Propaganda In The Media

Body image and beauty standards have changed drastically over the years. By establishing impossible standards of beauty and bodily perfection, the media drives people tobe dissatisfied with their bodies. This dissatisfaction can result in disorders of behavior as people try to achieve unreachable goals with unhealthy

Mass media is effective in teaching us what we “should” look like. Women should be thin. Men should be muscular. The skinny and muscular ideals portrayed in advertising encourage men and women to look a certain way. The depiction of the female ideal has helped shaped society’s perspectives about beauty. The media pushes you to “improve your body” by buying their products but soon the road to a skinny and toned body leads to a self destructive path of self hatred. The powerful ideas that the media transmits through words, images, and movement can have lasting impacts on the human brain, affecting how we think and

Today in modern society, we are driven by social forces. Not only do we strive for human approval and companionship, we also thrive on social media. The media plays such a pivotal role in what we buy, eat, wear, etc. that we are conditioning ourselves to fit the mold for the “perfect” or “ideal” body type. This social construct has been a pressing issue for many years regarding the female physique, but not as much has been said on behalf of men. When confronted with appearance based advertisements, men are more likely to experience muscle dissatisfaction, weight disparities, and anger and/or anxiety toward showing their body in public. This paper will address these facets of the media’s effect on male body image as well as presenting what has been done to address this quietly debilitating issue.

The media is one of the leading causes of self esteem and body image issues in not only women but men as well. This is due to the fact that thousands of advertisements contain messages about physical attractiveness and beauty. Examples include: commercials for clothes, cosmetics, weight loss, hair removal, laser surgery and physical fitness. The effects of advertising on body image have been studied by researchers, psychologists, marketing professionals and more. Researchers, Mary Martin and James Gentry found that teen directed advertising negatively impacts self-esteem. The advertising industry is setting unrealistic expectations for teens about their physical appearances by using models with "perfect bodies." The modeling industry today has put many pressures on models, causing them disorders of both mental and physical illness. These disorders then creating the look of the “perfect body” have now lead to unrealistic expectations of body image for society.

The media has distorted people’s views on the way they look at their own body image. The media has shown what their ideal body type is, while leaving people to feel as if the average weight is not good enough. (Cardosi, 2006) We live in a world where people feel as if having zero body fat is the idea body type to have. Pictures of models for clothing stores, bathing suits, lingerie etc. all exhibit to this to be true. Body image is perceived to be negatively influenced by the media and the way that the media displays their models. Parents, teachers, adolescence and even children all find themselves to be comparing themselves based on what the media exposes. (Levine & Murnen, 2009)

Our tweens and early teens are a time when children become more aware of celebrities and media images — as well as how other kids look and how they fit in. Girls and boys might start to compare themselves with other people or media images. All of this can affect how they feel about themselves and their bodies even as they grow into young adults. When the kids grow into young adults, they get social media, they have all these sources to media. They see all these people with the body thats perfect. In their eyes, they are not perfect. They are not accepted. They are not good enough. What they are wanting is to be accepted and wanted and good enough. So the young women look up all these at home workouts and healthy food. All these young men hit the gym and pre workout.

Propaganda is defined in the Merriam-Webster dictionary as ‘the spreading of ideas, information, or rumor for the purpose of helping or injuring an institution, a cause, or a person’.

The importance of the body image and what is considered to be the ‘ideal’ body are two of the primary factors that contribute to the negative affect of the media on the teenage society of today.

One of the greatest revolutions in the twentieth century was not political in nature, however, it aided in many different political revolutions. This revolution was the communications revolution. The twentieth century has experienced one of the greatest changes in means of communication including technologies such as radio, motion pictures, the Internet, advanced communications and most importantly the television. Sadly, political leaders and the government to convince or persuade the masses that their ideas supercede those of others have utilized these technologies.

