Promote Products And Services For International Markets

By reading my country’s profile, Haiti, I see that people faced the same problems in different societies, namely in relation to authority, conception of self, concept of masculinity and femininity, and ways dealing with conflicts. That is why in the reading of Haiti’s profile based on the four dimensions in which I find the power distance, collectivism versus individualism, femininity versus masculinity, and uncertainty avoidance are the different characteristics of the same countries in which you can compare and check some aspects of divergence and convergence based on the analyze of cultural dimensions.

A firm 's international marketing program must generally be modified and adapted to foreign markets. This international marketing program uses strategies to accomplish its marketing goals. Within each foreign nation, the firm is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries. It is important that in international marketing, product, pricing, distribution and promotional strategies be adapted accordingly. In order for an international firm to function properly, cultural, social, economic, and legal forces within the country must be clearly understood.

From this course, I learned plenty of international marketing principles and knew that international environments are quite different from countries to countries. Each market you enter is different, and what works in one country or region will not work in another. As technology creates leaps in communication and transportation, the world continues to feel smaller and smaller. It is not that hard for companies and consumers to conduct business in almost any country around the world thanks to advances in international trade, and no doubt, the world is tending to be more international, diverse and muti-cultural in multiple ways. In most factors that influenced international marketing, culture has a great impact on it. A marketer always has to study about the local culture in-depth before offering a product to them, and I think that well- understanding of a country’s culture is really essential for international marketing.

The country that I choose for the Session Long Project for this class is Japan. By observing the Hofstede’s webpage a person can easily tell that there is a huge disparity in the values of the power distance, individualism, masculinity, and uncertainty avoidance cultural dimensions between Japan and the United States. Japan’s cultural dimension values of power distance, masculinity, and uncertainty avoidance are significantly higher than the values of the United States. The United States’ value in the cultural dimension individualism doubles that of Japan. Japan’s power distance score indicates that the country’s has a borderline hierarchy society while the United States’ fairly low score indicates that the country has the belief that everybody is treated equal rather than having a hierarchy. By observing the individualism culture dimension value for both countries, one can identify that the United States has a more independent society than Japan.

Tourism trend within selected country 2 Thailand: even if with the political instability within Thailand, the Thai locals manage to do well within their tourist industry. This includes both inbound and outbound travelling and the main sources of tourists for both inbound and outbound tourists are from those ASEAN countries such as Malaysia, Singapore, Hongkong and Indonesia etc. due to the new entrant of low cost carrier such as Thai Lion Air, more frequent and regular travelling will help to bring international and domestic tourists in and out of Thailand. The growing trends and prospects for Thailand travelling industry is very good and

After reading the "Direct Mail" article posted in our course, discuss three things you learned related to online giving trends of donors from different generations.

Using the Hofstede's and 7d cultural dimension model, explain some of the cultural differences noted in the

This analysis of this project has been established by its 4 group members researching tactics used for international marketing for Apple, Inc., and to secure funding for the additional growth in marketing status of the company. The purpose of the research was to explore international marketing strategies such as distribution, pricing methods, and promotion and advertising strategies. The collection of data was done through the web by looking at news articles, Apple, Inc.’s website, and analyzing data from previous years of the company. Some findings included the products that are distributed around the world including iPhones, iPads, iPods, and Macintosh computers. The distribution process of Apple, Inc. begins with a China based product setting, then moving to Apple’s logistic center across numerous regions, then to different service

People in this society have a deep concern with constituting the definite truth. They also display great respect for traditions. With a high score of 71, Australia is an indulgent country. “The country exhibits a willingness to realize their impulses and desires with regard to enjoying life and having fun” (). They put more emphasis on leisure time and spend money as they wish. According to the model, Italy is the complete opposite. Italy’s high score of 61 on long-term orientation shows that Italian culture is logical. The society presumes that truth relies upon situation, context, and time. “They show an ability to adapt traditions easily to changed conditions” (). With a low score of 30 on indulgence, Italian culture is one of restriction and self-control. Restrained societies do not put much importance on leisure time and manage the satisfaction of their

In terms of cultural dimensions, basically, culture elements are everywhere in our life no matter where are you from. Also, the uniqueness and differentiation of culture in diversified countries are influencing and fulfilling our large communication community—world, people involved in this harmonious place communicate, share ideas, cooperated and integrated every cultural diversity so as to make it better.

This knowledge of weakness should not be used against people of other cultures or in stereotyping individuals. In obtaining the indices, research was based on data obtained from IBM employees. According to Hofstede, “dimensions and associated country scores were developed through factor analysis of the means of nationally aggregated individual item responses which were collected as part of IBM employee surveys” (Hofstede 491). The problem, however, is that as much as this may be useful in determining the culture of a country, it does not have enough diverse subjects to form a complete perception of an individual, cultural group or organization; especially an organization different from IBM. The diversity of ethnicity, religious belief, social economic status, education and other variables that makes up an individual’s value system may not be reflected in the average IBM employee. Brewer and Verniak, in their article On the Misuse of National Culture Dimensions, believe “The correlations among the items used to measure the national culture dimensions are positive and highly significant at the aggregated national (also known as “ecological”) level, but are mostly low and insignificant and sometimes of opposite sign at the individual level” (Brewer and Venaik

International marketing is the export, franchising, joint venture or full direct entry of a marketing organization into another country. • To bring countries closer for trading purpose and to encourage large scale free trade among the countries of the world. • To bring integration of economies of different countries and there by to facilitate the process of globalization of trade. • To establish trade relations among the nations and thereby to maintain cordial relations among nations for maintaining world peace. • To facilitates and encourage social and cultural exchange among different countries of the world. • To provide better life and welfare to people from different countries of the world. • To provide assistance

5 key information sources that can assist you to plan promotional activities in the identified country.

Over the years, social psychologists try to come up with different dimensions for comparing culture. Hofsteade (1980) suggested a number of dimensions such as power distance, uncertainty

The original formula for Red Bull was developed in 1964; however, the Red Bull company was not founded until 1984 after a merger between Dietrich Mateschitz, marketing guru, and Chaleo Yoovidhya, the owner of the Red Bull formula. Categorized as an energy drink, Red Bull was initially designed to “treat jet lag and boost energy for truck drivers” (Hollensen, 2012). In today's era, Red Bull is commonly used as an energy drink; like coffee, and as a mixer in alcoholic drinks, like Red Bull Wings and the Jägerbomb. This aligns with the company's focus on the younger generations of partygoers and post-secondary students.