Propaganda In Advertising

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

In her essay, “Propaganda: How Not to Be Bamboozled”, author Donna Woolfolk Cross explains the different types of propaganda and how it is used in the United States. The essay was first published in Speaking of Words: A Language Reader (1977). Cross defines propaganda as “simply a means of persuasion and so it can be put to work for good causes as well as bad” (247). In her article she discusses how propaganda works and explains how propaganda is used with thirteen different devices to manipulate people’s thoughts, opinions, and ideas. She uses this essay as an informative piece, giving advice on how not to be manipulated by propaganda.

The most basic definition of propaganda is information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc (Propaganda).Anything that falls under misleading or biased falls into this category as well, including promotions that one doesn’t view as deceitful. Propaganda in United States’ history dates back as early as the Revolutionary War, but most Americans would argue that propaganda is of the past. Propaganda is alive and well, living in campaign platforms, advertisements, and news channels, attempting to contort their audience’s thoughts to mimic their own.

This paper will analyze the WWII era poster published and posted in 1943 by the Office of War Information, titled “1778, 1943 Americans will always fight for liberty.” Like so many propaganda posters of the era, it shows American soldiers and includes the message, “Americans will always fight for liberty.”

Both negative and positive, propaganda affects our lives daily sometimes without us even acknowledging that it exists. The main goal of propaganda is trying to sell your product or idea to other people, one major form of Propaganda occurs in the news. Propaganda is used for companies and trend setters who want to get their products and ideas out in the world so that they could potentially become popular. Smart propagandists discovered that to create the best propaganda, the viewer must not even realize that the product or idea is being sold to them. Propaganda creates an extremely large impact on us and is sometimes mistaken for being “just another advertisement” when they actually change the way we live our lives.

When was the last time you were exposed to propaganda? If you think it was more than a day ago, you are probably unaware of what propaganda really is. According to Donna Woolfolk Cross in “Propaganda: How not to be Bamboozled,” propaganda is “simply a means of persuasion” (149). She further notes that we are subjected daily to propaganda in one form or another as advertisers, politicians, and even our friends attempt to persuade us to use their product, vote for them, or adopt their point of view. Propaganda is usually considered in a negative sense. However, when viewing propaganda as mere persuasion, one can readily appreicate that it is

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

What does the word propaganda really mean? For most of us we assume that it is a word for negativity use. Just to assure those that think of propaganda as a negative word. Propaganda does have a positive objective if used correctly. The word propaganda is defined in a few different ways, But in the most general usage, it varies from bad to good persuasion of our minds. It is used during election time to our daily lives on television to our newspaper stands. According to Donna Cross's essay, "Propaganda: How Not to Be Bamboozled," there are thirteen different types of propaganda; this paper will discuss six varieties. George W. Bush and Dick Cheney used primarily every sort

Propaganda is defined in the Merriam-Webster dictionary as ‘the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person’.

First, one must define propaganda and since many have done so already, I shall use the Sheryl Ross model. Her model defines propaganda as “an epistemically defective message designed with the intention to persuade a socially significant group of people on behalf of a political institution, organization, or cause.”

According to Bassham et al. (2002), a logical fallacy is “an argument that contains a mistake in reasoning” (p. 140). There are two types of logical fallacies, fallacies of relevance, and fallacies of insufficient evidence. Fallacies of relevance happen when the premises are not logically relevant to the conclusion. Fallacies of insufficient evidence occur when the premises do not provide sufficient evidence to support the conclusion. Though there are several logical fallacies, four logical fallacies commonly found in advertising are amphiboly, appeal to authority, appeal to emotion, and non sequitur.

In a world where we can find most information at a click of a button, many of us come across some form of propaganda on a daily basis. Having it routinely within our presences, we have learned how to identify if something is an advertisement. To convey a message or product, companies need to broadcast their item with visuals, audio, or both. For example, fast food companies need to demonstrate an image of their food, such as the visual of a burger in the Carl’s Jr ad, or else nobody will be convinced to purchase their item because they will not be able to know if it is satisfying enough to consume.

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.

Brainwashing and Mind Control are “best thought of as a series of techniques that are used over time to shape a person’s perception, cognition, emotions, decision making and behavior to such an extent that they have lost their freedom of choice” (Mind Control Today). These techniques, once in existence within authoritarian and totalitarian governments, are increasingly being practiced by advertising companies and mass media. There are extensive similarities among the political and economic standards that cause negative impacts on society, as a result of adopting these mind control tactics. As Malcom X pointed out, “The media is the most powerful entity on earth, because they control the minds of the masses”.

Propaganda, a strong and powerful word that carries quite a negative connotation nowadays. It exists since a thousand years ago, and used to be a tool that was widely used by charismatic leaders in order to rule a nation or just simply influence an audience. It is still constantly being used as a political and social mean in less obvious ways to influence people’s attitudes. By definition, propaganda is giving information that is not impartial. We usually have the Nazi propaganda in mind, or all the other war propaganda posters since it is more evident. But what about modern day propaganda?