Project Shakti : Case Study

| Strengths 1. An international brand sensation. 2. Particular brand culture 3. With leading technology development ability and also well product quality 4. Marketing both online and offline

fierce competitive environment. leader of nutrition industry: Anway, USANA, Nuskin. marketing strategy: health life, natural product. leader of nutrition: large corporation, long history, lots of loyal customers, provide different products with different functions. strong advertising strategy. worldwide.

With the boom in social media and rise in the Gen Y and Z consumers, the brand is now targeting young consumers and working professionals who are pressed for time by launching their

FMCG sector has grown at an annual average of about 11 percent over last decade; food product is the leading segment accounting for 43 per cent of overall market. Personal care (22 percent) and fabric care (12 percent) comes next in terms of market share. Factors like growing awareness, easier access and changing lifestyles have been the key growth drivers of the sector.

The company has been pioneer in field of business and also been responsible. The company has kept its objective very close to its heart and its initiative to reduce Carbon Footprint and water wastage to Zero by 2040 and Sustained source of supply for its food business by 2020 shows its commitment towards external stakeholders as well. They have been pioneer in field of business and have worked to improve its business

Sharga is a redshirt senior who has appeared in 33 games for Temple recording 134 yards rushing on 31 attempts to go along with 1 rushing touchdown. Sharga is a beast at the fullback position. He is a strong lead blocker who gets he’s pads low and drives through the defender. He can block on the outside and between the tackles. He can overpower linebackers and safeties and can hold he’s own against larger defensive linemen as well. Sharga a top fullback talent for this draft and he has the size, speed and athleticism to be successful at the next level.

Strong customer loyalty, and the company offers its customers appealing menu to rich the requirement of health conscious customers.

The company’s main objective is to increase brand recognition in the domestic market as well as

At the onset, my biggest challenge was implementing a cohesive marketing strategy. Previously, Craftkari had adopted an ad-hoc approach that centered on promotion through word of mouth and local neighborhood fairs. To ease the strain on their limited resources, I actively worked to build relationships with existing brick and mortar stores and third party online retailers. Additionally, I focused on building brand awareness by capitalizing on a slew of CSR initiatives and corporate outreach programs.

products, have attracted a lot of customers throughout the world. The company has a huge

The brand seeks great opportunity to further develop the business, enhance product design as well as company’s brand image.

Strengths of this brand include: it is the 4th largest marketer, brand longevity, and it has a large/high awareness in big cities. Its’ weaknesses are: low market share, low market coverage, limited bottlers’ network, relatively low advertising

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The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.

The company’s brand recognition is visible globally. It also possesses strong capital resources and has exhibited positive results to its shareholders in the past.