Promoting Brand Popularity Among Ben & Jerry's Targeted Markets

Nestlé’s Hot Pockets is a product line that belongs to the frozen food entrees. Frozen entrees are products that are convenient to the consumer. A consumer may spend minutes in the store comparing different brands based on the number of choices, prices, product packaging and nutritional value, but on average it takes about six seconds to make a decision. To increase the chances of Nestlé’s Hot Pockets to be chosen, it is important that the benefits and advantages of Hot Pockets are clearly visible on the packaging, as well keep the package simple so the consumer cant get confused. The other product that is in the family brand is Lean Pockets, a healthier version of Hot Pockets directed to the millennial consumers that are into the healthy fitness craze. A change for Lean Pockets would be to increase the size of the health benefits, as well make the word “protein” larger and more visible on the package box. Hot Pockets have been a Nestlé product since 2002 when Nestlé bought the product line from Chef American Inc. the one advantage Nestlé has established is that there is over 20 varieties of Hot Pockets which includes limited edition flavors.

The JW Anderson product range consists of menswear, womenswear and unisex garments and accessories. They currently produce six collections annually - two menswear and four womenswear.

Founded in 1958 by Joe Coulombe and now established with more than 365 stores in the United States, Trader Joe 's has been serving customers with their unique business model. Trader Joe 's specializes in organic and natural food offering staples like milk, eggs, and other foods with below-average price points. Trader Joe’s encourage their customers to buy the product at a low price without having to be registered with the store. Once the company makes contacts with the manufacturer of the particular food product, it then establishes contracts with the producer to the supply the food and allocates the space needed in their store (Trader Joe’s, 2016).

Kudler Fine Foods has continued to grow and is now poised to make significant internal changes to increase revenue and customer satisfaction. Kudler Fine Foods is a gourmet grocery store and recent market surveys have shown they have continued to exceed customer 's satisfaction in every area except one: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will experience an increase in customer satisfaction.

Observe Exhibit 12. What are the underlying causes and drivers that make order patterns to look this way? Provide a discussion on these causes/drives to show how they are causing the resulting demand pattern. Examples of items to consider include transportation discounts, promotional activity, product proliferation.

There is small investment in this brand and low revenues, and since it is integrated in the regular ice cream segment its growth is small or even static, thus making it a dog also.  Ben & Jerry’s – This is your offer regarding the Super-Premium market segment, with high quality, high price ice creams with different flavors and colorful presentations. This brand is not yet very well-known and has a low market share because it targets a small market and it is yet in a phase of brand recognition. The company has to spend a lot of money in marketing campaigns to make the brand recognized by everyone and also in the research to find new flavors. According to the case study this market segment is expected to grow up to 6% and all this makes this brand a question mark or a problematic child. One problem for this brand in Portugal is that it is mainly sold in Ben and Jerry’s own stores, which are not many and being a recent brand it is difficult to make people know the locations of the stores.

Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream, profitable business and by improving the community. Ben & Jerry stated, they would make and distribute the finest quality all natural ice cream with a wide variety of innovative flavors, which they fulfilled. They created interesting names such as Chubby Hubby, Chunky Monkey and Phish Food with flavors to match. With the great flavors and names produced a profitable business, which was one of the points in their mission statement.

Ben & Jerry’s is an ice cream brand that started in Vermont in 1979 by Ben Cohen and Jerry Greenfield. Originally started as a small parlour business, it saw steady expansion in its distribution over time. Its acquisition by Unilever in 2000 allowed the brand to undergo worldwide distribution through tapping on the conglomerate’s logistics and distribution expertise. Faced with an ever changing business environment and dynamic consumer preferences, Ben & Jerry’s has adopted unique strategies to boost its competitiveness.

Ice-Fili’s marketing approach and product distribution could be seen as weaknesses in the company’s primary activities. In 2001 the firm started its first TV marketing campaign years after competitor’s advertised through the media outlets. To date Ice-Fili is still very inexperienced and far lacking of marketing strategies deployed by Western competitors such as Unilever and Nestle. Not only does Ice-Fili need to market more fiercely against competitors within industry, it must also compete against other consumables such as beverages and snacks. Another weakness is the distribution that is handed over to several distribution companies. There is a much higher chance (twice as likely) to find products of its biggest competitor Nestlé than those of Ice-Fili. Another detriment is how ice cream is viewed socially. Currently ice cream is primarily an impulse purchase. If Ice-Fili can change this outlook, it would result in an enormous

Quakers are a religious sect noted for purity and an old-fashioned work ethic. Just the name evokes images of vast farmlands that have been worked and harvested by hand and a perceived purity (Brand Marketing Strategy, 2008). In 1877, Quaker began building its brand equity with its trademark

Multinational companies opt to franchise as a way of expansion strategy (Siebert, n.d.). Chick-fil-A is dominant only in the US market. The firm has only ventured into the Canadian market in the airport of Calgary. Many United States Corporations have engaged in franchising in the United States as a form of the expansion strategy. Laws concerning franchising are neither strict in Canada. Our form of non-equity mode will be franchising, therefore our form of entry will be a small-scale entry. This will allow our company to get exposure in key locations and learn from Canadian consumers. The benefit to franchising at first is that it is less costly and less risky for the franchisor.

Ben & Jerry’s is a renowned Ice Cream company which becomes a social enterprise icon since it was founded in 1978 (Kazs, Page, 2013).And it is claimed that Ben & Jerry’s ice cream is the best in the world for its comfortable environment, equitable system, and being kind to its cows by Time Magazine in 1981(Dennis et al, 1998).

Frito-Lay uses Product focused process strategy for its food manufacturing operations in terms of process.

In the late 20th century, the ice cream industry market share was classified into frozen novelties and packaged ice cream, and packaged ice cream could be divided into super premium, premium and lower-price products. Dreyer’s Grand Ice cream Company mainly focused on the premium products.

As you know Thailand has many brand of donut and last year have new brand come to Thailand it is Krispy Kreme Doughnut. First time that they promote everyone interesting and exciting about that. Now it not interesting like beginning period. So, our group would like to study about customer preference and want to know about customer satisfaction with price, place, taste and location of Krispy Kreme Doughnut.