Promotional Strategies For Promotional Activities

According to Schwartz (2001), communication can be said to be the process that involves the sending and receipt of messages of information among individuals. The communication process consists of two things. It involves the sending and receipt of a message. The message sent and received can be classified into two broad categories. These categories include non-verbal and verbal messages.

Communication is the sending and receiving messages and information between two or more people. The person receiving the information is called the receiver and the person sending the message is referred to as the sender. The information conveyed can include instructions, ideas, facts, concepts, beliefs, opinions and even emotions. Effective communication occurs if the receiver understands the exact information or idea that the sender intended to transmit.

Communication is the process in which people share information and ideas with each other and create shared meanings.

What is Communication? It is the use of messages to create meaning within and across a selection of contexts, cultures, methods and media, according to the Association for Communication Administration. It is a learned activity you must learn to speak your native language, operate a cell phone or even use gestures that are common in your culture to make communication. You must also learn to receive and interpret messages from others whether it be in verbal or non-verbal communications.

Communication – Transmission of thoughts, feelings or information via body language, signals, speech, writing or behaviour.

Communication is a process by which two or more people exchange ideas, facts, feelings, or impressions in ways that gains common understanding of messages. Communication can be used to bring out changes in attitudes and used to motivate people and establish and maintain relationships, it is also vital for seeking and providing information.

20 years ago when someone said communication people thought of actually talking face to face with someone, but now that technology and communication have meshed together when someone says communication people think of texting someone on your phone or emailing someone off their computer. Communication by definition is “the imparting or exchanging of information or news,” or

Communication is an act of imparting information from one person to another in the way that it is understood. Communicating can become more complex and diverse, as is the subject matter that makes it so diverse.

Communication is a process of exchanging information, ideas, thoughts, feelings and emotions through speech, signals, writing, or behavior. People communicate with each other in a number of ways that depend upon the message and its context in which it is being sent. There are two choices of communication which are verbal and

Communication (from Latin "communis", meaning to share) is the activity of conveying information through the exchange of thoughts, messages, or information, as by speech, visuals, signals, writing, or behavior. Communication “is a fundamental aspect of all human relationships” and is an essential element of good care.

The traditional promotion mix has four components: Advertising, Publicity, Sales promotions, and Personal selling. These four components are used together by a company to market their materials. The success of utilizing the promotion mix well can make or break a company’s promotional campaign. Although all components play a part in the campaign, one or another component may be used more extensively depending on the product or material being marketed.

There are many aspects to the communication process. It is necessary to take into consideration the definition of communication. Communication is defined as a process involving several steps, among two or more persons, for the primary purpose of exchanging information (Wallace, 2009).

Communication is the activity of conveying information through the exchange of thoughts, messages, or information, by speech, visuals, signals, writing, or behaviour. It is the meaningful exchange of information between two or more living creatures1. Effective communication is a reciprocal interactive process in which sender and recipient have responsibilities to ensure that a message has been received and understood.

According to Belch and Belch (2011) a promotional mix is the sum total of a company’s approach in communication specific pieces of information to customers, persuasion for the purposes of promoting sales or a particular idea. The choosing of the idea is dependent on strategic goals, which can be to directly increase sales, project a brand image, target a market for increased sales, or a number of other aims. Elements of a promotional mix include advertising, direct marketing, e-marketing, sales-generating promos, public relations, and personal sales (Belch & Belch, 2011).

Communication is the process of sending and receiving messages. It is a two-way process. Components of communication include the following: