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Pros Of Captain Doregos

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The project’s main focus is on the research question ‘HOW ARE SALES OF CAPTAIN DOREGOS AFFECTED BY ITS LOCATION AT THE MASERU TAXI RANK?’ The research was conducted through collection of primary data from the franchise’s external and internal stakeholders: customers, employees and the manager. The method which was used was questionnaire. The collected data was presented in a form of a bar charts, after which analysis was made from the presented data. The obtained data which was supported by some sources was the basis of my argument concerning the research question. The conclusion based on the findings was then made with the necessary suggestions and recommendations. INTRODUCTION Captain Doregos is a proprietary company- a form of a private limited company which was established in South Africa. The franchise uses a tall organisational structure- the manager delegates orders to subordinates in the lower rank depending on the available departments. The first captain Dorego was opened by the Dorego brothers in Cape Town South Africa in the early 70s. Captain Doregos joined the spur Brand family in March 2012. To date the brand has grown to more than 70 outlets in South Africa, Lesotho, Namibia and Mauritius. The customers pertained to this chain stores …show more content…

After all, this is much more under the control of the business and should therefore be one of the strengths in the SWOT analysis table on page eight, but it is one of its weaknesses. This implies that the business is not aware of what could be leading to such a weakness which is meant to be on a positive side. There are also some factors that might have resulted in the business locating where it is today. Below are the factors it might have considered when choosing the location. It had to balance several factors in decision

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