Essay on Proposal for Pine Valley Furniture Ecommerce Webstore

JD has invested in e-commerce. JD recognises that with the increasing use of online shopping, consumers now expect very high standards of service and functionality from a web ordering site. In order to reach consumers in the best possible way, the company’s web designers constantly aim to improve the

Amazon is a Fortune 500 e-commerce company based in Seattle, WA. It is one of the top companies that sells the most goods over the internet.

IKEA to maintain their leading position will keep diversifying their products offerings always based on the “democratic aesthetic”. They will continue offering aesthetic, quality and low-priced products. Moreover, they will expand IKEA concept by opening new to stores to make their furniture available for everyone. For instance, from now to two years IKEA planned to make available to 80% of French population a store at less one hour of road. They will focus at developing its online activities to compete with the pure players. Now, most of their products are available on the IKEA website. The group has developed the “click and collect”, which is available in mostly stores. To accelerate the e-commerce transition IKEA planned to integrate external operators

Harrison Kirby is the owner and operator of a local golf course with a shop. He is looking for his business to branch out and reach more customers, so he wants to create an e-commerce website. He would like to offer less than 150 products online for in-store pickup or delivery. Mr. Kirby would also like customers to be able to set up tee time through the online website. The central role IT is playing for Mr. Kirby is really important because this will bring him more business, and bring in more customers to his store and golf course.

There are several ecommerce solutions. We conduct our research and began looking at the top rated ecommerce solutions recommended. From these recommendations there were several companies’ names that always showed up on the list. These companies are Shopify, Bigcommerce and BoostMySale and EZLinks Golf LLC and Club prophet systems. All the solutions choose had the basics of what was requested however they added some additional features that we found could be a great asset in having and online presence.

Susan Gregg Koger is the co-founder of ModCloth, a simple online shop where she sold the vintage finds she could no longer fit in her closet. She made a sale her first day. Today, ModCloth is one of the fastest-growing fashion and home ecommerce ventures to emerge in the past decade. The company did more than one hundred million dollars in sales last year, and is growing at a rate of 40 percent annually. The story of ModCloth begins when Eric, Susan’s then boyfriend, started a development business in 2000. They went to Carnegie-Mellon in Pittsburg, and Susan stumbled over all these amazing pre-worn items at vintage sales. Eric had all of the technical skills to help Susan launch an ecommerce site. They thought they would get all of these gems

Harrison Kirby, owner, and operator of a local golf course and pro shop is looking to expand his customer base. Golf is a highly competitive industry; the current total of courses in the United States is 15,372. (GamesEnduranceCFL et al., 2016). Mr. Kirby feels that he can best expand his business through an e-commerce website. Mr. Kirby’s goal is to integrate the site into all aspects of the golf course and pro shop by selling merchandise and offering online scheduling of tee times. Approximately 71% of all shopper’s shop online looking to get a better deal and nearly 80% of the U.S. population has made an online purchase. E-commerce factored to be 7.5% of all retail in the country for the fourth quarter of 2015. ("E-commerce Statistics All Retailers Should Know | TrueShip," 2016).

One of the greatest is the simple fact that online sales allow a retailer to expand their current customer base without the added costs of opening and operating any additional physical brick and mortar locations. This type of business model also offers lower overhead expenditures, higher profit margins, and the ability to do business on a global scale 24 hours a day, 7 days a week. Even better, the target market could be anyone, anywhere!

Launching a business is not an easy thing to do – especially if you are working with a tight budget. But a tight budget can actually help you stay focused and spend your money on things that actually matter. So, if you are looking to get into eCommerce business, here are some tips to help you do it without spending a lot of money.

The development of the Internet and more specifically the business website has seen brand recognition by consumers escalate to never before seen heights. Because of this brand recognition, it has become important for businesses to design their websites to reflect their overall marketing strategies. This is especially important in the retail world. All retail businesses have a similar overall marketing strategy of generating sales and retaining the customer for future sales. Most of the retail giants still greatly rely on the success of their brick and mortar stores to turn a profit. However, internet sales for these brick and mortar stores have increasingly risen over the last few years to compete with the retail stores like Amazon that are strictly internet based businesses. Brick and mortar retail stores, such as Walmart, Target, Kmart, and Nordstrom, have each designed their websites to reflect the overall retail marketing strategy as well as the individual marketing strategies that have made their brick and mortar businesses successful.

With the invention of World Wide Web, the corporate sector has evolved into new dimensions. The fast, quick, reliable, accurate and efficient internet systems of E-commerce have provided the world with new and unique business opportunities.

According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.

IKEA is a multinational group founded by Ingvar Kamprad in 1943. A production oriented firm in the retail industry, IKEA designs and sells a range of functional and durable, self-assembled ‘flat-pack’ furniture, appliances and home décor at low prices (Rodionova, Z. 2017). IKEA originated in Sweden and has 370 stores in 47 countries, mainly in Europe, Asia, North America and Australia (IKEA 2014).

A steady increase in the popularity of online sales has caused a major push towards e-commerce in the retail industry.

More and more users with minimal technical expertise are getting online, and they are demanding simple, fast, easy-to-use e-commerce sites. The Web makes switching (to a competitor) fast, cheap, and as easy as typing in a new URL.