How Did Augustus Caesar Use Propaganda

Augustus, formerly known as Octavian, was the adopted son of dictator Julius Caesar and Emperor or Rome. Octavian set out to destroy his father’s murderers and assembled his own army in his quest for power and retribution. At the start, he shared rule with Mark Antony, however, their collaboration proved ineffective leading Augustus to pursue more and more control, culminating in the defeat of Antony in the battle of Actium and assuming rule as Emperor of Rome. Augustus did not inherit rule, his pursuit for power comprised of manipulative actions veiled under his generosity, concern for his people and charismatic tone and tenor. Res Gestae Divi Augusti expresses a sense of self adoration and honor in his quest for power and control, yet the subtext portrays a vastly different undertone, that of use of cajoling and propagandizing messages to benefit his position and accumulation of control of the republic. This Res Gestae is Augustus’ mechanism of self-promotion and adoration for his exceptional leadership qualities, concern and respect gleaned from his citizens and senate, and his military savvy to overpower and gain peace for the Romans, thus proclaiming his reign as one of prestige and importance.

Augustus was one of the main leaders during Pax Romana. His Rule was from 27 BC to 28 AD. He was one of the most important rulers in history because he helped to expand border and make peace for Rome. The Roman Empire was described as an autocratic government.

In “The Deeds of the Divine Augustus” Augustus portrays Rome as a dignified cut above the rest. In this reading, we learn about the ruling of Augustus and how he feels entirely responsible for all the successes of Rome. I believe that this writing is not a display of the “real Rome” but rather a depiction of its author. Throughout “The Deeds of the Divine Augustus” Augustus repeatedly refers to himself in the text and how all these successes are a result of his leadership. An example of this is when Augustus states, “In my nineteenth year, on my own initiative and at my own expense, I raised an army with which I set free the state, which was oppressed by the domination of a faction.” There are

The Roman rulers from ancient times are well-known for their ability to coax their people into thinking a certain way through the use of convincing pieces of art. The Roman Empire was very troubled and its emperors are infamous for such things as lavish spending, unnecessary war, and even the killing of family members, and this begs the question: how were there so few large scale revolts of the Roman populous? The answer is the use of propaganda in popular Roman culture. The Roman Empire used propaganda for political purposes by incorporating Roman family values, victorious war scenes, and general Roman successes into their artworks.

Of Augustus’ rise to power and the means by which he achieved his ends of Empirical glory, different views have been taken. While some

Augustus's power, it is clearly obvious that his claim within the Res Gestae, although he didnt possessed no more official power than others who were his fellow workers (Colleagues) in more than two, but not a lot of groups of several magistracies, does not clearly reflect the basis of Augustus power.

The qualities that make humans different from other species are collectively called human nature. Part of human nature is how individuals see themselves and others. Shakespeare uses human nature in many of his plays, including Julius Caesar, which has many examples of persuasion. He shows that how humans perceive themselves allows them to be persuaded or persuasive. The way Brutus feels about himself, and how he acts, is what allows Cassius, and later Brutus himself, to convince him to assassinate Caesar. Later, after the death of Caesar, both Brutus and Antony try to convince the crowd of Romans to join them, using different forms of rhetoric. There are many other smaller instances of persuasion, most of which include Caesar, Brutus, or Antony.

Rome was a very large and powerful city by the first BC but the reign of Augustus transformed it into an imperial city. In 31 BCE, Augustus became the supreme commander of the Roman Republic. During the Augustan Revolution, art and architecture pushed a political agenda. Art portraying Augustus remains common throughout his reign. The art and architecture helped reinforce Augustus’ political message that he was the restorer of Rome.

He preserved all of the traditional offices while slowly taking many of the offices for him self. He was both consul and tribune. Commander and chief of the military and the senate also gave him direct control of many provinces, these provinces supplied men for his armies and food for them also, not to the senate. Augustus knew the importance of religion in roman society, he then named himself pontifex maximus which means supreme priest. He encourages the construction of temples dedicated to Rome and Augustus. None of these innovations in his ruling method altered the Roman constitution. The laws he did change however were the laws of the provinces of Rome which made them more romanized, so Augustus could be open about his actions so the senate would not bring him down and be with him. The Romans had a strong sense of there traditions and were fascinated by there history they loved when they could point out how the gods operated in there empire and allowed them much conquest of the western world. Before Augustus it looked for the romans as if the gods had left them, for they killed each other in revolutions and civil wars. Augustus’s many military victories and expansion of the empire through land and a political sense, show that the gods where on his side. He glorified Rome by hiring painters, sculptures, architects, and painters to design and build beautiful structures. He has paved the way for future Roman emperors to come.

During the reign of Augustus in 27 BC, progressive political ideologies were instituted that allowed the Roman Empire to last for centuries.  Augustus’s period of power was known as the “Pax Romana” and it was a time of peace and expansion into Egypt, Dalmatia, Pannonia, Noricum, Raetia, Africa, Germania and Hispania. Augustus strengthened the political organization of Rome through law and tax reform, protected borders and initiated building projects such as the Colosseum (Emmons, “Roman Empire”).  Additionally, Augustus created networks of roads, police, fire, and courier systems, and a standing army.  The relative freedom from conflict for such a lengthy period of time allowed Rome to prosper culturally, economically, and architecturally.

Augustus is known to be the first Roman emperor, and the founder of Rome, known for politically transforming the Roman republic to the early Roman Empire. During his rule his influence on artwork and architecture illustrated a classical style, and often they was a reflection of the “public image” of his rule, as well as his “new agenda”. (115) Augustus was quickly seen as a restorer of Rome. Augustus commissioned many large scale building projects such as the Campus Martius, as well as elaborate pieces of portraiture that illustrate his power and the peace of the new Rome under his rule. Augustus acknowledged his power and wealth but at the same time never formally declared himself emperor in order to maintain his citizenship. Although he was keen on denying title of emperor, he emphasized that he was a descendant of the great Julius Caesar considering himself his adopted son and his predecessor, in which he reinforces in some of the temples he commissioned. Overall Augustus was seen as a man of change and power, the one who brought prosperity to Rome when it became shaken by the assassination of Julius Caesar. The age of Augustus brought forth a classical style, influenced by Greeks, and the usage of marble and concrete to create complex buildings and sculptures. This was important because as a result of Augustus’ reign Rome obtained a very classical style, in which would later be reintroduced in order to mimic his greatness by other Emperors.

Augustus ruled from 27 BC to 14 AD. He was the first emperor and the founder of the roman empire. He thought wisely and was able to keep the peace. He shared his power with the senate and created police force and fire brigade.

To what extent was Augustus ' achievement of power a continuation of the phenomenon we have been examining throughout this course? How was Augustus different? By the time of his death in AD 14, what had changed since the epoch of Scipio Aemilianus?

     Augustus received the tribuncian power for life and assumed the role of protector of the Roman people. He also received the right to intervene in those provinces administered by the Senate. The backbone of Augustus’ power came from being Imperium of the military. It was of great importantance

Augustus clearly made an impression in European history achieving much, conquering many and controlling the majority, he did not restore the republic. Adopting a piecemeal strategy, Augustus gradually silenced potential threats to his ambitions to control the Roman Empire under the semblance of restoring the Republic. Deceitful in masking his intent, Augustus acted as if he was reconstituting the Republic, using this as a device to conceal his intent, creating