Pros And Impact Of Ryanair

After researching and went through many articles which were published on the Ryanair Airline in Europe. To me, the online resources are more utilized as book resources which can be dated back to 20th century or more. The article 's which I read gives different facts and the information on marketing strategies which were used by the Ryanair Airline. Many of the contents are related to the work which I learned from this course on Airlines, and Airline Management and Marketing. The Ryanair Airline is known for its ' low airfare and consistent profitability and rapid growth. I think, the main goal for the Ryanair Airline is to provide low airfares for their customers and give high level of service, most of Ryanair passengers get excellent

Ryanair airline has been characterized by its rapid expansion and this is the result of the deregulation of the aviation industry in Europe in 1997 and the success of its low-cost business model.

Low fares- This is a result of lower costs, enabling Ryanair to offer lower costs than their competitors. If Ryanair can replicate their current cost model which has proved so successful in the European market and transfer it into transatlantic routes, they could offer flights at a significant amount less than Delta and BA.

I.INTRODUCTIONThis report outlines the analysis of two low-cost airlines performance in Europe, namely easyJet PLC and Ryanair Hldgs during their financial year between 2006 and 2008. It examines the companies' portfolio, future prospects and competitors to analyse the threats and opportunities facing their business. In conclusion, there is a recommendation whether to invest on easyJet and/or Ryanair's shares.

Ryanair Business strategy fits the Operational Excellent Model of high reliability and dependability with fewer flight cancellations, great punctuality and fewer lost bags than most airlines. It operates on a highly efficient basis too with high aircraft utilization, minimum staffing, and maximize their use of the Internet to keep booking costs down. Ryanair airlines focus on their operation.

The needs though would be the same for many travellers. Needs such as helpful check-in staff. Lots of check-in desks to reduce queuing times, though Ryanair unfortunately don’t offer this compared to an airline such as British Airways, easy boarding, comfortable seats/comfortable flight. One of Ryanairs’ is that they get you from A to B. Thus a lot of the features of their aircraft are very basic. For example there are no seatback pockets, so that passengers are able to put newspapers and other possessions.

Weakness –Internally, there has been serious strategic issues with current employment model applied by Ryanair. Statistics shown that the average length of service for pilots is about 4.6 years and average of 386 pilots leave Ryanair each year since 2012. This is caused by precarious nature of their employment relationship including disrespect towards pilots and cabin crew, failure of giving scheduled time off and working over contracted hours. In this case precarious work condition means that many Ryanair pilots don’t have fixed permanent contract. Pilots are grouped into Irish agency companies which have between 5 and 8 pilot directors, those agency companies then subcontract into a UK labour provider of pilots and then that UK provider provides the pilot labour into Ryanair. This causing a big distance between Ryanair and the

Ryanair was founded in 1985 by the Ryan family to provide scheduled passenger airline services between Ireland and the United Kingdom. Ryanair’s strategy is based on providing a no-frills service with low fares to stimulate demand from budget-conscious travelers. The firm wanted to enhance its revenue through ancillary services offered in conjunction with its core airline services. Ryanair’s business level strategy is cost leadership. Although the firm faces weaknesses and threats, their strategy has created a competitive advantage. Ryanair’s competitive advantage will weaken over time due to vulnerability to fuel prices, ancillary charges, low employee satisfaction and their negative brand image.

In 1985, the Ryan family founded Ryanair to provide airline services between Ireland and the United Kingdom. Ryanair’s strategy is based on providing a no-frills service with low fares to stimulate demand. Ryanair’s business level strategy is cost leadership. Although the firm faces weaknesses and threats, their strategy has created a competitive advantage. Ryanair’s competitive advantage will weaken over time due to vulnerability to fuel prices, ancillary charges, low employee satisfaction and their negative brand image.

Ryanair will be always known as a revolutionist of the Airline industry in Europe. Ryanair became Europe's first low-cost airline in the late 1990’s. It has continued to develop and has cemented its place as Europe's most profitable. It has achieved this by develop new strategies that has given them a competitive advantage over their rivals. Competitive advantage can be defined as strategies, skills, knowledge, resources and competencies that differentiate a business from its rivals (Wang, 2009).

The airline industry is a buyers market were all somebody has to do is log onto another website to access alternative flights with another company. The power of suppliers in the airline industry is very strong also, as you can see in the newspapers there is a strike at Boeing and this has halted all airplane deliveries. This has a direct knock on effect to Ryanair that they can do nothing about. Each low cost airline is offering the same basic service however Ryanair have an advantage as they are currently offering 297 routes out of 107 airports but competition is strong. Areas such as customer service and branding are key to success.

budget sector. Business students at all levels enjoy this case and relate to it, since air

We would like to express our gratitude to all who have contributed to the realization of this

The strategy of Ryanair is partly described in the summary of this report. In the following points it will become clearer how this strategy is built up by using

o Ryanair has also become a focuser because it concentrated on a narrow customer segment which include Irish and UK business people or travellers who could not afro to fly major airlines