Project Report on Kfc

3913 Words16 Pages
PROJECT

ON

INDEX

1. INTRODUCTION ………………………………………..…Page 3 2. KFC CULTURE…………………………………………..…Page 4 3. MOTIVATION…………………………….………………...Page 7 4. TOP MANAGEMENT…………………….…………….….Page 7 5. SOCIAL RESPONSIBILITY……….………………….…..Page 9 6. LEADERSHIP……………………………………………… Page 10 7. RECRUITMENT & SELECTION PROCESS………….... Page 12 8. TRAINING & DEVELOPMENT PROCESS…………...... Page 14 9. PERFORMANCE OF APRAISAL PROCESS…………… Page 17

Introduction:

Kentucky Fried Chicken (KFC)- one of the most known fast food chains in the world started in the early 1930's by Kernel Sanders in the Southern USA as a small franchise operation. Colonel Sanders has become a well known personality
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KFC is much concerned with the concept of family. As the children mostly influence parents, so the KFC have designed small kid's meal for them. In addition to that, the family meals are the most favourite, deal. Just to involve the family, each member of the family, KFC has placed various deals and meals in their hot menu. Just to provide the best service, and earn value in return to that.

Personal factors:

A buyer’s decision is also influenced by personal characteristics such as, the buyer's age and life cycle stage, occupation, economic situation and personality and self-concept.

Age and life cycle stage:

Mostly, KFC is concerned about serving the youth, but... they also have influence on the older people of the families as well. Simply, they have covered each segment of the family, and life cycle as, human cant live without food. And, KFC menu have all the variety for entertaining any segment/person of the family.

Occupation:

Occupation is a secondary factor for the KFC. As students, are the main streams, so occupation of the consumer does not matter as such? Again, food is necessity of every human, so people belonging to upper and upper middle social classes are being the target market, without any classification based on occupation.

Lifestyle:

"A person's pattern of living as expressed in his or her activities, interests and opinions."
The marketers always addressed the consumer interests, activities and opinions. How
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