Promotional Strategy Suggestions for Exercise Equipment and Breakfast Cereal

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

This is the medium used by the firm to communicate with its target customers about the product positioning and the value offered. While launching a new product, Promotion creates awareness about the products or share information on how this service can solve customer’s problem. Once the customer makes the purchase decision and the purchase is executed, the company shifts promotional focus on retaining the customer and applies suitable promotional strategy. By combining personal and non-personal selling efforts a firm can aspire to “create a new customer and keep him” (quoted by Levitt). Therefore, for Target to successfully launch and sustain the product line for children, it is crucial to pay close attention to products and promotions from the marketing mix. The following recommendations will help Target to plan their marketing

Explain the role of promotion within the marketing mix for a selected product or service.

To promote a new breakfast cereal in an already crowded market is not an easy thing to do; especially if the one who is trying to promote a new cereal wants to make a huge success on that project, it might be able to a very serious problem. However, if the one follow and correctly apply what Malcom Gladwell, the author of The Tipping Point, says in his book, it will definitely increases the possibility of success. There are three factors that help to make a huge success on their cereal promotion. The first is that the law of few, which is about connectors, mavens, and Salesmen. Second, stickiness, which is about examples of Sesame Street, Blue’s Clues, and Educational Virus. Third, the power of context, which is about examples of Bernie Goetz and the magic number one hundred and fifty.

Planet Fitness has taken the workout world by storm, reaching an amazing store count of 1,124 in only 23 years of business. This outstanding success didn’t occur through luck, but through fantastic marketing strategies that have had a considerable impact on other gym’s ideology on how to attract customers. In this paper, Planet Fitness’s creative marketing plan will be described in full, from what their product offers to how they successfully attack an extremely competitive market.

The main aim of a promotion is to persuade, inform and make people more aware of a company’s brand, as well as improving the overall sales figures. Advertising is the most widely used form of promotion, and can be through the media of TV, radio, journals, cinema or outdoors (billboards, posters). The specific sections of society being targeted will affect the types of media chosen, as will the cost. If you were a toy manufacturer, you might want an advertising spot during children 's TV. If you ran a local restaurant, you might choose a local paper or radio. A small or local business would not usually advertise on TV, because it is very expensive. Sales promotion is designed to encourage new and repeat sales. Loyalty cards, free gifts, competitions and voucher schemes are the most popular. Companies use sponsorship and public relations to improve their image, notably through financing sports, the arts and public information services.

The Head office of Bounce Fitness located in Cairns, Queensland was established in 2001 by Margaret. Two years later membership increases demanded the small leased centre be expanded and a new facility was built on land purchased by organization. In 2004 a second centre was established in leased premises in Brisbane (Queensland) and then Sydney (New South Wales) and Melbourne (Victoria) in the subsequent two years. A new intention is to establish a new centre in Perth (Western Australia). Bounce Fitness centre will lead a marketing plan focus on adults 50 to 70 year with a health concerns and sufficient disposable income to take out memberships. Emphasis will be placed on female clients. This campaign is for its 4 modern and well equipped fitness centers. Bounce Fitness Centre will begin by targeting the more established suburbs where there are many original residents who are generally older, without children at home and are retiring. A wellness program will be implemented for helping this group to address health concerns and change their lifestyles, recover from illness, reduce depression, increase independence, reduce high risk of disease, etc.

Promotion is the most important component in the 4 P's, so understanding how to promote a product is crucial to any company. No company knows this better than The Dell Corporation. Dell uses many different promotional methods to get their computer products seen by their targeted consumer markets. In today's paper I am going to start off by discussing some promotional vehicles that Dell uses to promote their computer products. Secondly, I am going to briefly analyze how the selected promotional methods position the products to appeal to its target audience. Lastly, I am going to identify where the

Sales promotion tools are used by most organizations, including manufacturers, distributors, retailers, and not-for-profit institutions. They are targeted toward final buyers (consumer promotions), retailers and wholesalers (trade promotion). Today, in the average consumer packaged company, sales promotion accounts for 74 percent of all marketing expenditures. Several factors have contributed to the rapid growth of sales promotion, particularly in consumer market. First, inside the company manager face greater pressures to increase their current sales, and promotion is viewed as an effective short-run sales tool. Second, externally, the company faces more competition and competing brands are less differentiated. Increasingly efficiency has declined because of rising costs, media clutter, and legal restraints. Finally, consumers have become more deal oriented, and ever-larger retailers are demanding more deals from manufacture.

Promotion is the aspect of marketing that involves delivery of company, brand or product messages to target customers. Several tools are used by companies to aid the delivery of both paid and unpaid promotional methods (Kokemuller, n.d.). Promotion needs to be precisely coordinated and integrated into the businesses global communications message, and this is called Integrated Marketing Communications (IMC).

Promotion is one of the most important step that must be done in order to have a successful product or service. Promotion can definite as the channel that used to communicate with the target market or potential consumer. Without promotion, there are no one is going to purchase the product or service because the consumers are unable to aware on the product or service. Therefore, a good strategies of promotion will affect the future of the product or service. There are few famous promotion tools that often use by the marketer which are advertising, sales promotion, event and experiences, public relationship and publicity, direct marketing, word of mouth marketing and personal selling. Sensodyne they also use promotion tools to promote their product. From the information that we collected, we found out that Sensodyne had used advertising, sales promotion, public

This analysis focuses on exemplify how encouragement activity is put together to achieve marketing objectives

“One of the purposes of a consumer promotion is to elicit a direct impact on the purchase behaviour of the firm’s customers” (Kotler, 1998; Blattberg and Neslin, 1990). “Successful promotions reflect brand image and objectives”

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.