Pseudo-Events: The False Reality of Celebrities

Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products.”Just about every star was associated with one sponsor’s product he or she plugged.”(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients.

Lady Gaga entered the music scene in early 2008 and made big in 2009 with her album the The Fame Monster. Although many of the fans believe that Lady Gaga has a lot of talent, much of the success of her music career can be attributed to factors other than the music itself. In today's music environment, promotion of the music is a major factor that must be accompanying talent for an artist to be a success. Marketing has become one of the driving forces that can help an artist get there music in front of audiences and help them promote their music on a national level. Even though Gaga was an initial success and most of her shows were sold out, she still went bankrupt because of the expenses associated with the marketing budget.

A celebrity is not a person known for his/her talent or achievement, but an individual recognized for his/her reputation created by the media. The phase of stardom is slippery, and media may choose to represent celebrities varying from exaggerated admiration to mockery. The three texts chosen, movie "Sunset Boulevard", feature article "Over the Hilton" and television show "Celebrity Uncensored Six" are texts presenting different perception of celebrities than their usual images - either corrupted by the encircling media, overloads oneself with self-indulgence, or just mocks celebrity in a broad spectrum. Such media items empower and impresses the audience by perceiving celebrities as people who pay the price of privacy to gain well

If there is a celebrity advertising a product then the advertisement becomes more beneficial for the company. Sue Jozui, in her excerpt, claims that products advertised by celebrities should be boycotted. The author supports her argument by first telling how it misleads and insults the intelligence of the audience. She continues by explaining that there should be rules for advertisers. The authors purpose is to set laws for advertisement is to stop celebrities from falsely advertising products. The author establishes an objective tone for consumers who also believe celebrity advertisement is wrong. The author believes it is insulting to use celebrities to promote product; however it is the consumer's responsibility to not buy every product he/she sees just because there is a celebrity promoting it.

The motivation for fame is something that many people cannot easily escape; they will obtain in no matter what the cost is, whether that’s losing friends or family, or losing your

Diana Kendall, author of Framing Class, Vicarious Living, and Conspicuous Consumption, devotes much of her opinions in this article to the definitions of certain types of “framing”. These include but are not limited to, consensus framing, admiration framing, emulation framing, and price-tag framing. She describes framing as a human error in processing media negatively which in turn affects certain people depending on their income and lifestyle. Her take on the media is what many agree on yet are not as eager to argue. One direct example of this is the TV show, The Simple Life. This show was created by Mary-Ellis Bunim and Jonathan Murray to showcase the lives Paris Hilton and Nicole Ritchie have never been exposed to. The purpose was to

It confuses people’s identities, and keep them chasing fame and happiness, and it stops people fighting back to realize the reality. Celebrity culture also changes morality. People chase the illusion of success regardless the ways how they get there. They will destroy anything to get their way. All these values are promoted by corporations, and they block people to question capitalism.

In Gary Shteyngart’s novel, Super Sad True Love Story, consumerism and the need to purchase shapes how the people of the fictional America live. Juliet Schor, author for the Boston Review, describes one way of spending in the real-world America as “competitive consumption”, meaning that American’s purchase items as a way of characterizing rank within the influence of a group they wish to be like. This in turn drives American’s compete toward a similar status of a specific group of people, also known as an “aspiration group”, which was once the individuals in your neighborhood, but has become the glamorous individuals observed in the omnipotent media. These aspiration groups consist of the affluent and beautiful, of which the American’s of the

This picture is a perfect portrayal of celebrity culture in today’s era. The desire to be virtually ‘connected’ and share everything in one’s life is the new trend. And this has resulted from the constant competition from the new community of ‘microcelebrities’, which is based on achieving fame through broadcasting oneself through media. One of the demeaning aspect of the picture is the lack of genuineness and enforcement of stylish lifestyle on the audience which makes it loose the emotional quotient.

Have you ever wondered what influences us to behave the way we do? Look a certain way? Or even looked for an explanation to what causes us to apply a certain perspective regarding personal and controversial issues? One of the answers to these questions may revolve around the influence we absorb from celebrities. A definitive term for celebrity is an iconic figure to a category or group who has achieved success in one or multiple aspects of their lives. As a result, these individuals have drawn in publicity and fame. Over the years with the advances in media and other forms of communication, celebrities have become topics of discussion worldwide, rather if it’s at school, with colleagues or at the dinner table, it is fair to say that

Celebrities are everywhere in the news, the latest gossip appears in the weekly magazines without fail. Whether they be an actor, athlete, dancer, designer, model, singer or just rich; there is someone out there who is watching that person like a hawk, not letting a single breath go unnoticed. Such is the life of the rich and famous, under the incessant gaze of journalists and the paparazzi. Lives that many people take a great interest in and admire to the point where others would liken this great interest and admiration to a cult-like worship of celebrities. This is a brief description of what I think to be celebrity culture.

Lady Gaga has become the most influential Pop music artist of our time. An artist's job is to take an image, be it through words or sound, lyrics or song; that explains what it's like to be alive at that time. What makes Lady Gaga's art so unique is that it captures the period we're in right now. Lady Gaga has in the last year and a half become a household name. Maybe you have heard one of her catchy tunes on the radio, and have had the lyrics stuck in your head all day. Perhaps you have seen one of her crazy outfits on TV. Whatever the case Lady Gaga has proven whether it be through music, or fashion that

These promote not only the products, but also the moods, attitudes, and a sense of what is and is not important. Mass media makes a possible impression of celebrity. However without movies, magazines, and news media to reach across people all over the world people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws,

4) Gaga’s launch as an artist up to 2009 was a success. Her talent and unique personality opened doors for her. Since it was hard to get new artist music on radio, Gaga began touring in small venues so as to gain popularity. She gained a huge fan base as well through optimizing social media cites and Gaga’s team organized some interviews with about 50 popular music bloggers. As a result the interviews reached

Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. Research has shown that celebrity endorsement can have an impact on the consumer’s attention, recall, evaluations and purchase intentions (Atkin and Block, 1993), Celebrity endorsement is a widely used tactic in marketing and much research