Pseudo-Events: The False Reality of Celebrities

1583 WordsJun 18, 20187 Pages
Pseudo-Events: The False Reality The beginning of Lady Gaga’s career, unbenowst to the majority, dedicated itself soley for fame culture commentary. When Lady Gaga released her widely acclaimed album “The Fame” in August 2008, she sold 12 million copies of an album based off of the whole concept of being in a culture obsessed with becoming the celebrity as the ultimate validation of living. The media, obsessed with Lady Gaga’s whole concept, absorbed her presence in the spotlight and made her into a massive worldwide star. She once told Rolling Stone, “I want people to walk around delusional about how great they can be — and then to fight so hard for it every day that the lie becomes the truth” (Lady Gaga). Her manipulation of the public…show more content…
First of all, celebrities are ideal mediators for a capitalist consumer culture by representing ordinary individuals with extraordinary fame. By humanizing commercial commodities, celebrities present the comforting and familiar face of the corporal state (Hedges, 2009: 37). The association of a product with a celebrity essentially promotes the product, similar to an advertisement. Initially, a new product without any bit of credibility makes consumers wary. By merging celebrities that consumers are likely to recognize with a product, consumers are more likely to purchase the product due to familiarity. For example, if a new cereal brand were to be released to the grocery store, shoppers would be suspicious of the safety of its consumption. Televising a short advertisment of Lady Gaga eating that cereal brand humanizes the product and comforts the shopper to buy the cereal. This economical use of celebrities may benefit the corporal business, but leaves into question of the state of the celebrity as well as the consumer. Celebrities, or the ‘human pseudo-event’, act as role models, or at least influential points of society, for the consumption of the public. Hedges states, “Commodities and celebrity culture define what it means to belong, how we recognize our place in society, and how we conduct our lives” (Hedges, 2009: 16). Ordinary people
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