Project Report on Marketing Plan of Bank of Baroda

1528 Words Mar 22nd, 2011 7 Pages
Project Report

on

Marketing Plan of Bank of Baroda

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Bank Profile

Bank of Baroda is the third largest bank in India, after the State Bank of India and the Punjab National Bank and ahead of ICICI Bank.BoB has total assets in excess of Rs. 2.27 lakh crores, or Rs. 2,274 billion, a network of over 3,000 branches and offices, and about 1,100 ATMs. IT plans to open 400 new branches in the coming year. It offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, credit cards and asset management. Its total business was Rs. 4,402 billion as of 30 June 2010.

As of August
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f Bank of Baroda

|Market Penetration |Product Development |
| | |
|Agriculture and |Retail chain |
|allied sector Manufacturing |Infrastructure financing |
| |Export Financing |
| |Mutual Fund |
|Market Development |Diversification |
| |International Corporative Financing |
|Retail Finance |Defense Equipment |
|Housing Finance |Oil and Gas Exploration |
|Agro-Processing | |

|OLD |

|MARKET |

|NEW |

Marketing Strategy of Bank of Baroda

Marketing Strategy of Bank of Baroda analyzed on the basis of the following points:

I) Recent Marketing Initiatives

1) Communication Campaigns: ‘Shukriya Sau Salon Kaa’

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