Promoting A Safe Community Oriented Environment For People Of All Skill And Fitness Levels

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) We at (Blank) Fitness are here to provide a unique environment in which anyone can be comfortable, and allows our members to create and maintain a rewarding and healthy lifestyle. We are committed to providing a safe community oriented environment for people of all skill and fitness levels. Our gym caters to all individuals and their specific training and athletic needs through nationally certified personal trainers, a wide variety of fitness classes and well-maintained equipment. The dedication, passion, and integrity exhibited by our employees continue to establish and maintain our reputation as a first-class member service oriented organization, dedicated to a healthy environment for our members. Our dream is to inspire you to take…show more content…
It is with this priority that we strive to make a life changing experience for every individual. (MARKET RESEARCH) We use market research to gain valuable insights about our customers, the market condition, and our competitive surroundings. We use this knowledge to build a more effective marketing plan. This focuses on specific information regarding our target market and the key factors that influence their buying decisions. When conducting this information, it is very important to keep in mind six marketing research questions which include Who, What, Where, When, Why, and How. Who is purchasing and consuming sport products and services. What is the competition, what do the customers want and need, and what factors influence purchase decisions. When is the purchase decision made and when is the purchase used. Where is the information sought and where is the decision made. Why is the purchase made. Last but not least, how is the product or service used. Our primary research is the direct contact we have with our clients, and by doing that we use focus groups to gather small groups of people together for a discussion with an assigned leader. We also engage in customer surveys for existing customers as well as potential customers. A few of the questions that are asked in our survey include do you attend a gym? How old are you? In a typical week, how many times do you exercise? What time do you normally attend the gym? Why would you want to join a gym? Do you usually go
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