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Propaganda In Political Candidates

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Political candidates use different techniques in their campaigns, known as propaganda, to win against other competing candidates. Their main purpose is to gain more votes than their political opponents. What kind of propaganda campaign should we expect from a reliable candidate? In order for the propaganda to be successful, the propaganda needs to be informative, effective, and ethical. Three of the techniques that embrace these three principles are endorsements, plain folks, and coat-tailing. Endorsements allow people to get associated with somebody who has similar beliefs as them. Business leaders, politicians, and celebrities have the support of various types of people who can compare their thoughts with confidence. Endorsements are informative…show more content…
Candidates have mentioned many different actions they have done that a normal person would do daily. Ordinary people tend to vote for candidates who are similar to them because that candidate understands their situation better than the other candidate. Ordinary people tend to vote for candidates who are similar to them because that candidate informs them that they understand their situation better than the other candidate. This affects many of the everyday-people’s votes, and is ethical because it is a friendly of reminding the citizens that they are ordinary people as well. General Dwight Eisenhower appealed to plain folks by talking about lowering the high cost of living (Document C). Coat-tailing highlights positive ideas of a candidate that have been apart of popular events. Candidates can associate themselves with other popular politicians to have an advantage over the other candidate. Coat-tailing informs people about the important events the candidate has been involved in, it is effective because it makes people realize the candidate has experience, and it is ethical because it doesn’t harm anybody else’s
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