Public Communication And Public Relations

1381 Words Jul 26th, 2016 6 Pages
Press agentry, public information, two-way asymmetric public relations, and two-way symmetric public relations are four models of public relations theory devised by Grunig and Hunt (1983). In this essay, the author goes on to identify an example each from current public relations business practices that goes on to show the four public relation models in action. Further stress is provided to ensure that the examples have all been taken place within last twelve months in the Australian media and justification of selection is to be done by comparing it with real world examples that are chosen.
Grunig, Sriramesh & Lyra (2009) explains press agentry model of public relations as the most commonly used and earliest form of public relations, in which the aim is to get publicity at any cost. In this model, the press agent does not carry out any sort of surveys or research, rather aims to manipulate behavior and public opinion (Meng & Berger, 2013) argues that seldom has research been carried out to validate facts in this model, as major aim is to influence a propaganda by using not necessarily complete truths to promote information biased or misleading nature. An example of this model being used is Unions Launch Major Negative Ad Blitz On Turnbull Government in recently concluded Australian elections. The 30 second video advertisement compares the legal rights of a drug dealer and that off a building worker and suggests that if Turnbull is elected as the Prime Minister, then the…
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