Pros & Cons of Imc Channels

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

Newspaper ads that include colors, photos and artwork to attract readers attention are considered displays. Displays are very important because they attract the attention of the readers in areas where the simple text in the columns do not. It’s also important that the displays are different and exciting. They need to catch the readers eye, and give interesting information

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

Marketing – is the process in which the producers of goods and services focus on satisfying the needs of the consumers. Also marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.

Marketing is an integrated communications-based process through which individuals and communities are informed or persuaded that existing and newly-identified needs and wants may be satisfied by the products and services of others....

ADVERTISEMENT Commercial advertisement is simply the best way any business can connect and communicate with its customers. Advertisement helps businesses inform its consumers about the brands for sale in its stores and the selection of merchandise and products that are available from the company. Advertisement provides the unique opportunity to reach the masses of every generation, young and old and can help a company attain the target audience it desires to attract. Companies especially in the sporting goods industry utilize various types of advertisement media outlets including the weekly newspaper service, direct mailing, and the Internet to communicate with consumers. For instance, Big 5 has employed weekly print advertisement since

With constant exposure to advertising, the method of advertising has become competitive in how they entice potential customers to purchase their products or service. American magazines USA Today and Outside are two print publications targeting two very diverse readerships. While Outside features the Jeep Cherokee, an advanced off road vehicle for adventure and practicality, USA Today promotes the Smart Electric 2016, an environmental friendly simple vehicle. Although both products appeal to their specific audiences, their form and language are uniquely and distinctly compelling.

The first creative recommendation for the media plan on the print category is to use black and white ads instead of colour. The budget limitations only allows the ads that will run on the newspaper to be black and white on the Monday to Friday edition and the Saturday edition. The target audience has personal traits of being traditionalists for their social views (about 43.6%). As a result, the use of colour will have a slight impression on them and by taking advantage of traditional black and white we can appeal to people who have seeing ads on black and white for a longer period of time.

“Marketing communication is an ever changing field. New theories, new techniques, cultural changes and technological advances all combine to create a dynamic environment within which marketers try to ensure that their messages get through to their target audiences” (Blythe, 2006, p.2). Fill (2005) argues that marketing communications is the way in which organisations reach their target audiences or it is an “audience-centred activity” (Fill, 2005, p.9).

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Marketing communications are intended to both inform and persuade a target audience, with a view to influence the behaviour of that group. The behaviour of interest to organizations can range from encouraging owners to adopt improved practices or to produce a particular product or service. As has been said on other occasions, each element of the marketing mix must be designed so as to further the overall marketing strategy, and this includes marketing communications.

Another way of marketing strategies was to increase the communication with its target customers; it has maintained accessibility to customers through:

There are vast amounts of advantages that mobile marketing provides. Positive aspects include that the ad will mainly be viewed by people with similar interest based on their web history. By viewing websites, permission is given for it to tag the user. This means that when consumers visit other pages it will show other advertisements that the consumer may be interested in, based on their recent searches. Advertisements will also be shown to a great amount of people who could be anywhere at anytime. This increases the chance for the word of a company to spread quicker than it otherwise would. Next, it is a quick and simple way to advertise. Certain ads track a person’s location to display products or services nearby, which will be convenient for the customer. Also, there is the option to give feedback of the ad. So companies are able to improve their methods

As with all advertising media, newspaper advertising has various strengths and limitations. The strengths are as follows: