Proton Holdings Berhad

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COURSEWORK 1 – INDIVIDUAL Year ONE/2013 MONTH SEPT 2013 Subject MKT2533 UNDERSTANDING MARKETS AND CONSUMERS Weight 25% Submission Date WEEK 8 REGULATIONS A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends and public holidays). Late submission between 5 to 10 days, results in a 50% deduction of total coursework marks. Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination. B. Deliverables Students must submit all materials supporting their coursework listed in the deliverable section. The coursework must be done INDIVIDUALLY and must be entirely your own work. Please…show more content…
You are required to provide your own justification on to what extent the company is effective/successful in its market position and implementation of its marketing mix strategies. Recommendations for improvement are also required. Relevant marketing theories and concepts should be applied in the analysis. Louis Vuitton Bodyshop International PLC Coca-Cola Corporation Perodua Sdn Bhd Proton Holdings Berhad The requirements for the report sections as described below: i) Company Background This section will present an assessment of the chosen company which includes a review of the company history, performance, description of product lines and brands, etc. Perform brief assessment on the internal strengths and weaknesses of the company. ii) Market Analysis In this section, you will analyze the market situation of the company that you have selected. The Market Analysis section must include (1) size of the market, (2) key competitors in the market - brief analysis on the differential advantages and disadvantages of key competitors in terms of product lines and/or marketing strategies (3) market segmentation, targeting and positioning strategies. How the company manages its macro-environmental issues. Trends, opportunities and threats of the industry must be outlined and analyzed in this section. Provide your
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