Proton Inspira

3/ What is your recommendation regarding Nucleon’s long-term manufacturing strategy? What should this company look like in 10 years (e.g. an R&D boutique, an R&D boutique with pilot scale manufacturing capabilities, or an integrated manufacturing enterprise)?

The promotionPromotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The pace and creativity of some promotional activities are almost alien to normal business activities.The cost associated with promotion or advertising goods and services often represents a size-able proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organization to develop and build up a succession of messages and can be extremely cost-effective.

Promotion is about how the customers are informed about a particular product or service and plays a vital role. So promotion basically carries the 3 Ps of the marketing mix by presenting that all important information to the right target market.

“Promotion refers to the advertising and selling part of marketing. It is how you let people know what you’ve got for sale. The purpose of promotion is to get people to understand what your product is, what they can use it for, and why they should want it.”

Promotion is a way company communicates messages on what the pruct does and what does the product can offer customers. It includes below elements:

The entire purpose of promoting products is to create awareness, persuade and inform customers about your product or service while identifying key features compared with competitive products. There are many benefits of performing successful promotion such as increasing sales and acquiring a greater market share, showing your products features and exposing competitive product’s flaws, teaching the market benefits of your product, explaining different usage of your product, conveying your brand image of your organisation and promoting new and improved features of your products.

It has 2 distribution channels, Proton Edar and EON Proton, which has a reduction in number of outlets to 302 outlets in 2008 to reduce the cost. Proton also has its products distributed globally to various countries such as Indonesia, Thailand, Singapore, United Kingdom and Australia to expand its market. The company has also set up showrooms and service centrals at the main cities to attract more local customers and provide convenience for the customers to obtain Proton’s product and receive services after sales. Meanwhile, Proton built its manufacturing plants in Shah Alam and Tanjung Malim. The manufacturing plants comprise buildings with high technology such as Automatic Line Control to achieve production

The second problem that Malaysian Automotive Industry is government policies. For many years Proton has been one of the most important GLC’s in

A psychological component of distribution is knowledge and education. The distribution sets the tone for auctions, trading, and banking that take place, hence the need for knowing why some companies get their allowances free and others need to buy them. The industries need to be educated on how distributions works, so that they are able to know how much allowance they are getting and if they need more they can know how to get it. The distribution element is effective this element uses community based social marketing as it recognizes the barriers in this case time to make changes to reduce their emission, those giving plenty of free permits (Koger & Winter, 2010, p. 145). Furthermore, it selects a particular

Promotion- activities that communicate the merits of the product and persuade target customers to buy it.

According to Scott and Clothier promotion is publicizing of product to increase the sale or public awareness.

Promotion – Promotion means making customers aware about your products and introducing the customers with the benefits which they can get by buying their products. They can do advertisements, direct marketing and sales promotion for the promotion of the product.

Promotion means increasing customer awareness of a product or brand, increase sales and create brand loyalty. A promotion is an attempt to make a product or event popular or successful, especially by advertising.

The word Promotion, originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising.

Promotion is an aspect of the marketing mix that has great importance. In order for our product to be successful, the promotion we use will be very vital. This is because of the fact that the method of promotion we use for the product can help to differentiate our product from other products which makes it unique and outstanding amongst other brands. Moreover, using the right promotion can be used as a way to persuade consumers of our product that they made the right choice.