Promotional Strategy: Western Paladin Game

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

(d) Promotion –Amazon aims to persuade its customers to visit its websites and pay for its online services. The strategies are used in such promotional mix include advertising, sales promotions, public relations, and direct marketing. Advertising functions as the primary technique for Amazon to communicate with its target market as well as extend the company’s market reach. Also, Amazon uses sales promotion as a secondary strategy to attract customers and persuade them to purchase goods and services on the website. Additionally, the firm sustain its brand image through public relations programs, such as Amazon Smile, which donates a percentage of sales to charitable organizations. Moreover, in using direct marketing, the company directly communicates with businesses to offer its online services, such as publishing and digital content distribution.

We promote the products and services in our stores through direct mail advertising, radio, television and secondary print media advertisements. Our advertisements emphasize such features as product and name brand selection, prompt delivery and the absence of initial deposits, credit investigations or long-term obligations (Martin, 2015).

To increase CAH¡¯s sales in the U.S., set up push strategy (Exhibit 4), directing the promotional mix to channel members to gain their cooperation in ordering and stocking the product. In this approach, personal selling and sales promotions play major roles. Salespeople call on wholesalers to encourage orders and provide sales assistance. Sales promotions, such as case discount allowances (20 percent off the regular case price), are offered to stimulate demand. By pushing the product through the channel, the goal is to get channel members to push it to their customers.

The products that people buy are promoted to bring in new consumers. Promotion requires an organization to have a lot of time. Also a promotion should be clear and t o the point.

Some promotions will invoke a call for action amongst customers. There will be instances when promotions will make potential customers to make important decisions. For instance, SlingTV has their promotional sale that only lasts for one day in September. The pressure from SlingTV will make consumers jump onto the sale as quick as possible. This tactic will motivate future consumers to be aware of the deals that SlingTV may have to offer. However, this maneuver may have given new customers a very small window of opportunity. But at the same time, the date of the promotion was posted on the independence day of several Latin American countries. This tactic could invoke respect from potential customers. In addition, this maneuver demonstrates how the television provider has knowledge of their target audience. This gives them major credibility in the minds of potential customers. But at the same time, the one day sign up availability makes SlingTV look desperate for potential customers. However, the promotion can be interpreted differently by the audience they’re reaching. In addition, SlingTV may garner respect from their potential customers since the offer is free. Some individuals may be hesitant towards switching to a new television service. This promotion gives new customers the option to test and potentially keep SlingTV as their main

Due to the competition and the customer’s brand and price sensitivity, he would need to price his product accordingly. To help entice AutoZone to carry his product, he might need to offer discounts that will help push his product through the channels, while simultaneously, generating customer loyalty and demand that will pull the product through the channels. Utilizing the pull strategy might be too costly for Terry. According to Robertson (N/D), pull strategy tactics often include mass media promotions and advertised sales promotions. If Terry does not have much capital, I believe this option would not be

Organization getting a charge out of a decent notoriety in the brain of clients and has been risen as a brand in the psyche of the clients so the clients likewise ask about any new expansion in the assortment.

An effective promotion campaign helps the company to attract new consumers from all over the world towards the potential locations of the hotel and enjoy their products and services (Leung, et al., 2015).

Focused low cost and Focused differentiation is the same as the above two strategies but they are focused to specific customers or a specific target market

Red Bull extensively uses pull marketing. This approach involves getting consumers excited about the product and conveying this excitement to their family and friends. It is also about trying to get coverage of Red Bull events in the press. This coverage can encourage consumers to find out more about the product. It helps to generate momentum, through creating interesting stories for people to talk about, which in turn help to create brand awareness and grow sales.

Dr. H M Shah(2012) states that each business association scopes to the clients through their merchandise or administrations. To offer the items to the clients various exercises are, no doubt performed. This is called showcasing and it is a vital capacity. Promoting is the execution of business exercises that administers the stream of products and administrations from maker to the client. It is the movement that regulates to fulfill the human needs through trade process. Promoting begins with the recognizable proof of a particular need of clients and finishes with fulfillment of that need. The client is found to start with and end of promoting methodology.

Connection. This has constantly been the name of the game, especially in business. Companies who neglect promotion do not last. They stop becoming relevant and their companies rot slowly, their clients moving to other companies, the owners losing life, losing passion.

Bach (2007) described the guerrilla marketing warfare strategy as potentially a major advantage small companies have over their larger marketplace competition, with the ability to rapidly disseminate low-cost attacks by honing in on particular market niches and reaching them in previously unheard of ways. He went on to describe unorthodox communication methods that relied on speed and flexibility not afforded to more established, traditional forms of advertising (Bach, 2007). Prevot (2009) explained that the reliance on new approaches, such as the element of surprise within consumer’s lives, can be a more successful way of connecting with potential patrons and making an indelible impression. As companies, particularly small entities, look for ways to position themselves against the constant tide of print, television and radio ads, the unique and low cost tactics of guerrilla marketing stand as a way to differentiate themselves and expand their market share in the mind of engaged consumers.

Selling concept: Consumers will buy products only if the company aggressively promotes or sells his products.