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Pros And Cons Of Online Shopping In The Philippines

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Several online shopping malls are expanding. The Southeast Asia, including the Philippines, is one of the best sources of income for online shopping (Reyes, 2013). According to Talampas (2013), Filipinos are dominating over the online shopping scene in Asia. Filipinos are included in the most active online shoppers in Asia-Pacific. Many Filipinos uses internet for product research and that gains them the tile of the most active bargain seekers in Asia. Also, Filipino online shoppers gain interests in attractive deals, promos, and regular flash sales. According to Arcega (2017), the sales of Lazada, one of the biggest online shopping website in Southeast Asia, increases during office hours, approximately between 1pm to 6pm. It is concluded …show more content…

Online shops are also competitive with brick-and-mortar competitors. Price comparison websites make finding deals easy and it provides shoppers information to online stores by the posted reviews of other shoppers. Pros are many online shops tend to sell their products at cheap price because of the small expense on overhead. Local stores have operating costs, which are added to the markup price of the products. Cons: Online stores sometimes increase the cost of shipping fee. Shoppers must learn more about the online stores they would visit at. Some cons were also found in a research administered Wingkee (2015) entitled “Website of Selected Industries as a Marketing Tool” to determine the level of effectiveness of websites as a marketing tool in terms of product, price, place and promotion from the selected industries in the Philippines. Her respondents found the website of selected industries boring and uninteresting. They also don’t pay attention to the location or direction map details, for they have difficulty in the said area. Videos showing product endorser is not also appealing for them. Consumers buy products from a website not because of the products quality, but because for other reasons. In general, the effectiveness of website as a marketing tool greatly depends on the respondent’s accessibility to the website and also the availability of the

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