Promotional Analysis Of The Mandarin Oriental Hotel

Decent Essays
• Mandarin Oriental Hotel was founded in year 1963, in Hong Kong, China by Simon Keswick with a group of members. The hotel is located beside the Kuala Lumpur landmark building, Petronas Twin Towers. Mandarin Oriental Hotel is a five- star luxury hotel with elegant environment, spacious rooms, and variety of leisure facilities. This hotel also has a dining restaurant which offers variety of dining options.
• Restaurant Marini’s on 57 was established in year 2012, in Malaysia by Chef Modesto Marini. This restaurant is located on the 57th floor of Menara 3 Petronas, KL. Marini’s on 57 is an Italian restaurant that have a bar, a lounge and a dining area for their customer to enjoy a different kind of experience in the restaurant. This restaurant
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Competitive analysis of chosen restaurant:
Competitor of restaurant Marini’s on 57 is Sky Bar, Luna Bar, Troika Sky Dining and Mai Bar.
Promotional analysis of chosen hotel:
Promotions provide by Mandarin Oriental Hotel is Suite Temptations and Luxury Breaks.
Promotional analysis of chosen restaurant:
Promotions provide by restaurant Marini’s on 57 is Valentine Promotion, Sunset Hours Promotion and W Night Promotion.
• Mandarin Oriental Hotel is a five-star hotel that worthy of the name. Mandarin Oriental Hotel give consumer the best services to let consumer feel comfortable in Mandarin Oriental Hotel. Mandarin Oriental Hotel also emphasize in room and hotel facilities to let consumer treat the facilities in good. The food and beverage in Mandarin Oriental Hotel prepare high quality and fresh products for guests to every day.
• Restaurant Marini’s on 57 is a high-class Italian restaurant that is popular in KL area. It is located on the 57th floor of Menara 3 Petronas, KL. It was established in June on year 2012. The current owner of the restaurant is Modesto Marini. The property itself divide into three sections— a bar, a restaurant and a lounge to provide customer different experience in a period. It also provides a 360° view of the city for their customer when enjoying their
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