Promotional Strategies Of Hindustan Uniliver Limited

1943 Words Feb 3rd, 2015 8 Pages
NTCC REPORT
ON
PROMOTIONAL STRATEGIES
OF
HINDUSTAN UNILIVER LIMITED

SUBMITTED BY: CHAHAT KATOCH SUBMITTED TO:
COURSE/SECTION: B.COM (HONS) MS PREETI GARG 2ND SEMESTER SEC C
ENROLLMENT NO: A3104614178

REVIEW OF RESEARCH PAPER 1
Research conducted by Amandeep Singh and Anil chandhok titled: study of the key market segmentation and targeting strategies by leading FMGC Company this research is published by the south asian journal of management research .This research was done in 2010
INTRODUCTION:
This research is about how the FMGC Company Hindustan Uniliver limited and itc use the strategy of targeting and segmenting to attract the people towards there. It shows that how a company which supplies day to day products with its various brands that company to expand its use in highly competitive market use the targeting so well that the business gets good benefits out of it.

REVIEW OF LITERATURE:
The author tells us that in today’s competitive markets it’s not easy establish your organization without promoting or advertising the product and making the people aware about the product it would be not easy to establish the company or to earn profit. The author say that marketing is the key to success for any company to survive in the market.
METHODOLOGY ADOPTED
This research was done with the help of various websites related to topic, by taking the information from various newspaper, and doing surveys and…
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