Psa's Influence On Aboriginals

Advertisements posted on the website facesofdrunkdriving.com share multiple stories of people who were unexpectedly struck by drunk drivers. There was one story in particular that stood out to me more than the others and that was Jacqueline Saburido’s. This advertisement makes a powerful statement about how drunk driving can not only kill someone, but can also scar someone for life. The goal of the organization that posted this advertisement is to never drink and drive. It is not worth risking your life, someone else’s life, or putting anyone at risk of lifelong hardships and injuries. They present

An alcohol ad is very capable doing many things to people starting from the ages whenthey start to feel rebellious. The ad can hide many lies that help convince people to startdrinking. Things on the ad say that drinking can be fun, that it is good(healthy) for you, andcould help quench the thirst, as well as many other benefits. My opinion on this is that alcoholads should not be allowed to be shown around areas where there are people under the minimumrequirement of the drinking age.Right out, you can see that the people in this certain ad are “having fun”. At the sametime, the words on the ad helps reinforce the thought that it is fun to drink Bud Light, which is atype of beer. The picture on the ad hints at the idea that males would get more girls or have morefun while drinking Bud Light, encouraging them

The Ad Council has been creating awareness on numerous social issues for many years they are “the leading producer of public service advertisements in the United States, raising awareness and inspiring action on a diversity of issues, from texting and driving to autism awareness”. (Ad Council) In 1983 they launched the “Friends Don’t Let Friends Drive Drunk”

I choose the AT&T commercial on “Texting and Driving, It Can Wait.” The commercial is of an actual text from someone who was texting and driving. The commercial is of a white screen to appear that it is a cell phone, with the last text someone either read or text and the name of the person and how they crashed. On top of the TV screen there is the text and then under it states that this is the last text that this person read before they wreaked and died on impact. All of the AT&T commercials are of real texts messages from people who were texting while driving and died as the result. This commercial AT&T put out doesn’t have the graphics, the animations or color, but it has such a powerful message it doesn’t need all that bling. This particular one that I choose has the word “yeah” and then under it says, “This is the last text message nineteen-year-old Ashely Umscheld was reading when she flipped her car and died on impact.” (10 Best Anti-Texting/Phone Campaigns, 2013) The purpose for this commercial is to get society to stop texting and driving. I picked this commercial because it is extremely important for people to understand the dangers of texting and driving.

The evaluation of advertisement execution is a component that the campaign aims to influence the issue of drink driving, which per the ‘Bloody Legend – Janine Williams’ article, focuses mainly on young male drivers under the age of 24, as well as focusing on rural drinking. The campaigns evaluation of advertisement execution was to influence the target drivers to speak up in situations to prevent drink driving, instead of being quiet or worrying about what people might think and not speaking the truth.

Advertising on not to be drinking and driving is very common and you see it almost every place you’re at. You might be sitting on the couch eating a snack while watching your favorite show and a commercial comes on that says “Drive sober or get pulled over”, meanwhile a cop is putting a man behind bars for driving while intoxicated. As you’re driving down the highway on your way to work, you see a bulletin board with the same phrase, “Drive sober or get pulled over.” It is a constant reminder that you’re given and the consequences are severe.

The scenario above is a very real situation that has had deadly consequences. Due to the increase in fatalities associated with texting and driving, a collaboration of respected organizations have cleverly used humor to educate drivers about the dangers of texting and driving. In the commercial, “Not Safe to Drive”, the deer and humans have reversed roles. The commercial opens with deer driving a car down a dark highway. A human consumed with texting walks into the oncoming traffic. The driving deer honk and shake their heads with judgement, while the surprised human continues to text and runs off the road followed by three other humans texting. Returning to the subject, the Public Service Announcement (PSA), “Not safe to Drive” produced by the National Highway Transportation Safety Administration (NHTSA) in collaboration with the Ad Council presentation of logos overshadows the less successful presentation of ethos and pathos concerning the topic of texting and driving.

