Promoting Success of Sainsbury Essay

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Promoting Success of Sainsbury

(A) Describe the business and its aims and objective

Logo: Sainsbury's - making life taste better

In this report I will be investigating how marketing in business helps using organisation that has a national promotional campaign for its products or services.

Sainsbury’s Supermarkets

The business I have chosen to investigate is the large supermarket store called J Sainsbury’s; Sainsbury’s is one of the top supermarkets that you are able to buy products and services at a good quality.

Sainsbury’s supermarkets were established in 1869 by John James and
Mary Ann Sainsbury’s and is Britain’s longest standing major food retailer chain. Sainsbury’s is a very large supermarket and employs
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Sainsbury’s have also made the shopping experience more enjoyable for customers by introducing non food services like beauty and home ware products, general merchandise and clothing on offer.

Photograph: Slices of kiwi fruit

Sainsbury’s aims and objectives

The aims and objective of Sainsbury’s are very straightforward for everyone within the business to understand here are some of the aims and the objectives:

Sainsbury’s aim to survive and reclaim the number one spot from their competitors Tesco- This aim shows us that Sainsbury’s are determined to survive as a business they may need to do this by reaching all the needs of customers so that customers will come back to the store over and over again the aim indicates that Sainsbury’s may be struggling to please their customers which is now affecting how they are to survive in an intense race for the number one spot.

But are now trying to achieve this so that they can survive and to do better then their recent form so that some time in the future they are able to shift the number one supermarket which is Tesco so that
Sainsbury’s can become the number one supermarket in the league.

Sainsbury’s aim to increase profits- Sainsbury’s are trying to increase in profit so that more money can be reinvested into the company which will allow them to grow to be a better supermarket also by increasing profit more and new ideas can
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