Proton Inspira

2483 Words Jul 21st, 2011 10 Pages
Table of Content
Table of content …………………………………………………………………………………. 2 1.0 Introduction………………………………………………………………………………...…3 1.1 History ……………………………………………………………………………….. 3 1.2 Proton | INSPIRA …………………………………………………………………... 3 1.3 Product Life Cycle [PLC] …………………………………………………………... 4 Introduction Level ………………………………………………………………….. 4 Growth Level ………………………………………………………………………... 5 Maturity Level ……………………………………………………………………..... 5 Decline Level ……………………………………………………………………….. 6 2.0 Analysis ……………………………………………………………………………………... 6 2.1 Proton | SWOT Analysis …………………………………………………………... 6 Strength ……………………………………………………………………………....6 Weaknesses ………………………………………………………………………….. 7 Opportunities ……………………………………………………………………….. 7 Threats
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The company must ensure that they have infrastructure in order to support the product.

Through the introduction level, the main goal is to launch a market and build major demand for the product class. Below are some implications of the marketing mix to the introduction level applied on Inspira: 

Price: usually high, assuming a float pricing plan for a high profit margin as the early adopters buys the car and the company seeks to regain development costs quickly.



Distribution - Distribution is discerning and scattered as the company starts performance of the distribution preparation.



Promotion - Promotion is aimed at structuring brand attentiveness. Customers can try to sit in the car and feel it. The starting promotion as well is intended to persuade potential resellers to bear the product (quickMBA).

Growth Level
The growth level is a period of quick revenue growth. Sales will increase in this stage as more as more customers get to know about Proton Inspira and its benefits. More market segments are besieged. More customers will be asking for it therefore sales will increase. Moreover, the marketing team group will expand the allocation in this point. Therefore, competitors will enter market during the second half of growth level. They will offer fewer prices for their new products and increase their promotions in order to gain more customers (tutor2u, PLC).

Maturity Level
This will