Protein World Business Analysis

Decent Essays

Marketing has gotten to a point where they have already defined what is the perfect body. Many women believe this and not because they really think this should be the perfect body, but society has put this on their mind so they can make sure they look a certain way. There is nothing wrong with those who like to be in shape and stay fit, but also, there is nothing wrong with those who does not want to workout or eat healthy. Everybody is different and we all have to respect the way we look. Marketing has changed our point of view about the way we have to look. My opinion is that there should not be a specific type of body because everybody has different types of bodies and also different genetic so we all cannot look the same. There is not perfection, …show more content…

They made these ads during spring of 2015. We all know that many people try to get ready for the summer by going to the gym, getting into a diet or many other different ways. There is nothing wrong with that because everybody has different passions and by that I mean to say that some people like to workout and some others do not. Marketing is another world inside our world. They denigrate people and make them feel bad about themselves to the point where people hate their own bodies and think they are not good enough, but all this is not true because that is what society wants from them. The model in the ad is Renee Somerfield. She was being very criticized due to her participation for this ad. She could not handle it anymore and she had to talk. Mirror a website which is very known in the UK for the News provided, published an article about the ad. She said: "I am a real person behind the image. I work very hard and live a healthy and active lifestyle which is why the company chose me for their campaign. I agree that all bodies are 'beach body ready'. Skinny, curvy, muscular, petite, tall, short, young and old. Confidence is beautiful no matter what size you are. Your reflection doesn't define your

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