Promotional Strategies : Marketing Mix

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

Flight Centre is Found by Graham Turner in 1981, its first store open in Sydney, increases day by day, Now they 2500 worldwide stores which operate Australia, USA, India, China, New Zealand, Hong Kong, South Africa etc. They are first ever decline in the profit year 2005. More where stores available in all prime location near to all amenities and public can reach their easily.

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

One of the advantages of our product is its health benefit to its users. Using publicity as a marketing vehicle will be a great step in conveying information to the public about the advantages of the energy drink by maintaining the company`s image through publicity. Through such a vehicle, the public will understand that the company is committed to the welfare of the community (Olson, 2009).

This innovative idea of Boost put them ahead from other competitors and their brand’s distinct campaign builds a relation with customers.

When evaluating Gatorade’s Drive energy drink, the product lifecycle will continue to change as the product reaches different stages in the cycle. As a result, Drive energy drinks will go through an introductory cycle, a growth cycle, a maturity cycle, and then show decline as the product becomes faded by the introduction of competitive products. As a result, Gatorade must continue to alter the company’s marketing mix.

The purpose of this report is to introduce the new ride to Dreamworld. This report will provide a detailed analysis of Dreamworld’s current marketing mix and additionally provide recommended strategies to best promote the new ride.

The product is at the heart of marketing exchange process. For this example we will take a 3D television , that Apple sells. If the 3D television does not deliver the benefits the customer wanted , or if it does not live up to the customer’s expectations, then this can be very costly for Apple

Promotion: - represents all of the communications that a marketer may use in the marketplace. Promotion has four distinct elements: advertising, public relations, personal selling and sales promotion.

Truell, Allen, Milbier, & Michael (2007) said that promotion is one of the four Ps of marketing - price, product, place, and promotion. Promotion is generally thought of as a sequence of activities designed to inform and convince individuals to purchase a product, subscribe to a belief, or support a cause. All of the various tools available to marketing managers for promotional activities constitute what is known as the promotional mix. The promotional mix includes advertising, personal selling, public relations and sales promotion.

The portion of Strabucks marketing is reflecting the social aspects of their customers, while the other portion is focused on rebranding of their locations. Starbuck 's marketing mix(4P 's) indicates the importance of this marketing tool as a way to ensure that the firm promotes the right product at the right place and with right pricing.

Promotion is the direct way in which an organisation attempts to communicate with various target audience. Promotion consists of five main elements: Advertising, Personal selling, sales promotion, Public Relations and Direct Marketing.

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.

Engaging our consumers in product related events such as the launch of our mineral water and community events will help create a relationship between us and our consumers which will in turn foster consumer loyalty.