Ps3 Marketing Plan

2173 Words May 27th, 2011 9 Pages
I n t r o d u c t i o n t o
M a r k e t i n g
B u s i n e s s 1 2 0
A marketing plan focusing on Sony’s Playstation 3.
Marketing Plan:
Sony Playstation 3
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Executive Summary
This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful piece of hardware is the cutting edge of gaming entertainment. The PS3 has been out for a little over a year, and in that time, it has proved to be a hardcore gamers dream. Sony got into the console gaming market in late 1994. The concept for the original Playstation (it was under a different name, SNES CD) was actually brought up in a joint partnership with Sony and Nintendo in the late 80’s; however, when the time came to announce their new hardware, Nintendo re-read over their
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Promotional Strategies ............................................................................................................................. 9
Supply Chain Strategies ........................................................................................................................... 10
Implement and Control the Marketing Plan ............................................................................................... 11
Action Plans ............................................................................................................................................ 11
Responsibility ......................................................................................................................................... 11
Measurement and Control ...................................................................................................................... 12
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Situation Analysis
Internal Environment
Key Executives
• Ryoji Chubachi: President and Electronics CEO
• Howard Stringer: Chairman and CEO
• Katsumi Ihara: Executive Deputy President, Officer in charge of Consumer Product Group
• Yutaka Nakagawa: Executive Deputy President, Officer in charge of Semiconductor and
Component Group
• Nobuyuki Oneda: Executive Deputy President and Chief Financial Officer
• Keiji Kimura: Executive Vice President, Officer in charge of Technology Strategies,
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