Public And The Nonprofit Literatures

1525 WordsNov 11, 20147 Pages
Introduction The word ‘stakeholder’ has assumed a designated niche or a prominent place in nonprofit and public management practices and theories in the last 30 years, and especially in the last decade. The term in regard is been classified within a general category of groups or organisations that must at all time been taking into account by managers, leaders and also the front-line staff. They have been lots of research and articles on the subject and all of these have also contributed to the rise and the purpose of using the term in the knowledge and understanding about what it might mean in practice. Ironically, since the term has passed the ‘tipping point’ into common use (Gladwell 2005), has its own notion that in every organisation the key stakeholders must be attended to is an idea ‘in good currency’ (Schon 2000), in the public and the nonprofit literatures there are relatively little concerning on how to systematically analyze and identify the various concept of key stakeholders. R. Edward Freeman, in his view in the now classic text Strategic Management; A Stakeholder Approach (2000), defined a stakeholder as ‘any individual or group that can basically affect or be affected by the objectives or achievement of the organization’ based on some transcended ideas that the overriding objectives of public organisations is to muster public value (Moore 1995; Frederickson 1997) through meeting the organization’s mandate and also fulfilling its obligation. In turn,
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