Several online shopping malls are expanding. The Southeast Asia, including the Philippines, is one of the best sources of income for online shopping (Reyes, 2013). According to Talampas (2013), Filipinos are dominating over the online shopping scene in Asia. Filipinos are included in the most active online shoppers in Asia-Pacific. Many Filipinos uses internet for product research and that gains them the tile of the most active bargain seekers in Asia. Also, Filipino online shoppers gain interests in attractive deals, promos, and regular flash sales. According to Arcega (2017), the sales of Lazada, one of the biggest online shopping website in Southeast Asia, increases during office hours, approximately between 1pm to 6pm. It is concluded …show more content…
Online shops are also competitive with brick-and-mortar competitors. Price comparison websites make finding deals easy and it provides shoppers information to online stores by the posted reviews of other shoppers. Pros are many online shops tend to sell their products at cheap price because of the small expense on overhead. Local stores have operating costs, which are added to the markup price of the products. Cons: Online stores sometimes increase the cost of shipping fee. Shoppers must learn more about the online stores they would visit at. Some cons were also found in a research administered Wingkee (2015) entitled “Website of Selected Industries as a Marketing Tool” to determine the level of effectiveness of websites as a marketing tool in terms of product, price, place and promotion from the selected industries in the Philippines. Her respondents found the website of selected industries boring and uninteresting. They also don’t pay attention to the location or direction map details, for they have difficulty in the said area. Videos showing product endorser is not also appealing for them. Consumers buy products from a website not because of the products quality, but because for other reasons. In general, the effectiveness of website as a marketing tool greatly depends on the respondent’s accessibility to the website and also the availability of the
According to MarketLine, the world online retail market expanded by almost 18% in 2010 and is predicted to reach close to $435 billion in sales. The market is expected to reach a 90% growth by 2015 and exceed $827 billion in sales. Listed in an article “Ecommerce Growth Statistics”, the average amount spent by each consumer is expected to rise from $1,207 per year to $1,738 per person by 2016. That is a significant increase. That shows that people prefer to shop online than going to the actual store in today’s society. Shoppers will spend on an average of $327 billion online shopping in 2016, which is about 45% from $226 billion in 2012. It is very evident that consumers will drive ecommerce into the future; especially e-retail. In just a few years, purchases online will be more profitable than ever, with others products and services available to purchase such as mobile and social allowing consumers to shop to their convenience. For retailers and
Mainly, “Pricing” is one of the factor that can influences consumer’s purchasing. Each factor played different role to persuade consumers purchasing Intention. Customer’s trust on online shopping system was hard to attain but Advertisements on various mediums not only attains consumers trust but also aware public about the core benefits associated to online purchasing besides, influence them to go for online purchasing. To place an effect on consumers purchasing intention toward online buying, advertisers depict the benefits associated with online purchasing like Low Pricing, Ease of Use and wide range of Brands availability. However, this project seeks to explore the factors such as Advertising, and pricing which contributes in influencing consumer’s decision.
I decided to use the FTI consulting Inc firm to help you understand how this FTI consulting Inc helps other businesses and small owners to create a successful online retail marketing business. The FTI will illustrate through this research how to successfully market your product online. Keep in mind, that FTI is one of many firms that can help you to make your online store a success story and that there are many ways to go about marketing your company online. I choose this FTI consulting firm, because they know how to navigate a company’s product into the online marketing world. They will help us to understand how to not only get your successful product online but how to expand your company to other medias online. What I like about this FTI firm is that they will illustrate the advantages and disadvantages as well showing you what you need to do to become one of the successful company’s online. The greatest part of online retail store is that anyone can become an online retail owner if they follow the necessary steps outline in this report and to use the FTI consulting firms’ strategies to become successful in operating an online retail store. In addition, the BigCommerce firm owned by Mitchell Harper, and Eddie Manchaalani will help anyone who is serious about starting an online company regardless of your experience and knowledge of business background.
