Proposal for Research on Fast Foods Essay

912 Words Jun 10th, 2010 4 Pages
Proposal: Change in the fast food industry (we can take a specific restaurant like McDonald’s) to fight obesity
Fast food and obesity
The relationship between a nation's fast food consumption and its rate of obesity has been studied. Schlosser said "it seems wherever America's fast food chains go, waistlines inevitably start expanding."
Schlosser argues that the North America has the highest obesity rate of any industrialized nation. More than half of all adults and about one-quarter of all children are now classified as obese or overweight. Those proportions are believed to have increased dramatically during the last few decades, along with the consumption of fast food, with the rate of obesity among North American children twice as
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* Discourage consumption of poor foods through a "fat tax," earmarking the funds for nutrition and recreation.
Here are some changes that McDonald’s implemented as a response to critique its unhealthy foods to give consumers more choices and healthier alternatives. Such initiatives include: * The introduction of the Salads Plus menu. This is now a permanent feature on the McDonalds menu, which brings a healthier, lighter focus to the original menu, consisting of a range of products that have 10 grams of fat or less, per serve. * Introducing nutrition information panels on the packaging of regular menu items. This allows for enhanced consumer information and education, enabling individuals and families to make better dietary choices. * Introducing hamburger buns that are low in sugar. * Reducing the calorie / kilojoule (energy) and sugar content of Salads Plus muffin and yoghurt menu items. * Launching an alternative (healthier) Happy Meal for children, containing fruit and vegetables. * Using a liquid canola cooking oil blend in restaurants, to aim for enhanced cooking methods. * Introducing a new breakfast menu known as “Quickstart”. McDonald’s have teamed up with some of Australia’s favourite brands to launch this new menu, which offers cereals, fruit, yoghurt and juices (that’s an example of what was done in Australia, we can offer to implement it here, in Canada). * In America, McDonald’s has made available
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