Advertisements can be positive and negative in a person’s day to day life. Advertisements are all around us. Advertisements can be found on t.v., internet, magazines and on billboards. Some of these advertisements help decide what people should spend money on. Those advertisements give people so many different choices on what clothes and makeup people want to buy, what different foods are out there to satisfy the different cravings people have or what exotic vacation destination to take. The one advertisement that sticks out the most to me are the advertisements about drinking and driving. Advertisers and Advertisements use the fear appeal to get these driver’s attention to stop and face the reality of what drinking and driving will do to themselves and to others.

The 2 ads that are going to be a compared are the solo ad and the mount franklin ad they are both about drinks but they are aimed at different audiences they mount franklin is elegant sparkling water and the solo ad is aimed at rough old men that need to quench their thirst so it will be hard to compare the 2 the persuasive techniques used are sex appeal in the water ad and the solo ad uses colour and sound as well as escapism the intention of the water ad is to make you feel elegant and the solo ad is to make you feel tough and feel like a man.

In the picture, there are many Aboriginal children on a truck with a board written “vote yes for full citizen rights for Aboriginal people” for their campaign

In Australia drinking is part of the vast culture and many risk-taking youths end up driving in an impaired state of mind. Drink driving youth between the ages of 17 and 24 years’ account for more than 33% of all road accidents. ("Mates Motel", 2016) Especially male youth are the most likely to drink drive accounting for 9 in 10 of all fatal accidents. ("Mates Motel", 2016) There are many campaigns aimed at drink driving but mates’ motel campaign is aimed at showing an alternative to drink driving. The campaign launched in December 2014 aims to encourage people to stay at their mate’s house than to drink drive. The campaign compromises of television commercials aimed at hosts and guests, billboards, radio and online interactivity. ("Mates Motel", 2016) Another campaign aimed at reducing drink driving is the Plan B campaign which is mainly aimed at people from the ages of 17 to 24 years. ("Plan B - Campaigns", 2016) The campaign uses humorous and engaging approach to inform people about the dangers of drink driving and emphasises the number of random police breath tests. ("Plan B - Campaigns", 2016) The main campaign messages portraying the need to have a plan B to reduce road tolls. Research into the liability of the campaign has shown that 80% of youth the targeted audience think that the campaign has changed their perception. ("Plan B -

The commercial has admirable intentions, and the strategy makes sense. According to me this advertisement has led to interest not only fathers but women or girls who would be willing to drive car one day. Being the only daughter it was an emotional appeal for me to see the girl competing with boys; and the father thinking about the position she would be

Finally, the text in the ad is the most accurate message that makes people need to focus on that. “DRUNK DRIVING” is a bold and the biggest font text which helps people pay more attention and easily recognize how dangerous it is. The number is telling the amount of damages that drunk drivers cause to themselves and victims. The red 3D “ Drink – Don’t – Drive “ is sending the message to all drivers do not drive when they are drinking and should ask their friends take a taxi, or Uber to take them home instead of driving themselves. That may help to limit the amount of the accidents and incidents. The ethos persuaded in this ad comply with the message to audiences to take some actions to reduce an unexpected accident. There are many ways that

Red Pepper advertising agency came out with this advertisement to help show people the result of being a distracted driver. The ad says that during school holidays the number of car accidents involving a child will increase. Red Pepper Agency is trying to give one the perspective of what could actually happen in an interesting way; because it will give someone a clear picture of ways one could be distracted, the result of it, and how easy it could happen to anyone. It is appropriate for its culture because it gives light to people on the consequences of their actions. The ad shows the image of a couple, not knowingly, about to run over a child. The agency wants people to think of it from "both sides"; which is why

This advertisement is directed towards people that are age twenty-one or older in the US, they must have a taste for beer, and maybe more specifically Budweiser. Anyone that watches this would recognize that in the United States, we have a law that you cannot drink alcohol under the age of twenty-one. Nevertheless, this commercial may be aired across the world we also need to place in mind that a few countries have different laws regarding the drinking age. It is directed towards people who adore beer for the obvious reasons of having an interest in the taste of beer to drink it as well as the brand Budweiser. People that do not drink may not care for this commercial at all, meaning the majority of the people that do care to drink beer would appreciate this commercial. The commercial does not target topics such as