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Psychological Components Of Distribution Is Knowledge And Education

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Psychological components A psychological component of distribution is knowledge and education. The distribution sets the tone for auctions, trading, and banking that take place, hence the need for knowing why some companies get their allowances free and others need to buy them. The industries need to be educated on how distributions works, so that they are able to know how much allowance they are getting and if they need more they can know how to get it. The distribution element is effective this element uses community based social marketing as it recognizes the barriers in this case time to make changes to reduce their emission, those giving plenty of free permits (Koger & Winter, 2010, p. 145). Furthermore, it selects a particular …show more content…

Another psychological element is found in the regulations of the system. Foremost, contingency occurs in the regulations. Here knowledge allows industries to know how penalties work in a way that makes sense to them (money). For instance, companies need to be given numbers or percentages of the importance to complying with the allowances they are given, so that they violations do not occur. Furthermore, giving companies the estimated reduction in cost that they will experience by complying will allowed the companies to want to keep their emissions by implementing new plans that will help achieve this, thus the incentives provide positive reinforcement. On the other side of the spectrum, if violations occur companies have to deal with penalties, which may be monetary (negative punishment). To prevent the leakage element from occurring, there is a need to promote social status for the companies that comply with the program. Promoting social status is a form of consequence strategy, since it promotes the continual environmental behavior (e.g. reducing emissions). The government can utilize feedback by letting the companies know how their change in behavior helps climate change and providing information on how to change their behaviors to reduce emissions. What 's more, the companies can gain feed back from the public,

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