Promoting A Safe Community Oriented Environment For People Of All Skill And Fitness Levels

Marketing research is very important component of a business used to identify and define the opportunities and problems that they will encounter on the market. The aim

Being closer to consumers and providing exactly what they want is known as market orientation. JD Sports is a market-orientated business carries out research to find the needs and wants of consumers. It then uses the findings to design products and marketing strategies to satisfy these needs. This compares to product orientation which focuses first on developing a product and then seeks ways to persuade the consumer to buy it. They manage the balance of its marketing mix around its consumers’ needs in order to achieve business growth. JD Sports is a business to Consumer Company and therefore depends on how desirable its brands are to consumers. By providing exactly what the consumers want JD can outperform its

Marketing research is the method/methods that connect the clients, buyers and users to the marketer through data found from research to find and outline marketing opportunities and dilemmas. The general aim of marketing research is to recognize and evaluate how altering the marketing mix which is comprised of 4 features: product, price, promotion and place, influences customer behaviour.

On Friday as a class we traveled to Iowa City and toured as well as observed five different fitness locations. We visited the North Dodge Athletic Club, the University of Iowa Field House and Recreation Center, Anytime Fitness, and a small yoga studio named Serenity. On this trip as a class we saw first hand the differences between the biggest, most expensive facilities compared to some of the smaller more personal facilities. As we went from gym to gym, notable differences could be made from each one. After visiting all five gyms, each gym has attractive attributes as well as unappealing attributes, some being larger than others. In the end, though how one views a gym comes down to personal preference.

Market research is the process where the marketing problems and opportunities are defined through the information gained from the customers. The Market research is also used to help understand the marketing process, which then helps increase the performance of the company’s marketing. Due to the raise of the public awareness of obesity and its consequences, the soft drink companies such as Coca Cola where heavily bombarded with negative publicity. As a result the sales of many soft drink companies have declined. In response to this major companies such as Coca Cola have embraced the idea of quantitative market research to understand the needs of the consumers. To be able to achieve an effective market research the company has spent around $132.8 million on many methods of retrieving information but one of the main method was by surveys. The surveys have shown that the image of the company was associated with unhealthy products, due to the results that were provided Coca Cola was able to understand that to attract more customer the only solution was to change the marketing plan to re- brand the business into a health conscious business.

According to the rules of the gym and fitness industry has changed dramatically over the past five years to grow up healthy. The emergence of the budget demonstrated fitness chain at all times. Today, we turn to the attention of health care and more. Has spurred much of this growth. A franchise such as exercise currently has more anytime, anywhere has grown exponentially over the past

Marketing research before entering into the global market is good decision for companies. However, some companies will overlook and flat out ignore this process which will lead to missed benefits of marketing research such helping the company communicate better, assist in identifying opportunities, minimizing risk and creating benchmarks to assist in the measure progress. Johansson states that “As in purely domestic marketing, to better understand the local customer requires marketing research” (Johansson, pg215). Not all marketing research is successful when trying to understand the local buyers. Companies encounter various difficulties when conducting market research on local buyers in the global market. For example focus groups are a great form of market research however the problem with focus groups in the foreign market as stated by Johansson “they can also constitute an unrepresentative sample because typical screening criteria are incorrect in the new environment or are not implemented correctly and moderators—and the research firms—are usually specialized in certain products and customers, and may be less than ideal for other consumer groups” (Johansson, pg 217). There is also explanatory marketing research. This is when the marketing research provides and attitude and preference of the buyer on a certain product. The goal of this research is to identify if the if price

Sports is one of the most loved things in this world. From loyal fans to people who casual view sports, sports catch the attention of more people than nearly every other kind of occasion. Marketers have become aware that of the popularity of sports and has made them the focus of marketing promotions for some time now. Sports marketers cannot take for granted the importance of understanding and successfully pursuing an audience. Sports marketing is a very popular industry because there will always be sports, and what comes with sports are loyal fans. Those loyal fans need to be aware of what their favorite team schedule, purchase tickets to an event, and also buy paraphernalia of their favorite team.

When a company chooses a target market or product line to perform market research on, traditional methods will often use an outside market research firm. The first focus of this firm is collecting information from current customers and sales representatives. The typical data collection methods include focus groups, customer surveys, and also site visitations by company scientists and product developers to see the product in-use at customer locations. In contrast, the Lead User research method starts with the formation of an in-company project team comprised of both market and technical personnel1. The project team first focuses on performing market research on their own within the area of interest and attempts to develop some project goals related to what the ultimate outcome of the project should be, such as an improvement on a current product or the development of an entirely new product1. The team then gathers information related to their target market through informal interviews. Both the traditional and Lead User process use interviews to gather date; however, the Lead User approach aims to interview more than just customers and sales

All Day Fitness was designed to fix one problem: people want a place where they can lose weight or get in shape without fear of embarrassment or lack of motivation. Many people do not go to the gym because they are afraid they will embarrass themselves or because they lack the motivation needed to dedicate time and effort into working out and getting fit. The residents of the town need a fitness center that offers them the convenience of being in the area, a personal trainer that will motivate and keep them on track, and a diet plan that promotes healthy eating.

Marketing research is "the process that associates the consumers, customers, and end users to the marketer through information — information used to classify and describe marketing prospects and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and development understanding of marketing as a process. Marketing research identifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications. This is the systematic collecting, recording, and analysis of qualitative and quantitative data about problems relating to marketing products and services. The aim of marketing research is to classify and evaluate how changing components of the marketing mix impacts customer behavior.

Once a decision is made to use marketing research, management goals and objectives determine the type of selection methods used. There are a wide range of market research tools and methods available to decision makers. Depending on the goals and objectives of the company, researchers have many options. Some of the research tools include mail and web surveys, personal interviews, and focus groups. This paper will discuss and differentiate among the various tools used in primary and secondary research as well as discuss the differences when using qualitative and quantitative approaches. This paper will further identify which tools are used for each approach and why. The primary purpose of marketing research tools

First of all, the staff could share information about both current and potential customers by gathering data from the standard CRM system quickly and easily, including preferences, behavioural patterns and shopping habits. Furthermore, based on the analysis of such significant information, sports marketers may predict new opportunities at a lower

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how

Market research identifies what customers really want and not just what they think they want. To understand what customers want before they know what they want, data and analysis are required to accomplish this objective. Some of the areas that marketers need to study and know thoroughly are trends, prices, competitors, and their target market. In other words, these are the who, what, where, when, why, and how that relates to the target market/customer.