Promotional Mix

It was further explained that there was an additional economic boost provided by the spending of the visiting NBA teams. Simply stated, large events such as a professional sports game or big concerts will attract individuals to come, which in turn will boost the economy of the surrounding area. According to the study performed by the Greater Memphis Chamber of Commerce, “the total economic impact on Memphis/Shelby County generated by these activities is $223 million annually. This includes the impact of all spending by the Memphis Grizzlies, by the operation of the FedEx Forum, and all visitor spending, as it flows through the Shelby County economy” (2010, p.3). It is later determined that the number of jobs that are created and maintained because of this additional revenue is 1,534. On top of this, there is additional revenue created for the city via local taxes and other fees.

Teammate Kevin Durant was drafted one before him as the third overall pick in the draft. A couple of days after this the seattle supersonics relocated and were called the oklahoma city thunder.

1. The four components of the promotional mix are: personal selling, advertising, publicity and the web

The Oklahomans have always been looking for a high profile team to represent basketball in their state, the Thunder organization has accomplished more than you can imagine by helping this city become what it is today. Today Oklahoma City has many fans that go to Thunder games and cheer on as they are kept at their toes in suspense for the next highlight reel. The Thunder has impacted Oklahoma City in many ways including, economy improvement, business profits, and promotes our entire state.

We issued 12,000 passes, and around 2,000 people took advantage of the free offer per game. You can agree with me that filling up seats is a good thing, correct? Even if that means giving away tickets for free, it leads to more parking revenue, sales of concessions, and a greater overall atmosphere inside the stadium.

The Oklahoma City Thunder routed the Boston Celtics with a 130-109 victory at the TD Garden on Wednesday night.

Describe the promotional mix used by two selected organisations for a selected product or service.

Explain the role of promotion within the marketing mix for a selected product or service.

This set up, in theory benefits both the organization and the attendee as the attendee receives a surplus from attending the game now instead of a loss, and the organization has increased the revenue generated from the game at a small cost. However, this model only works so much as the demand for the promotional day is high, i.e. a Chipper Jones Bobblehead day is only once a season causing the demand to go to such an exclusive event at Turner Field, the former home of the Atlanta Braves, to be higher when compared to if this Chipper Jones Bobblehead promotion were every day. The cost of producing such a large amount of bobbleheads would cause the benefit of having a promotion to decrease in the long run as attendance would return to what would be considered a normal, nonpromotional night, negating the effects of having a promotional day all together. This is why clubs do not have promotional nights every night as it would have a negative effect on

The goal for the Omaha Stinger’s is that any person that attends a game will have an emotional experience. We want first time fans to the loyal everyday fans to feel a sense of belonging and pride. Whether they are attending for the entertainment, social, or competitive aspect, we want them to walk away with more than just having a good time, but memories that they can hold onto, which in return will cause them to want to attend to build on those memories. Everyone has the need of wanting to belong, and the Omaha Stingers want to fill that need by giving people a place to come and feel accepted.

The towns were noted as pre and post game parties for the NCAA tournament; they were cross-promoted through digital media. Fans were lured into these parties that had tons of games available, and prize give ways. While games were

This coupon idea that you discuss in your forum post is an excellent idea for many sports organizations to implement into their promotional schedule for their season ticket holders. The coupon idea is already a commonplace promotion for many retailers to give to their customers to keep them coming back to their store. The only question that I would pose about this scenario, what type of promotion would you run alongside this for fans/consumers who were not season ticket holders? However, as you stated, the idea of a coupon book for season ticket holders is a great marketing technique for the team. They do not lose out on as much money as they would have, mostly due to an individual’s ability to lose something. You mention that you ran

(The combination of personal selling, public relations, advertising, sales promotion, sponsorships, direct mail, and trade shows that are utilized in promoting a good or service. The appropriate mix is the combination that produces the best results for a given budget. Steven Sheridan, Business Promotion)

Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.