Today 's society is constantly presented with misrepresentations of the ideal body image through the advertising of diet plans and supplements. Companies in the fitness industry scam people into buying useless products or services by advertising with individuals that have, what the mass media sees as, the 'perfect ' body composition. In addition to getting consumers to buy into a product or service, these companies also aid society with the spreading of this fake idea of what classifies as the perfect body. They portray a body image that is unattainable for most individuals in society, despite how many of those supplements being advertised they buy. The models used in these advertisements, are in most cases, starving themselves, enhanced via illegal substances, or are photo-shopped to the point where even they do not look like the model displayed in the ad. All this has led to many people wanting to strive for that perfect body, that in reality, is impossible to achieve. In order to show the affect these advertisements play in our society, I will be deconstructing multiple ads in the fitness industry, as well as multiple peer-reviewed scholarly journal articles centered around the impact media has on an individual 's self-image.

Social media has a huge impact on a teen’s impressionable minds, since teens are bombarded with the pressures of buying the newest devices and apps; But not only does social media pressure teen’s to buy these items, it also pressures them to have the “Perfect Body”. In today’s society we have been influenced by celebrities and the media’s ideas of what the “Perfect Body” is. Whenever we go on our favorite apps, you are bound to find an ad featuring a popular celebrity (or model), posing with a waist shapers (or FitTea) (and/or photoshopped to a point where they are unrecognizable); (When teens see this, this makes teens think differently about

Propaganda is performed through print, audio, and visual mass media. It is used for the promotion of the public’s activities in their life such as purchasing goods through market propaganda, and it is also found in politics, foreign affairs, and in many other fields. Most importantly propaganda is depicted in the informercialization of the news, which is connected with subliminal advertising and commercialization of public events and individual promotion such in communication websites. However, there is great debate over propaganda and persuasion that is casted in the media, which I will be elaborating in this essay.

In “Body- Image Pressure Increasingly Affect Boys,” Jamie Santa Cruz shows that the media harms boys and girls in similar ways. Cruz discusses that “boys who were highly concerned with their weight, about half were worried about gaining more muscles…major difference between boys and girls when it comes to weight concern: whereas girls typically want to be thinner, boys are as likely to feel pressure to gain weight as to lose it” (1). This displays that boys feel obligated to look a certain way like having a 6-pack or looking physically fit due to the influence of media. Similarly, women want to lose weight because being skinny is considered to be attractive. Cruz shows that most action figures have a significant proportion of muscles which displays the “improbable body image they set up for young boys” (3-4) because of this, boys are “falling prey to a distorted image of themselves and their physical inadequacies” (3-4). It is presenting men in a way that is unnatural, like how girls and their bodies are advertised. We assume that this is how men should appear and we judge them based on the illusions that the media has created. Cruz displays that “steroids is associated with depression, range attacks, suicidal tendencies, and cardiomyopathies” (4). He asserts that boys are pressured to look what is considered as healthy in society. This shows how the media is harmful to boys because they can use other alternatives, such as

“A lie told once remains a lie but a lie told a thousand times becomes the truth” – Joseph Goebbels, German Reich Minister of Public Enlightenment and Propaganda. This is the exact words of Nazis most famous propagandist in using media as a mass weapon of propaganda and mind control. Could you imagine Germany in 1930s, without Television channel, without the Internet, without every mobile device in your palm, what channel of information will you get? Of course, newspapers, flies, images, celebrities were used as tools for propaganda purposes, designed to provoke a reaction, and ultimately, a form of control over their citizen. Nowadays, with all the advanced of technologies, information can reach everyone in every corner of the Earth, the message is delivered in the subtlest ways, without people’s conscious, has shaped everyone’s decision, or at least shape their behavior toward the decision that the orchestrator want the audience to perceive. With the booming of internet, information sharing seamlessly, we must ask ourselves, the role of media in conveying, shaping the society that we are living in. Let look at few examples of U.S propaganda machine, and later, the particular case of fish sauce in Viet Nam back in October 2016.

Throughout society, the mass media constantly changes over time. The mass media play a prominent role in informing the public about what occurs within the world, especially in areas which audiences do not acquire direct experience and knowledge. This essay will argue that the propaganda model is no longer valid as it has become outdated. This essay will also discuss the model in relation to the five filters and draw on Rampton's critique of the propaganda model in contemporary society.