals for a Chicken Loving Nation. Be it Colonel Sanders secret original Recipe Chicken or Hot & Spicy Version, every bite brings YUM on our face. At KFC we can proudly say, “We Do Chicken right”.

Kfc Company will need to analyze the information of their own in deep detail to understand this will help them because of their understanding will get better and better, then Kfc Company could put all that knowledge into action. If anything contributed to this market research will affect the marketing plans of Kfc Company because they will not understand the weakness and strength, opportunities and the threat that their actions might

The franchises of Kentucky Fried Chicken and Wendy’s are two of the most successful fast food chains in the world. Both founders, Harland Sanders of KFC and Dave Thomas of Wendy’s have the same work ethic which made the, born entrepreneurs. Even though the beginnings of their lives were difficult and completely different then they are now, they kept their spirit and personality the same throughout their lives. They used that personality and work morals to build their own businesses and make themselves extremely successful.

KFC has a unique pricing strategy that falls solely on their many product lines. Their Value Meals fall into the category of Product Line Pricing. “Where there is a range

The procedure begins with an online screening test to ensure that the candidate is fit for the business, and the actual work preview allows the candidate to personally experience the job and then decides to join KFC.

Kentucky Fried Chicken (KFC) is a popular fast food chicken restaurant chain around the world. (Bell, Shelman, 2011) It is one of the subsidiary of Yum Brand. This company also operates the Pizza Hut and Taco Bell. (Yum! Brands, Inc, 2016) KFC was founded by Harland Sanders in 1952. (Bell, Shelman, 2011) Sanders was successful in creating the brand, even the logo of KFC brand is the portrait of him. He became a notable figure in American history thanks to his great contribution on creating KFC brand. Nowadays, KFC becomes more and more popular, the sales ranking of KFC was the 11th among the worldwide restaurant brands. (The QSR 50, 2015) The sales of KFC in 2014 was 4200 million dollars. (Details in Appendix 1) It means KFC has a large quantities of consumption needs. Actually, KFC has 14,577 restaurants around the world and 70% of them are located outside America (Yum Brand Annual Report, 2015). The restaurant profit was increased year by year from 2013 to 2015. (Details in Appendix 2) Therefore, it is potential to enlarge the customer base by analyzing consumer behaviors.

The spinning off the restaurant divisions, in my opinion, is a success for PepsiCo. Although Yum! Brands has been a quite successful, thriving company with record setting growth and profitability, I would still support the decision today. PepsiCo had too many oars in the water with the beverage business, the snack business (Frito Lay) and the fast food restaurant business. It could not successfully manage all the diversity it had acquired. I commend the management team’s decision (led by, then President/CFO, Indra Nooyi and now Chairman/CEO) (Fox News 2012) to cut a highly potential part of its business off and to implement a strategy to focus on its main products and their distribution. This strategy has proved to be the right move for this organization. Below is a table which illustrates the fluctuations with the stock price from the first acquisition of Pizza Hut through October 31, 2014 (though the stock price posted on 11/3/2014). You can see that the acquisition years (in yellow) show a negative impact on the stock price, with two of the three being significant. You should also note that, in the year of divesture,