Pros And Cons Of Public Relations

Public Relations—a promotional strategy seeking to establish communication and linkage between the products and the brand community or reference group. Although, this is considered long-term in nature, it is important that the marketers and promoters communicate updates on their products to Jimmy Buffet community.

Ever since Bernany’s work, public relations have continued to become a vital part to businesses success, as the field continues to grow. While this progression has occurred, different public relations functions also have developed. Specifically,

Public relations is a management function, a PR professional uses public relations as a way to manage their relationship with different publics on behalf of an organization. For our team’s proposal on Chick-fil-A we are managing and focusing on improving Chick-fil-A’s relationship with vegans and vegetarians.

Public relations has always be present throughout history however over the years, it had different names. Public relations is also known as integrated communication, corporate communication and strategic communication. Public relations is such a natural and vast field that it does not have a precise founder, founding date or nationality (Newsom, 2013). It has been found that in order to understand properly the PR theory, one should look at the evolution of public relations throughout history. The reason being that in order to analyse why some campaigns are more successful than others, it is elemental to analyse how PR was practiced at ancient times. (The Origins Of Public Relations, 2011)

The most recent definition of public relations, according to the Public Relations Society of America (2012), states that “Public Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Through the rapid advancement of modern media and technology, there have never been more outlets and opportunities available for accomplishing the goals of public relations. Believing the development of social media has not created serious changes in the way public relations practitioners go about their duties would be foolish and a fast track to falling behind in this rapid world of communication. The main goals of public relations are “to

The public relations industry is very different from advertising. While advertisers pay for exposure and visual aids, PR specialists use language and conferences to earn the trust of the public. According to the Public Relations Society of America “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” PR specialists are image shapers and storytellers that can be used to enhance, protect, and build reputations through any form of media or self-created production. If the news is bad, they formulate the best response to reduce the damage. Their job is to create positive publicity for their client as well as enhance their reputation.

The purpose of this interview is to see first hand how different people view public relations. Participants were chosen based on their major in order to avoid having only PR majors answering the questions. These interviews were conducted one-on-one in order to avoid biasing the participants’ opinions and views.

Public relations uses publicity and a variety of other tools-including special publications, participation in community activities, fund-raising, sponsorship of special events, and various public affairs activities-to enhance an organization's image.

Firstly I will write about the employees of a company, they have a huge influence on the operations of a company, their stake in company is that want a security because they depend on that job for their livelihood, employees want a lot of things from a company, these include, good rates of reward, promotional opportunities and security. If the employees are happy, they can help influence the success of the business, as they would care about the business. They can use their influence in many ways to help the business, being effective at their job, would make the operations of the company more efficient, providing good customer service would reflect very well on the company. While they can influence the company in a positive way;

The world of business is characterized by fierce competition and in order to win new customers and retain the existing ones, the firms have to distinguish themselves from the competition. But they also need to create and maintain a positive public image. A PR specialist or firm helps them both create and maintain a good reputation among both the media and the customers by communicating in their behalf and presenting their products, services and the overall operation in the best light possible. A positive public image helps create a strong relationship with the customers which in turn increases the sales.

Due to the world's rapid change through advanced technology public relation became more and more a global activity. Nowadays it is one of the fastest-growing

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics’ (PRSA, 2012). Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders’ (AMA website, 2004).

In a hospital setting, Public Relations and Marketing requires one to establish connections within the immediate environment, with the board of directors, with potential investors, extended department employees, the media and of course an online presence. When holding the position of Public Relations, one wants the hospital staff’s support. There are instances that will be challenging and the Public Relations manager seeks to have everyone on the same page. The board of directors have great power; they can bring a project down in no time. A Public Relations Manager also wants to have a working knowledge of new technology which might require him to engage in networking beyond the local area. Experts have noted “networking stimulates stakeholders to engage in international exchange to gain new knowledge and experiences as well as presenting their work abroad and to further exchange” (Klemenc-Ketiš & Kersnik, 2014). In this way, the Public Relations Manager wants to be valued by the board in that they know the manager has knowledge of technology investments that could benefit the hospital. As a Public Relations Manager, one wants a working relationships with the media. The media can be harsh. Should there be a local crisis the Public Relations Manager seeks to have the media report events in a positive manner. In order to have these skills and draw entities together, it is essential to obtain the best education possible.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

As the name of the discipline implies, public relations is how an organization builds beneficial relationships with its key stakeholders. With effective communication as the practices’ primary tool, modern day organizations have taken advantage of proficient practitioners to boost exposure of their company and its message across to international audiences.