Promotional Activities For Nature Care Products Essay

• The company should find effective way to communicate about the product in public to boost up the sale of existing product but this plan does not work every time and it can be tricky also.

It is very important in business that individuals have lucrative methods of communication in order to convey important messages, and use these methods in order to interact with other businesses and the public. Methods of communication can also be commonly used to advertise and market, for example via the use of social networks which advertise to a wide range of individual, to through written posters which can be placed up in shop advertisements and on notice boards alike.

The following paper will outline the characteristics of an audience that I would need to consider if I was presenting a quarterly sales information meeting to a group of stakeholders, including managers, salespeople, and customers. I will discuss what communication channels would be appropriate for this meeting and what are some of the considerations that I need to keep in mind given the diversity of the audience attending the meeting. Then I will discuss how I would ensure that my message is effective to the group attending this meeting.

Sometimes it’s not so important that your product fits the exact needs of the segment you target; rather, it’s vital that customers perceive that you do, even if it’s not true. In order to achieve this, the proper amount of advertising and sending the appropriate message are both vital.

When trying to communicate a sound and creative solution to a problem, it is important to persuade the target audience. In many instances, communications of this type fail to reach an agreement with the target audiences. When a company fails to reach this agreement it often ends in bad business or lost accounts, and there is a great example of failing to persuade the target audience within the Raymond Storage Concepts Inc.’s sales team. The latest example of a lost account is when the RSCI dealership tried to pitch their Radio Shuttle as a new material handling practice to ABC Company. Although the Radio Shuttle is a great product, it was RSCI’s job to persuade their audience to buy this product, to defeat their main competitor, Cardinal Carryor.

Understanding your customers’ needs and desires, opens new doors to personalizing brand messages and adjusting product

The channel best suited to communicate this type of message would be a letter. When passing a message onto a consumer a written formality is needed to outline the company’s policy.

The assumption that making a public campaign only for launching the product will increase the awareness among the people is not exactly true.As we see daily many products are launching it is not necessarily true that we remember all of them.

effort of companies to use these new means to inform potential customers about their products. As a result,

usinesses are very crucial to the economy. Good business messages are essential to keep the business relation in good health too. There are many types of business messages which a business can write to another daily with regards to business. It These can include messages on sales and purchases, products and services, confirmation or cancellation of orders, invoices, company announcements and notifications, employee related news such as promotions, awards, increments, bonus, appraisals, resignation and termination for example. A business message can be written by any authorized figure from a company to another authorized figure of another company. Business messages are usually formal and should be well written to earn the respect of the recipient. They not only can be directed to other business associates, they can also be directed toward the public. Business messages to the public could be an announcement, promotion, surveys, notification of change of address or contact information about the business or some other information which a client should know to ensure continued patronage of the company’s products and services.

Of the messages mentioned previously, the one we would want to communicate with personal selling would be that LevelCan is the trashcan that every family needs. The reason for choosing this message for personal selling is that we would actually be interacting with individuals within our target market. During the interaction, we would communicate the other aspects of LevelCan, which make it desirable and a “must have” for families. By directly communicating the reason for such a unique product, there is a high possibility that the interaction will be successful (in gaining the sale). This would be pull because we would be communicating to the consumers why they need and should buy our product. In turn, they would want retailers to stock

In this audience analysis, I have addressed a situation in which I am called on to present quarterly sales information at an in-person meeting to a group of stakeholders, including managers, salespeople, and customers. I will explain how I will address the communication to this audience by answering the following questions: (1) What characteristics of the audience must I consider?, (2) What communication channels are appropriate? (3) What are some considerations to keep in mind given the diversity of the audience?, and (4)  How would I ensure that my message is effective?

Distinguishing an appropriate marketing technique will viably make client esteem and additionally accomplish gainful client connections. Thus, by what means can the organization get these objectives?

Marketing communications are intended to both inform and persuade a target audience, with a view to influence the behaviour of that group. The behaviour of interest to organizations can range from encouraging owners to adopt improved practices or to produce a particular product or service. As has been said on other occasions, each element of the marketing mix must be designed so as to further the overall marketing strategy, and this includes marketing communications.

In terms of the general perception of all of the marketing mix elements that a firm may employ, it is perhaps ‘promotion ' that is the most prominent ‘P ' in the ‘4 P 's '. In fact to many people promotion is marketing. Promotion is a part of a firm 's overall effort to communicate with consumers and others about its product or service ‘offering '. Both the company and the consumer have needs which they aim to fulfill; the profit making company wishes to improve or maintain profits and market share, and gain a better reputation than its