Promoting A Brand 's Reputation With Social Media

Social media is different from more traditional marketing tactics as it offers a free platform that is easily accessible to anyone with internet access. This allows for the increase communication for organizations to foster brand awareness and often, and

In the Information Age, social media has become the new top marketing platform for businesses. Whether big or small, businesses are turning to popular social media channels like Facebook, Twitter, and Instagram for their marketing strategies, since social media has become the new resource of large consumer outreach and high revenue increase.

Reputation management is the process of managing the reputation a particular company. Reputation Management is the process of removing negative opinions and converting those negative opinions in to positive one.

As technology advances, social media has become more prominent in the public relations (PR) industry. Many PR practitioners now utilize social media to interact with their publics, in attempts to have strong two-way symmetrical communication and build relationships with them. I chose the topic of “The Use of Social Media in the PR Industry” because I have a great interest in how practitioners use this newly developed communication mechanism. After reading these articles, my search results revealed that practitioners are fully aware of the benefits of using social media. They believe it is a new way to establish two-way symmetrical communication with their publics, however, a vast majority of practitioners do not understand how to go about utilizing social media for their organization. Social media strategies will often differ for each organization because their public’s have unique, specific needs and interests. If PR practitioners fail to develop tailored strategies which create a consistent, mutually beneficial relationship between their organization and its publics, their social media efforts will not reach their fullest potential.

As with any business strategy, you need a plan for success and social media is no different. In order to effectively utilize social media as a viable marketing strategy for your business you must have a plan in place. "Failing to plan is planning to fail" says Alan Lakein a well- known author on personal time management. This simple quote applies in business as well. Just as you have a business plan and a marketing plan you need a social media marketing plan. Therefore when you are writing your plan for "getting social" you need to consider 5 important elements to ensure success. After all, there 's nothing worse than spending your time and efforts on something that simply is not useful for your business. Social media can be a very effective tool for small businesses when used the right way.

Your brand is more than your logo, name, or slogan – it’s the entire experience your prospects and customers have with your company, product, or service. Branding does not end with coming up with a good name, an even better logo, and slapping both on flyers, brochures and advertisements that you release to your target market. Your business’ brand strategy is not something that you should take lightly, if you want your brand to have meaning for your customers.

Social media can be a real challenge for new businesses. But it’s vital for engaging and understanding your customer’s needs. A strong social media presence will help you create a loyal customer

Brands are the visual representation of a company, its culture, its people, products and vision. All these put together embody and give life to the brand, assigning and defining certain traits and values to be associated with it. Branding is the representation of those values as conveyed to the universe, whether to its customers, stakeholders or the world at large.

In a society where corporations are constantly competing for business, branding has become the ultimate way for companies to win over customers. Defining exactly what a brand is, however, is a challenging task. ‘Brand’ has become something of a buzzword over the past decade, though this is not without reason, given the functional purpose of branding in building a competitive business. Branding is much more than a buzzword - it is, in a sense, a company’s promise to its consumers. When a product, service, or company is well branded, consumers know exactly what they’re going to get when they invest. In another sense, branding is the outward projection of what a business hopes to associate with its name. A brand includes not

(Michaelidou, Siamagka & Christodoulides, 2011) A study has shown that majority of the users (93%) believes that most brands should have a social media presence while among them few believe that (83%) companies should always interact with consumers through social networking sites. Infact nowadays it is not something unusual to see business getting launched through Facebook / Twitter / Youtube channels and this effort is made by companies to save relevance among various competitors and reinforce bonds with customers (Mitic & Kapoulas, 2012). To add to this some papers have been analyzed in order to get a clear understanding of the importance of social media in day to day brands.

Brands don’t just arrive out of nowhere. They are the product of a company “vision”. Any successful brand needs to be part of a clearly defined set of objectives: specific, measurable, achievable, realistic, timed. Objectives like this allow everyone to stay focused on what is required, and develop a strategy that will help it be achieved. The brand will form part of this strategy somewhere along the line either as it is, or

Chances are if you own a business, you’ve probably considered how you could use social media as a tool to help your business. No matter if you’re a big business, small business or a one-man business, social media is one of the most powerful tools available to promote your business.

It has been asserted (Kennedy, 2012) that, a brand collects name, symbol, design, logo and term together, intended to identifies and differentiates a product or service. Consumers regard brands as an essential element of the

A brand is more than a physical good. The brand is a company’s key strategic asset (Kapferer, 1997). Brand is something that resides in the consumers’ minds which helps consumers to differentiate the products of one creator from the others. As such the brand becomes a symbol that connects the company or its products with the customers in a relationship and represents the entire “product personality” (Leuthesser, 1988, p.2; Keller, 1991, p.4; Rajendra K. Srivastava and Allan Shocker, 1991, p.5; Aaker, 1996, p.7,35).

The establishment of a unique brand is the target of any given business. A successful brand is that which customers can easily relate to, an aspect that enables a brand to be capable of gaining competitiveness in the market. The creation of a brand that a large percentage of customers can relate to and easily identify with translates to a large consumer base. Branding is primarily directed towards creating a positive perception in the minds of the consumers, an aspect that makes the customers to understand what they would expect from a business. The development of a brand by a business is primarily processual, and ensuring that there is an effective strategy in brand development helps ensure the emotional connectivity and appeal of the brand to the customers (Powers, 341-360).