Promotional Speech : Super Bowl Commercials

Businesses in America is important to a successful economy. So advertising the young is not unetchical to me and it shouldn't be to you. Sure some marketing styles may "harm" kids but in the end a good economy will help us all. In the following paragraphs I willl give three examples of why AD's directed towards children and why they also help therm.

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Each year the SuperBowl commercials generate exceptionally high advertising revenues due to this event's ability to attract a very broad audience. Advertisers pay close attention to the demographics and psychographics of the viewers, looking for an opportunity to speak directly to their core demographic and psychographic segments with clear, compelling and emotionally stirring messages. The costs of producing and airing a SuperBowl commercial are so significant that many advertisers complete extensive tests of their concepts and multiple versions of their ads before choosing the best possible one for the expensive time slots purchased (Vranica, 2012).

Viewing Super Bowl at one of the trendy restaurants in Manhattan is one of the most popular ways to celebrate Super Bowl in New York. Tender Restaurant is hosting an event, Super Bowl Party Live, from 5pm onwards that offers two admission packages for patrons to select from. The Kickoff for $30 per person includes admission, two complimentary beers or drinks, and access to food and drink specials with no guaranteed seating. The Touchdown Table for $50 per person includes admission, guaranteed seating, one appetizer platter per two guests, and two pitchers of beer per two guests.

Every year at the beginning of February, millions of Americans come back from school and work, grab their friends and families, and of course also some snacks and drinks, to sit together in front of the TV to watch maybe the biggest American event in the year: The Super Bowl. But when the show comes to a break, most people still cannot move their eyes away from the screen; indeed, the Super Bowl has become a widely anticipated advertising war which costs companies close to 4 million dollars for a 30-second commercial. And no doubt that every advertisers give out all they got in order to be the winner of Americans’ wallets. But when the viewers watch those ads laughing, heckling, or even crying, what do they think? Will they think that’s a good ad and become interested in the product? If not, what should the advertisers do to make it a good commercial? It could be funny for sure, but the most important factor of a good ad is to have inspirational messages.

Ever wonder what place or what company has the best place or techniques to advertise their company and products? The Super Bowl is one of the most watched football games of all time, with it happening almost once a year it has its own set out day that everyone gets together to watch the game. Companies that advertise their products during the Super Bowl’s commercial breaks. These commercials can reach over 40 million U.S. households within a 15 to 30 second commercial (The Practicality of Super Bowl Advertising for New Products and Companies). This commercial can cost over 2 million dollars but can put the companies name out there to so many more people than as if was on a regular television at normal times (The Practicality of Super Bowl Advertising for New Products and Companies).

So much money goes into the Super Bowl from having a brand placed in the background to a 30 sec commercial. I find in-game placements to be more effective then commercial because the product isn’t being thrown at you. “It has been showed that the brand attitude has a tendency to decrease if the prominent placements are too obvious, and especially if this obvious placement is mentioned repeatedly.”(Russell, 2002) No one likes the feeling of being antagonized by a commercial, although we do enjoy the entertainment of it. Regardless, I think that in-game placements have a stronger effect because they help with the idea of self-identification between fans and a team. For instance, seeing a player on the sidelines drinking Gatorade allows a fan to feel more connected if he/she drinks Gatorade or goes out and buys it. As well as when they announce when a half time show or the actual game is “presented by” or “sponsored by” a specific brand it allows the consumers to have mere exposure to the placements which increasing brand choice.

Although I was not alive for this particular commercial, I think that one of the best Super Bowl commercials I have ever seen has been Apple’s Commercial regarding the release of their new Macintosh Computer. My reason for thinking this is such a great commercial is because the commercial was based off of the story 1984 by George Orwell. The commercial possessed lots of the qualities that make super commercials great such as sentimentality, strength, change, and an influential way of presenting their product in which Apple thought could change the world for all the people in it. The commercial begins with a Leader speaking to the masses. He’s speaking to the men and women who seem as if they have no life and as if they are imprisoned. The commercial is very dark and is meant to instill fear in this is what are world can be like, but then a revolutionary appears and

The Super Bowl is widely watched by millions of people and advertising giants use this opportunity to compete and showcase what they have got. Sadly, the Super Bowl has become less about the game and more about the ads. So ask yourself is it the game you’re watching or the ads? And as James Twitchell suggests the Super Bowl ads live on long after the game is forgotten, that is the power of advertising. The job of an ad is to market the product to the consumer making it as enticing as possible creating a demand for a product that otherwise would not exist. We are constantly bombarded with ads on TV, magazines, radio or the internet that are constantly trying to sell you a product and the internet has gone so far as to customize your ads based

Super Bowl 50 proved to be a defensive battle on the field, it was that way in the ads, as well. Paying a reported $5 million for 30 seconds, advertiser after advertiser played it cautious by trotting out familiar faces and familiar music to help pitch their products. Some of it worked (Alec Baldwin, David Bowie), but much of it was too safe to be interesting (Arnold Schwarzenegger, Marilyn Monroe, Janelle Monae). Meantime, some risky bets on new characters, a “puppymonkeybaby” and a friendly marmot, left viewers feeling a little queasy. In the game they called this sort of thing “unsportsmanlike conduct.”

Advertising plays a major role in our everyday lives, whether determining people's opinions, simply promoting their product, or presenting individuals in a specific way. Advertising impacts many people’s judgements either by billboards, commercials, newspapers, etc. Advertising is all over the place, so it's hard for someone to miss. The DirecTV commercial features Peyton and Eli Manning. It shows Peyton Manning, a newly retired football player, sitting on his couch ready to watch football. He calls up his brother Eli who is getting ready to play in a game of his own. This commercial talks about selling a special TV package, "Sunday Ticket" that allows you to watch all the games playing on Sunday TV all in HD. Retirees are the social group

The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.

Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels ("US Total Media Ad Spend Inches Up, Pushed by Digital - EMarketer."). Besides, the increasing concern from the businessmen who spend a lot of money on advertising, there are also a rising number of customers who have highly prone to choose a product while being affected by advertisements. For example, the advertising that children view daily works -- 84 percent of parents take their kids to a fast food restaurant at least once per week (Davidson, Jeremi. "How Are Teenagers Affected by Advertisements for Fast Food?"). In addition, some advertising strategies will cause some social problems, such as advertising some products which will undermine health. Given the fact above, the increasing investment of advertisements is the debatable exigency. The research questions which leaded me to investigate are listed as follows: Is the huge investment of the advertisement worthy? And what kind of advertising strategies should be applied to gain better advertising effect?

This paper will delve into the changes that social media has brought upon Super Bowl ads and how this has translated into the present day brand awareness strategy that various companies have been utilizing. The Super Bowl is one of the most watched events in the U.S. and, as such, companies often attempt to capture the attention of the audience through a variety of entertaining and amusing commercials that are aired during the commercial breaks. It used to be the case that companies often attempted to top each with ever increasingly audacious commercials which were meant to get audiences talking about the company, thus creating a considerable degree of brand awareness among the general population (Barraclough, 2012). The result was that

Super Bowl championship is one of the most anticipated events in the United States of American as all of the families gathers to watch their favorite game together in this event. Super Bowl is the championship of the professional football. It is the eye candy event for the brands because of the massive number of audience of these matches. The most costly advertisements are presented in the final game of the event, as it is the most exciting match of the entire event. Because of the short amount of available time to the marketing manager, they focus on presenting a unique advertisement content in front of their audience to persuade them into watching their