Psychlogy Of Fashion Essay

1748 Words 7 Pages
It has been said that individuals act out the roles that are associated with their identities and positions in society. This statement clearly relates to the case studies provided in the assignment package. It states that we have to look the part to play the part. This is an ingenious statement because what we look like is often controlled by society and it's positions we take. An example would be the career positions that we usually desire to occupy. If we do not own businesses, we tend to want to work for large companies. Such companies, admired by us, are usually image-controlled. Disney employs 32000 people on Orlando and it operates the most obsessive image-control program outside of military. Companies, including Disney want their …show more content…
However, women began to adopt masculine look since it was approved by society for them to wear pants. This adaptation process is still progressing; and women now are adapting to the disregard for wearing makeup, styling hair, and even wearing men's attire such as neckties. Places like McDonald's have adapted a uniform that entails wearing a necktie for both sexes. A necktie is associated with responsibility, intelligence, sophistication, and status. Women needed a symbol that would send the message stating those social positions. There is neckwear that is targeted for women; and that is a scarf. These body enclosures are not only used as a form of protection, but also as an item of identity display (the adornment theory). It is a good idea to make use of women's neckwear to go along with the procedures of feminine grooming for a job interview, because as I stated before, it demonstrates responsibility, intelligence, sophistication and status. Those are the main social positions an individual would want the employer to perceive.

All human beings have different interests, styles, and appearances. However, when it comes to responsibilities it all narrows down to categorizing humans by age, gender and income. One of our main responsibilities is working after getting a job.

Our parents encourage us during our childhood and adolescence to be ourselves. However, when time arrives to actually seek employment we
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