Propaganda In Burger King

advertising until the end when she is taking a small bite of the burger. This ad gives clear image of what woman's body should

Most people will agree that, in the current generation, kids eat a lot of fast food. Considerably more than ever, kids regularly ask their parents to take them to a fast food joint. Based on information from “Study: Fast-Food Ads Target Kids with Unhealthy Food, and It Works”, by

Advertisers use the rhetorical appeals to sell products. Have you ever tried to get an ingredient label at a fast food restaurant? Wendy’s and Burger King is the most established restaurant over the world. They’re also the two of the most popular restaurants in the worlds.

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

This Burger King advertisement, was released in Singapore in 2009 and has seen an array of scrutiny since its original release. The ad uses language and photo placement to insinuate certain sexual acts, that many found offensive. Therefore, customers, journalists, and even the woman featured within the advertisement, have given backlash to the major fast food chain in response to their rather scandalous ad. The photo featured within the ad was purchased from a third party stock photo company. Within this specific shoot the woman was asked to portray a variety of emotions. When the advertisement,was released and she was never informed that her photo would be used in such an inappropriate advertisement. The woman was so upset that she called for a boycott of Burger King until the ad was pulled.

In today’s society, the media, in many ways control the average consumer’s way of thinking. Bright billboards, catchy radio jingles, colorful magazine ads, and eye catching T.V ads play a major role in obesity in the United States. The one dollar double cheeseburger, offered by Burger King and McDonalds is a prime example. Burger King offers more meat with a better taste, and the advertisements are very colorful. Media tends to influence un-natural way of thinking among the average consumer. These ads usually misrepresent images of their target audience, using physically fit looking people in the fast food ads. A large number of these advertisements place a great deal of attention on the foods taste, rather than its nutritional value. This causes the consumer to overlook the risk and pay more attention to the taste and convenience. Well designed fast food media campaigns play a major role in the unnatural thinking that leads to obesity in the United States.

Fast Food Nation by Eric Schlosser is a nonfiction book that examines the effects of fast food on society and this mind map attempts to illustrate the important details. This media mind map was created by hand with construction paper, paint, printed words, and actual packaging from various McDonald's products. The font of the words is simple as the novel raises serious issues that require a level of professionalism. The colours I chose are like the ones you find in a McDonald’s restaurant to engage the audience and make them feel as if fast food is really in front of them. The overall goal of the layout and colour scheme was to replicate what would be seen on a tray from a popular McDonalds combo with a burger, fries, and a drink.

When coming across a food advertisement, what is the first thing that makes you want to buy it? Is it the packaging of the product? Is it how delicious the food looks? Or is it the celebrity endorsement? Every company uses a combination of rhetorical strategies, such as ethos, pathos, and logos, to attract their customers. Popchips, for example, is a healthier, lighter version of potato chips. Instead of fried or baked, they are heated in a pressurized chamber and then quickly released, which makes them “pop”; hence the name. There are many different flavors of Popchips available and each of them has their own advertisement. All of the ads have one thing in common; the endorser, Popstar, Katy Perry. She automatically has fans grabbing bags off the shelves as quickly as they are stocked. The particular ad we are reviewing is the barbeque flavor. At first glance, we see large, lower-case words that say “love. without the handles.” Then, our eyes move towards the middle and we see thin, fit Katy Perry holding two bags of Popchips as if she were lifting dumbbells. Looking down in the left corner is the Popchips slogan, “think popped! never fried. never baked.” While pathos and logos both play a role in this Popchips ad, ethos is really what grabs the attention of most buyers.

There are many factors that contribute to the overall influence that an advertisement can have on an audience. In May 2005, Carl’s Jr. debuted the controversial ad featuring a bikini-clad Paris Hilton writhing sensuously on an expensive Bentley luxury car while enjoying a large burger. This ad’s effectiveness relies on trendy, sexualized imagery, and specific language choicest appeal to the young teenage to college age male.

Ben and Jerry, childhood friends of Jewish decent, founded their ice cream company in the late 1970s. They began with a $12,000 investment in 1978 making ice cream out of a renovated gas station in Burlington, Vermont. Their brand quickly spread to a global power house for homemade ice-cream. While spreading their product of ice-cream, Ben and Jerry’s is also known for taking part in a concept that it and Public Relations the Profession and the Practice called Corporate Social Responsibility. Their brand in action is a great starting place to viewing the science of selling and communication theories in action. With-in this essay, the Ben and Jerry’s “Hubby Hubby” campaign will be analyze the use and gratification theory, the framing

There is an issue in America, if not across all nations, which begs discussion. The issue plaguing society is the fast food industry. It matters not if you are young, old, rich or poor; the fast food industry is almost impossible to ignore in this era. One may raise the question of what exactly is fast food. Merriam-Webster defines defines fast-food as food “designed for ready availability, use, or consumption and with little consideration given to quality or significance” (1). Diving deeper into this issue beyond the significant lack of nutritional value, lies not only the consumption of fast food but also the constant bombardment of advertising society as a whole is exposed to. Think about it: how long can a person watch a popular television channel without seeing a commercial for a popular fast food chain? How long can one listen to a favored radio station without hearing about the latest and greatest hamburger? In addition, a person cannot spend much time on the internet without seeing an advertisement for fried chicken. The concept of the fast food industry and the tremendous effects their advertising schemes can have on our subconscious will be the main focus of this essay.

Advertising is an ever-present form of propaganda in our lives. Four common techniques are often observed in the advertising we see and hear every day. One technique, the testimonial, involves a well-known person appearing on behalf of a product being sold. The assumption is that if we like Cher and admire her looks, we will buy the product that she endorses. Another common technique, the bandwagon, makes us want to be “one of the gang”. This uses phrases like “everybody’s switching to..” and “all across America people are discovering…”. The plainfolks propaganda technique is especially popular now. We see and hear regular consumers talk about their experiences using certain brand of coffee, headache remedy, or phone company. A final technique,

Although this ad is crude and misleading, the creator of it uses pathos, ethos and logos very well in order to reach a future consumer. The pathos, or emotion, that the advertiser sets through his ad is that of sex and pride. Both of these are not actually stated in the ad, but these are the emotions that take place when the ad is comprehended. The creator of this ad has a certain target, and that target is any man over the age of thirteen. He uses their greatest weakness, their sex drive, to lure them I to wanting one of those burgers. This use of sexual reference is a very good example of logos because the creator uses the tactic of testing men’s pride. A great amount of a man’s pride comes from his sexual endowments. Here in this article those endowments are being tested from the standpoint of almost saying, “Are you man enough to eat this burger?” The ethos of this ad though is low. Usually it is not right to take advantage of someone’s greatest

        A strong advertisement campaign is dependent on the ability of the advertisement company to successfully attract the target audience. With that in mind, Wendy’s advertisement company for ‘Where’s the Beef?’ clearly targets the 16-40 age demographic of Americans. This is shown through utilization of younger actors that used smartphones, making fun of older people that were handling retro dial phones, and targeting Americans by having the narrator speaking about how Wendy’s beef is made in America. Once the target audience or demographic has been established, then an advertisement company can select the most effective and efficient persuasion methods. The three persuasion methods selected in this paper are being employed to attract the abovementioned demographic.

Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at