The project’s main focus is on the research question ‘HOW ARE SALES OF CAPTAIN DOREGOS AFFECTED BY ITS LOCATION AT THE MASERU TAXI RANK?’ The research was conducted through collection of primary data from the franchise’s external and internal stakeholders: customers, employees and the manager. The method which was used was questionnaire. The collected data was presented in a form of a bar charts, after which analysis was made from the presented data. The obtained data which was supported by some sources was the basis of my argument concerning the research question. The conclusion based on the findings was then made with the necessary suggestions and recommendations. INTRODUCTION Captain Doregos is a proprietary company- a form of a private limited company which was established in South Africa. The franchise uses a tall organisational structure- the manager delegates orders to subordinates in the lower rank depending on the available departments. The first captain Dorego was opened by the Dorego brothers in Cape Town South Africa in the early 70s. Captain Doregos joined the spur Brand family in March 2012. To date the brand has grown to more than 70 outlets in South Africa, Lesotho, Namibia and Mauritius. The customers pertained to this chain stores …show more content…
After all, this is much more under the control of the business and should therefore be one of the strengths in the SWOT analysis table on page eight, but it is one of its weaknesses. This implies that the business is not aware of what could be leading to such a weakness which is meant to be on a positive side. There are also some factors that might have resulted in the business locating where it is today. Below are the factors it might have considered when choosing the location. It had to balance several factors in decision
In this article I will be writing about two types of businesses one which makes a profit and the other which does not make a profit. I will inform and explain the purpose of the business so why it is there, also the type of business it is and the ownerships and also what it provides and who’s interests it serves.
4. Skilled management, positive cash flow, and well-known brands are examples of which component of the SWOT analysis? Strength
The company also should consider other factors in choosing the location of the plant including:
SWOT analysis is a study of the Strengths and Weaknesses (internal factors) of an organization as well as, the study of the Opportunities and Threats (external factors) of an organization (Mind Tools, 2016). After learning the strengths and defining the weaknesses of an organization, the threats can be eliminated making for more opportunities. A strength of CVS is the “pharmacy segment has a diverse network with 7,152 Long drug stores and pharmacy stores generating 68% of the total revenue (Kasi, 2017).” If CVS could team with Wal-Mart pharmacy, the revenue would increase. A weakness of the company is the security. Many robberies have been reported due to the organization and security measures (Kasi, 2017). If the reorganization of the
A SWOT analysis is an evaluation of the business environment and organizational strategic capability to identify key issues that may impact strategy development (Ireland, R., Hoskisson & Hitt, 2008). Strengths and weaknesses define a firm’s internal environment whereas opportunities and threats constitute the external environment.
When looking at local economic development it is important to consider the strengths, weaknesses, opportunities, and threats. This is considered a SWOT analysis, and is essential to any strategic planning for business. SWOT analysis’ is used by businesses and investors when considering to start or improve a business. However, SWOT analysis can also be used when planning economic development.
“A SWOT Analysis is the most used tool for audit and analysis of the overall strategic position of the business and its environment. Its principal purpose is to identify the strategies that will create a firm-specific business model. The plan aligns the organization’s resources and capabilities to the requirements of the environment in which the firm operates. The analysis is to evaluate any potential and limitations and the probable/likely opportunities and threats from the external environment. The results provide the positive and negative factors inside and outside the firm that affect the success.” A SWOT analysis is conducted to determine the strengths, weaknesses, opportunities, and potential threats to the organization. ("SWOT
choices. Determine where change is possible. If the organization is at a juncture or turning point, an inventory of their strengths and weaknesses can reveal priorities as well as possibilities. Adjust and refine plans mid-course. A new opportunity might open wider avenues, while a new threat could close a path that once existed. The purpose of performing a SWOT is to reveal positive forces that work together and potential problems that need to be addressed or at least recognized. Before conducting a SWOT analysis, Hill should decide what format or layout he will use to communicate the issues. Strengths are resources that an organization possesses and the capabilities that an organization has developed. Weaknesses are resources and capabilities that are lacking or deficient in an organization; thus preventing an organization or business from developing a sustainable competitive advantage.
SWOT Analysis: The internal strengths and weaknesses of the company, and the external opportunities and threats from the viewpoint of the company
Every business has its strength, weakness, opportunities and threats. These days most of the businesses do SWOT analysis for improvement. I work at a leading pharmacy in Newark, so I decided to do a SWOT analysis on it. This pharmacy started business in 2012. I chose this business because it is the ideal business to do the SWOT analysis on, as it has its advantages and disadvantages. The SWOT analysis allowed me to find all the flaws as well as advantages of the pharmacy as well as ways to improve and to protect it from threats. If a business has many weaknesses, the SWOT analysis can help the workers and owners of the business become aware of it and can allow them to improve the business. So no harm or disadvantages come from doing the SWOT analysis.
To evaluate the way Levendary Café has entered to China, I would like to use “SWOT” analysis to figure out how it is doing.
The focus of the SWOT analysis is to identify the key internal and external factors that are important to achieving the objective. SWOT analysis groups key pieces of information into two main categories; internal factors and external factors. The internal factors are the strengths and weaknesses that are internal to the company while the external factors are the opportunities and threats that presented by the external environment. The internal factors are determined by their impact on the company’s objectives. What may represent strengths with respect to one objective may be weaknesses for another objective. The external factors may include technological change, legislation, cultural changes, and changes in the marketplace or competitive position (Wood, 2008).
The strength of the SWOT analysis comes derives from the way that it can be used for a wide range of business situation and in industries. And SWOT analysis weakness is that it needs clear thinking and good decision making ability to get any real qualities from using it. The best ways to achieve this is to concentrate on internal and external strengths and weaknesses. The strength is something that has positive effect on your business and it gives your organisation a competitive advantage. It includes your unique selling point, products, resources and what you
Ambiguity: SWOT analysis creates a one-dimensional model in which each problem attribute is viewed as a strength, weakness, opportunity or threat. As a result, each attribute is seen to have only one influence on the problem being analysed. However, one factor might be both strength and a weakness. For example, locating a chain of stores on well-travelled streets that grant easy access to customers might be reflected in increased sales. However, the costs of operating high-visibility facilities can make it difficult to compete on price without a large sales
The company has to decide between the two locations based on their virtues, availability and higher margin of profit.