Propaganda In Political Candidates

With the elections approaching, it is now time to concentrate on how we want to introduce you. It is critical that you earn the highest amount of votes possible so that your place in the office is secured. With in your ads, there should be strategies to influence the voters’ decisions, like testimonials/ endorsements, stacking the deck, plain folks, negative or attack ads, glittering generalities and guilt by association/coat-tailing. With these strategies stated, I have decided which one to use by evaluating the amount of information, effectiveness, and ethics so that we can achieve the largest figure of votes and prevent your opponent from winning. This criteria demonstrates which forms of campaign propaganda work the best. Campaign is the form of rivalry that candidates use in the hope of winning the elections and posses a seat in office. Propaganda is advertising used to change the point of view of either a buyer or voter. Additionally, a plan to obtain a certain goal is a strategy. Upon the one million dollars this campaign has for advertisement, I have determined that $100,000 should be given towards testimonials/ endorsements, $300,000 to plain folks, and the highest amount of money, $600,000 to stacking the deck.

Based on Hedge’s iconic statement that “the most essential skill… is artifice”, one can infer that politicians use narrative as a strategy to increase their following. This causes controversy among the audience who may only decide their candidate through a subliminal message therefore empathizing with the candidate rather than voting based on their intellect and opinions. While it may seem as regular propaganda, it is a tool to deceive the viewer. Although it may be a compelling strategy, artifice creates a barrier between the politician and the audience making the politician unable to connect with his followers.

There are many strategies to use on advertisements, but what you have to know is which is the most Informative,effective,ethical strategies to use. Best three strategies that will help candidates to win the election are Stacking the Deck which makes president look better with including positive facts and leaving out the negatives. Along with that, another best strategies to use in an advertisement is Glittering Generalities which involves on using catch phrases to appeal people emotions. Finally, Guilt by Association which is to make another opponent look bad of who he/she has relationship with, event or

Though it may come as a surprise, many of your opinions on matters originated by means of propaganda. Propaganda is a means to manipulate an audience in believing information they want their audience to believe. In an effort to bring about the awareness of propaganda, writers George Orwell, Newman and Genevieve Birk, as well as D.W. Cross, explain the various ways in which a targeted audience may succumb to the manipulation of language and logic.

Opposition research is a key part in modern campaigns, however the increase in negative campaigning coupled with advancements in research techniques will create a more hostile election cycle. Negative campaigning has been a method that helped control those with a lot of outside factors affecting them prior to being elected. The right campaign ad with fact checked information is an amazing asset to a campaign team. Media has progressed to a point where they demand live, off-the-cuff news twenty-four seven from the campaign trail. This makes it hard for the well calculated responses the political community is used to less desirable. The right conditions have been meet to allow for an anomaly to take advantage of negative campaigning and using more media desirable taglines to gain popularity. This popularity comes at a cost however; the cost is damaging the success of getting the public to be more involved in politics.

The purpose for this project is to find out how people think towards endorsements and find out if they are affected by it or not. When people choose a product how important are endorsements? When a product is endorsed by someone famous enough, it will be chosen over the non-endorsed product. First I will survey a person describing both products, then say which one is endorsed, later ask which one they prefer.

27. Coattail Effect: when a strong candidate helps other candidates in the election by parties ticket.

Political signs and commercials are one tactic that can be misleading. Many people feel that candidates use bandwagons and endorsements to help them look good and promise immediate changes which are either not possible or can take a long time to achieve. This is like with Mondale Ferraro, who made many different types of images to make him look more popular (Document A). However, these images also help people decide who would be better for the job based off of looks, beliefs, and other attributes. I would use these to help make myself stand out from the other candidates by putting in true aspects into my campaign so they do not put false hope into what I stand for. This also helps decide what issues the public focuses on the most based on their beliefs. The candidates running for President try to get rid of the issues the public are concerned about to encourage the public to vote for them.

One propaganda you should use Testimonies. Testimonies is when someone says something is very great. It’s helpful because it shows what you platform is on this campaign. Also this is very ethical because you are not saying negative things about the opponent. One problem is that it is not very informative about the candidate.

Beginning with the Election of 1952 to modern elections, political advertisements have played a significant role in the number of voters and the outcome of elections. These broadcasts have allowed America to actually see the contenders and permitted politicians to quickly reach voters. Now political commercials are used for identical reasons. However over time, the advertisements become more condemning. In the past a politician’s broadcast was used in a positive way by focusing on making themselves look better to the public. Today, politicians focus on destroying their opponents. They spend millions of dollars to create advertisements that negatively impact the voter`s view of that statesperson.

(U) In the book Propaganda and Persuasion, Garth S. Jowett and Victoria O’Donnell provide a ten-question framework for analyzing persuasive techniques. This paper analyzes two political advertisements, “Peace Little Girl (Daisy)” from the 1964 U.S. presidential election and “Prouder, Stronger, Better (Morning in America)” from the 1984 election, using Jowett and O’Donnell’s Framework and other models.

Campaign Ads, America is highly familiar with them. Every election cycle television programing is overrun with ads for the candidates competing in that election. They have become a staple of American election fare. There are three major kinds of campaign ads: informative, comparison and negative. The informative ads tell the viewer about what the candidate stands for. While comparison ads compare the views of multiple candidates. The negative ads tend to focus on evoking emotion. The goal of the negative ads is creating political actions from the emotions evoked. Negative ads have become increasingly common over time. The major problem with negative ads is that they only truncate politics while adding nothing worthwhile. Negative

Political advertisements’ content, in combination with its rhetorical techniques, are made to be more persuasive and memorable when aligned with the right viewer audience.

Have you ever heard of the Coattail effect? It is an interesting concept. Basically, whenever someone is running for a major political office, he is usually endorsed by several “household” names within his party. These backings earn the candidate more support because the voters know and trust the names endorsing him. The candidate, then, is not earning votes because of his policies or ideas, but by his ability to use the fame of others to his advantage.

The history of celebrity endorsements goes back to 1970's when Josiah Wedgwood, co-founder of Wedgewood brand of chinaware, used big celebrities to endorse his products. Since then celebrity endorsements is one of the most important tools used for advertising and improving sales. It is a type of brand or advertising campaign where celebrities act as brand representative. Either this can be in a form of a commercial for product/service or celebrities own line of products. For example, celebrities like Kim Kardashian , Mary-Kate and Ashley Oslen have their own empire of retail items being sold all over the