Consumers are making purchases daily. There are a number of occasions and reasons prompting people to shop. Special occasions such as birthdays, anniversaries, and holidays all contribute to retail sales. Sustaining one’s daily life through purchase of food, clothing, personal hygiene products and cleaning products also contributes to the economy through commerce. How do most people like to shop? In recent years a new alternative to the traditional brick-and-mortar shopping, online shopping, has increased in popularity. “U.S. e-commerce sales grew from 72 billion U.S. dollars in 2002 to 228 billion U.S. dollars in 2010.” (“Online shopping,” n.d.,
Online purchasing is becoming more and more practical thing for contemporary customer. It is explained by high internet penetration in every country, lower cost than in retail network, door to door delivery. Internet plays an important role nowadays; therefore it creates a new market, which sometimes is quite difficult to measure. Online shopping is different from the B&M shopping due to the fact that there is no physical presence of goods, from other standpoint internet is able to sell way more services and motivation and decision making process directly connected to the feedbacks.
The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.
Online shopping can be more convenient for customers in that: it saves them time.it saves them money, and they have access to a great variety of products. Online shopping brings the shopping to wherever the customer is. There is no need to go out to a physical store, shopping can be done at work, school, and even in the bathroom. This saves customers time by giving them access to the purchase of goods and services when they need it. It is typical for a consumer to have a need for a good or service and forget about it if they can’t seek what they need in a timely manner, which prolongs their need and takes up time. With the convenience of buying anywhere, consumers don’t have to spend gas to go to a physical location. Also, customers go from one store to the other in search of lower prices, with online shopping a customer can view multiple price offerings without having to move and in a matter of minutes. This being said the customer has access to an immense array of products. Different brands and price points are available for comparison without having to move, which makes shopping a breeze.
As the fast growth of technology, people prefer online shopping more than shopping in the physical store. A lot of surveys show us there’s a great increase in online shopping. For people to choose to shop online, pros should be more valuable than cons in their beliefs.
Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.
In the era of rapid development of information technology, online shopping into people's life, especially young people. Online shopping is a blow to the store, so people would compare the advantages and the disadvantages between shopping for goods online and buying goods in store. I think they have their own advantages and disadvantages, and online shopping and shopping in store are both important.
Online shopping is a modern concept which has grown in popularity with the rapid global growth in e-commerce. Apparently, many customers are attracted to this new concept of shopping because of the various benefits and offers of the internet. Online shoppers can enjoy the opportunity to shop at any time whenever convenient using an electronic device without the pressure of going to the traditional brick-and-mortar stores. It also allows browsing through seemingly never-ending options for merchandise or products not available in local stores and can let customers evaluate the different online stores to make comparison between items and products, their brands and prices which is difficult and time-consuming
Nowadays many people prefer to shop online because of its various benefits. Some of the advantages that we using the online shop manner to purchase items such as G-shock watch through along website. Online stores are open round the clock of 24 hours per day, 7 days a week and 365 days. The opportunity of online shop stores gives us the freedom to shop at our own clip and advantages.
As a tool available to a fairly wide public, the internet is only twenty years old, but it is already the key catalyst of the most extensive and fastest technological revolution in history. The internet, the single most powerful agent of change in recent history, In the words of Arthur.C Clarke, “any sufficiently advanced technology is indistinguishable from magic,” ("Quotations Page: Quote from Arthur C. Clarke," n.d.)The rapid pare and reach of the change wrought by the internet indeed has a touch of magic about them. There are two main ways to go shopping in our daily lives. One is shopping online; another is shopping at the real shop. As a matter fact, shopping online is a new way for people to go shopping. Online shopping is better than shopping at the shop in some ways in my opinion, shopping online has a strong advantage; it helps you save your money in many ways, provides comfort, open standards for communicating data and information between computer.
Nowadays with the ever rapid development and increasing popularity of the information technology, shopping on the internet has been a fashion especially among the youngsters. But some people think brick and mortal stores are better than online stores. In my opinion, online shopping has more benefits in modern capitalist countries. Although traditional shopping can buy merchandise directly, online shopping is not only more convenient for people to buy it, but it is easier to compare goods than traditional shopping, and it also promotes economic development and promotes the development of other industries.
Online shopping provides consumers with and experience of sensation. Making payments or shopping can be done everywhere and anywhere as long as there is an internet connection. The internet allows customers to do shopping online anytime and anywhere, which means customer can browse and shopping online 24-hours a day, 7 days a week from home or office, which attracts some time-starved shoppers come to Internet for save time to searching products in physical store. Additionally, Internet offers some good ways to save money and time. For example, shoppers do not need go out to the physical store and thus there is no transportation